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๐Ÿ†• January 2024

This is a work in progress, since I’m also moving all our old content to Heartbeat, but I’ll work on it every day. ๐Ÿ’•

Monthly Observances

Dry January

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Newsletter Ideas: It’s important not to come across as judgy here โ€” not everyone who drinks has a problem with alcohol. But if you participate in Dry January, you can share stories about the benefits of taking a break from alcohol or embracing a sober lifestyle. And if you have a character who has a disordered or unhealthy relationship with alcohol, you can discuss how and why you chose to portray that in your writing. Share the challenges and rewards of creating these narratives. And, as always, you can encourage readers to share their own experiences with these issues.

Social Media Captions:

  • Starting the year with a clear mind and plenty of fresh ideas. Dry January, here we come! โœจ๐Ÿ“š #SoberStart #CreativeClarity
  • Reflecting on how my characters navigate their world without alcohol this #DryJanuary. It’s all about perspective. ๐Ÿ–Š๏ธ๐Ÿšซ #WritingChallenge #SoberStories
  • Kicking off Dry January with a toast to health and wellbeing. Let’s see what this alcohol-free month has in store! ๐ŸŽ‰๐Ÿšซ #DryJanuary2023 #HealthFirst

Get Organized Month

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Newsletter Ideas: You can come at this from a few angles. You could share the organizational strategies that help in your writing process (good time for a photo of your writing space, if it’s not too embarrassing โ€” or maybe even if it is), or discuss any tools or systems you use to keep track of characters, plots, and settings. You can also talk about any characters, yours or others’, who happen to be super organized or really have it together. Try asking your readers about their own organizational methods or challenges they face in life and/or space structured. Take a “selfie” of your organized desk, or a picture of all the clutter you cleared off it, or even a reel of you organizing it! On instagram especially, there is huge engagement for “satisfying” things like cleaning and precise organization.

Social Media Captions:

  • This Get Organized Month, I’m streamlining my storyboards and character sheets. How do you keep your writing projects organized? ๐Ÿ“…๐Ÿ“– #AuthorTips #OrganizedWriting
  • Kicking off Get Organized Month by tidying up my writing space and plot lines. What are your organizational goals this month? ๐Ÿ“šโœ๏ธ #GetOrganizedMonth #WritersLife
  • An organized space is a peaceful space. Taking time this month to sort, declutter, and simplify. Who’s with me? ๐Ÿ™‹โ€โ™€๏ธ๐Ÿ  #GetOrganizedMonth #SimplifyYourLife

National Book Blitz Month

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Newsletter Ideas: This month is dedicated to boosting literacy awareness, sharing book recommendations, and encouraging the spread of the love for reading โ€” it’s like our chocolate got in our own peanut butter! It’s also a month dedicated solely to the books you put a bookmark in and forgot on the shelf. Now’s the time to get them back out and finish as many as you can! Promote some underrated books or authors that you feel deserve more attention, or create a reading challenge for your subscribers where they have to read a book by a new author each week or explore a new genre this month. And ask them not only to share their progress, but to recommend stories and writers you might not have heard of. Ask your readers what books they’ve been putting off; you can even make a list of your own and do a month-long read-along.

Social Media Captions:

  • This month, I’m committing to reading works by authors who haven’t yet had their breakout moment. What are you reading this month? ๐Ÿ“–โœจ #NationalBookBlitzMonth #NewAuthors
  • Which book have you been putting off finishing? January is National Book Blitz Month, the perfect time to resume! Happy National Book Blitz Month, fellow book lovers! ๐ŸŒŸ๐Ÿ“š #BookBlitzMonth #DiscoverReadShare
  • What better way to kick off the new year than by immersing ourselves in the world of books? Let’s start the year off right by discovering and sharing books that deserve the spotlight. ๐ŸŽ‰๐Ÿ“š #BookBlitzMonth #NewYearNewReads

Daily Observances & Holidays

1 – New Year’s Day

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Newsetter Ideas: Just like New Year’s Eve was a time for looking back at the year behind you, New Year’s Day is a time to look forward! Talk about your upcoming goals (starting new projects, refining writing style, publishing works, etc.) and any events or vacations outside of work you’ve planned – basically any big thing you’ve got going on in 2024. It’s also a day of fresh starts, so if resolutions are your thing, you should share which resolutions you’ve made with your audience and ask them to share theirs as well. Post any pictures of New Year’s festivities, including anything you did last night but didn’t post because it was past everyone’s bedtime, LMAO. Invite readers to share their reading goal and share yours in return. Share any books, poems, or other literature that reminds you of the New Year and new beginnings. Wish everyone a happy new year from your characters. If you write stories set in a world that is not our own, you could even offer information on their calendar. When does their year start? How long is it? Etc.

Social Media Captions:

  • Happy New Year! Here’s to a year of new stories, unforgettable characters, and endless inspiration. What’s your reading goal for 2024? ๐ŸŽ‰๐Ÿ“š #NewYearsDay #WritingGoals
  • A fresh page for a new chapter โ€“ that’s what the new year brings us. Excited to see where this year’s writing journey takes us all! ๐ŸŒŸโœ๏ธ #HappyNewYear #NewBeginnings
  • Celebrating the first day of 2023 with a heart full of new ideas and a drive to bring them to life. Cheers to a creative and prosperous year ahead! ๐Ÿฅ‚๐Ÿ“ #NewYearsDay #CreativeJourney

2 – National Science Fiction Day

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Newsletter Ideas: If you write Science Fiction, this one’s easy-peasy. Talk to your subscribers about why you write it, when you started, who your favorite authors are, etc. How do you go about building your world, from crafting alien species to future technologies to fantastical science? Which sci-fi worlds would you love living in, and which would you rather not visit? If you don’t write Science Fiction, you may well read it anyway (most authors I know are voracious readers). Go ahead and recommend a book or two to your subscribers even though it’s outside their wheelhouse. There is no down side to looking well read in front of your readers. ๐Ÿ˜ Are there any themes, worldbuilding quirks, or character traits that are common in Science Fiction that you’re a big fan of? Do any of those carry into your own genre, if you don’t write sci-fi? How have visions of the future shaped your own opinions of what’s to come? Any theories, technologies, or perceptions that intrigued you via science fiction? If your characters were in a sci-fi themed alternate universe, what would they look like, what species would they be, and what would their profession be? You could even commission some character art. Are any of your characters into sc-fi? If so, what are they into? Star Trek, Star Wars, Mass Effect, or some good ol’ H.G. Wells? Are they an out-and-proud nerd or do they hide it?

Social Media Captions:

  • Happy National Science Fiction Day! Diving into my favorite Asimov novel to celebrate. Which sci-fi book is your go-to? ๐ŸŒŒ๐Ÿ“š #NationalScienceFictionDay #SciFiLove
  • In honor of #NationalScienceFictionDay, I’m working on my own sci-fi story. Writers and readers, what futuristic concepts fascinate you the most? ๐Ÿค–๐ŸŒŒ
  • Whether it’s alien encounters or time travel, science fiction opens a universe of possibilities. Any sci-fi recommendations for my reading list? ๐Ÿ“š๐ŸŒ 

3 – J.R.R. Tolkien Day

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Newsletter Ideas: It’s time to celebrate the author of the “Lord of the Rings” trilogy and “The Hobbit!” Do you love Tolkien? Have you read the books or only seen the movies (no shade)? How has his storytelling, writing, etc. influenced your own, or how has he influenced how you interact with the fantasy genre in general? Discuss specific elements such as worldbuilding, voice, linguistics, and themes of heroism, adventure, war, and loss. Do you have a favorite character, place, or plot point in Middle Earth? Discuss why you love them so much and encourage your readers to share their favorites, too. Recommend books by other indies that give you the vibe of Middle Earth, and ask for recs in return. Finally, do you have any characters who love Tolkien? Let them “take over” for a while and give their review, talk about their favorite aspects and characters, etc. Commission some art of them in an ill advised, badass, or sexy cosplay. Assign your characters to characters in LotR or The Hobbit – this is especially fun if your genre is super far from fantasy.

Social Media Captions:

  • Celebrating J.R.R. Tolkien Day by revisiting the epic tales that sparked my love for fantasy. What’s your favorite Tolkien story? ๐Ÿ“š๐ŸŒฒ #JRRTolkienDay #MiddleEarth
  • In honor of #JRRTolkienDay, I’m exploring the art of world-building, inspired by the master himself. Writers and readers, what makes a fantasy world compelling for you? ๐ŸŒโœจ #LOTR
  • On J.R.R. Tolkien Day, let’s remember: “Not all those who wander are lost.” What’s your favorite Tolkien or LOTR quote? ๐Ÿšถโ€โ™‚๏ธ๐Ÿƒ #JRRTolkienDay #EpicJourneys

5 – National Bird Day

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Newsletter Ideas: If you happen to keep pet birds, this is your time to shine! If not, ask your subscribers if they do. The rule about people wanting to share pictures of their pets is just as true of feathered ones as furry ones. Do you have any birds in your books, or any bird symbolism? Highlight them and the inspiration behind it. Or maybe you have a favorite book that involves a bird? Share with your readers and ask them to do the same in return. You could also use this as an opportunity to talk about conservation – are there any bird-focused charities you could organize something for, or spread awareness of? Do you have any birding hobbies, like bird-watching, or do your characters? What species would your characters be if they were birds, or if they each had a bird companion? Talk about any funny or otherwise awesome encounters you’ve had with birds, and ask your readers to share, too!

Social Media Captions:

  • From the mockingbird to the raven, birds have always held a special place in storytelling. What’s your favorite literary “bird?” Mine is Mockingjay! ๐Ÿฆ…๐Ÿ“– #NationalBirdDay #BirdsInLiterature
  • In celebration of #NationalBirdDay, let’s appreciate the birds that soar through our skies and the pages of our favorite books. ๐Ÿฆ๐Ÿ“š Do you have a favorite bird character?
  • Birds remind us of nature’s beauty and the importance of caring for our environment. What’s your favorite bird sighting? ๐Ÿฆœ๐ŸŒณ #NationalBirdDay #AppreciateNature

6 – National Cuddle Day

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Newsletter Ideas: Today is the perfect day to share your favorite “cuddling” scenes (up to interpretation, depending on how spicy you write, LMAO), and of course cuddling fanart! You could just as easily share a picture of you cuddling up in your favorite blanket or with your pet (pets are always good). When it comes to tender cuddling scenes, how do you communicate the characters’ affection for one another? How do you convey emotion and authentic connection? How do your characters cuddle or hug, even if we haven’t seen them do so (yet)? What are your favorite cuddling scenes? Ask your readers for their opinions in return. Do you have a particular character who really needs a hug and hasn’t gotten one? Are they just forever alone or are they prickly? Who do you think would volunteer? Put together funny pairs and see how they would react to being hugged by each other. Commission art of your characters cuddling in funny, sweet, or sexy positions.

Social Media Captions:

  • As a writer, crafting a cuddle scene is all about capturing the warmth and connection between characters. Who’s your favorite literary cuddling duo? ๐Ÿค—๐Ÿ“– #CuddleDay
  • Happy National Cuddle Day! Whether it’s a hug, snuggling with a pet, or curling up under a cozy blanket, today’s all about the joy of cuddling. Who are you cuddling today? ๐Ÿพ๐Ÿค— #CuddleDay #SpreadTheLove
  • Which of my characters would you hug first? On #NationalCuddleDay, let’s appreciate the little moments of warmth and affection in our lives and stories. ๐Ÿค—๐Ÿ“–

8 – National Clean Your Desk Day

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Newsletter Ideas: Oh, boy! If you’re brave enough, you could post a before and after pic of your desk-cleaning. You could even make a little graphic or commission a picture of what your character’s desk might look like before or after it’s all gussied up – bonus points if the “before” is hilariously gross. Like for Get Organized Month: Take a “selfie” of your organized desk, or a picture of all the clutter you cleared off it, or even a reel of you organizing it! On instagram especially, there is huge engagement for “satisfying” things like cleaning and precise organization. Share tips on how you clean and organize your desk, and ask for some in return. Share statistics or personal anecdotes about how a clean space can help productivity and mental balance. Share any desk tidying rituals you have before you sit down to work. What are some items you keep at your desk that are crucial to your writing process? You could challenge your readers or other writers to clean their desks and post a before and after too – yay, cute community building!

Social Media Captions:

  • A tidy desk is a tidy mind, especially for a writer. Sharing my desk makeover for National Clean Your Desk Day. Show me yours! ๐Ÿงน๐Ÿ“– #CleanDeskDay #WritersLife
  • Out with the old clutter and in with new ideas! How are you reorganizing your space for #NationalCleanYourDeskDay? ๐Ÿ–‹๏ธ๐Ÿ“šโœจ
  • Todayโ€™s the day to take control of your workspace! Decluttering and organizing for a more productive year ahead. Whoโ€™s joining me? ๐Ÿ’ผ๐Ÿ—ƒ๏ธ #CleanYourDeskDay #NewYearNewDesk

8 – Coming of Age Day

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Newsletter Ideas: For starters, of course share your favorite coming of age stories, or coming of age stories you’ve wrote, and ask your readers to recommend books in return. Share scenes that were a turning point in the coming of age of your characters, or when it comes to older characters, talk about their coming of age – what did it entail and how has it impacted them for the remainder of their life? Talk about coming of age rituals or rites in the culture of your character (yes, every culture has them – be creative) and go into detail, especially if you write about a world that isn’t our own. If you’re comfortable, discuss your own coming of age rituals or the moment/day/event where you felt you really came into your own. Are there any books that helped you through this process or shaped your perception or beliefs going forward? Ask your readers to share their experiences in return!

Social Media Captions:

  • Happy Coming of Age Day! Here’s to embracing adult life with all its challenges and triumphs. What advice would you give to your younger self? ๐ŸŽ“๐ŸŒˆ #ComingOfAgeDay #Adulting
  • Writing about the journey to adulthood always brings a mix of nostalgia and insight. Who are your favorite coming-of-age characters? ๐Ÿ–‹๏ธ๐Ÿ‘ฃ #ComingOfAgeDay #Storytelling
  • On Coming of Age Day, let’s celebrate the stories that shaped our transition from youth to adulthood. What’s a coming-of-age tale that has stayed with you? ๐Ÿ“š๐ŸŒŸ #ComingOfAgeDay #LiteraryJourney

10 – Houseplant Appreciation Day

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Newsletter Ideas: If you’re a green thumb person, share images of your houseplants and encourage readers to do the same. If you’re not, share that too! There are plenty of black thumb folks out here like me who will commiserate. Share details of how you care for your plants, when you got them, and your houseplant journey. If you’ve got houseplant tips, no doubt they will be much appreciated – you might clear up some misconceptions, too. Do you find that having a plant present helps you write? Do you have lots of plants to purify the air in your house, or do you just think they’re pretty? Are you into herbalism? Flowers? Tea making? Victorian plant language? Does your writing have any botanical symbolism (renewal, growth, resilience) or do your characters have houseplants (or just plants in general) of their own? Maybe you even have a character who has come talent when it comes to nature.

Social Media Captions:

  • Happy Houseplant Appreciation Day! My leafy companions not only brighten my writing space but also inspire my stories. Do you have plants in your creative space? ๐ŸŒฟโœ๏ธ #HouseplantAppreciationDay
  • “In the company of my houseplants, writing feels even more like a natural process. Share your favorite plant and its story! ๐ŸŒต๐Ÿ“– #HouseplantAppreciationDay #GreenInspiration
  • Here’s to the plants that bring a little extra oxygen and a lot of joy into our lives. What’s your biggest plant-keeping tip? ๐ŸŒตโค๏ธ #HouseplantAppreciationDay

12 – Kiss a Ginger Day

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Newsletter Ideas: First of all, if you, your partner, or anyone else you kiss is a ginger, post a picture of that ginger getting kissed (and yes, this includes orange cats if you’re brave enough)! Then, of course, if you have a popular ginger character, make sure they get some love. Share either your favorite kissing scene involving a ginger or share/commission some fanart along those lines. Which ginger character would YOU kiss if you had the pick of them? Ask your readers to share theirs in return. Even if you wouldn’t kiss them, share your favorite redheaded characters – this day is just about showing them some love, not necessarily only kisses.

Social Media Captions:

  • Happy Kiss A Ginger Day! Let’s celebrate the fiery and fabulous redheads of the literary world today. Who’s your favorite ginger character? ๐Ÿ”ฅ๐Ÿ“š #KissAGingerDay #RedheadsInLiterature
  • Here’s to the redheads who’ve stolen the show in novels and our hearts. Which ginger character would you kiss? ๐Ÿงก๐Ÿ“š #KissAGingerDay #LiteraryLove
  • Kiss A Ginger Day is not just about red hair; it’s about embracing and celebrating what makes us unique. Cheers to all the gingers out there! ๐Ÿ’‹๐Ÿ #KissAGingerDay #DiversityIsBeautiful

14 – National Mocktail Week

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Newsletter Ideas: Share your favorite mocktails, or research a virgin version of your favorite drink and share it. As always, I’m a fan of assigning your characters to mocktails, or creating mocktails based on your characters’ appearance or traits – and, of course, share the recipe. Share a mocktail recipe or full menu based on a series or book. If you’ve got a bartender or mixologist character, create a recipe or full menu that they would make and share it with your readers. Ask them to make some of the recipes and share their success with you. You can also ask readers to come up with their own recipes, perhaps with the your favorite winning a signed paperback or free e-book or something. Share scenes involving mocktails – or maybe scenes where things would have been different if the cocktails were non-alcoholic. Can you imagine how much that might change certain plots?

Social Media Captions:

  • Whipping up some delicious mocktails this National Mocktail Week. What’s your favorite alcohol-free drink to enjoy while reading? ๐Ÿน๐Ÿ“š #NationalMocktailWeek #ReadAndRefresh
  • Behold, the [Character Name] mocktail! Which character should I do next? ๐Ÿฅ‚๐Ÿ“š #NationalMocktailWeek #AlcoholFree ๐Ÿ“–๐Ÿน #MocktailWeek #HealthyLiving
  • National Mocktail Week is here, and it’s the perfect time to discover your new favorite drink. Share your go-to mocktail recipes! ๐Ÿ“š๐Ÿน #MocktailWeek #NonAlcoholic

15 – Civil Rights Day

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Newsletter Ideas: Also known as Martin Luther King, Jr. Day! Share your favorite civil rights activists (especially Dr. King), speak about your favorite causes and charities, and share your favorite moving quotes. Speak about the importance of treating everyone with decency and dignity, and the importance of equity, especially if those themes are present in your books. Donate to a humanitarian charity and share with your readers, or perhaps help readers set up a book drive or fundraiser. Education is also important! Speak about past civil rights movements, protests, etc., and their significance to you personally. Talk about your favorite civil rights leaders and how they inspire you either in writing or personal life. What is your favorite book that speaks on civil rights, or else spreads awareness or gives historical context? Ask your readers to share theirs, too.

Social Media Captions:

  • Civil Rights Day, a.k.a. MLK Day, is a reminder of the stories of struggle and triumph that have shaped our world. Let’s keep telling these important stories. ๐Ÿ“–๐Ÿ’ช #CivilRightsDay #StorytellingForChange
  • Writing has the power to change hearts and minds. Today, I’m reflecting on how to use my words to uphold the ideals of civil rights. ๐Ÿ–‹๏ธ๐ŸŒ #CivilRightsDay #WritersForJustice
  • “On Civil Rights Day, let’s educate, advocate, and participate in creating a world where everyone is treated with dignity and respect. ๐Ÿ“š๐Ÿ™Œ #CivilRightsDay #StandUpForEquality

16 – Appreciate a Dragon Day

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Newsletter Ideas: If you write fantasy, dragon shifters, etc, this is a no-brainer. If not, here’s a booklist to get you started, or to recommend to your readers. Share your favorite dragon-centric books, your favorite dragon characters or dragon riders, or your favorite draconic villains. What interpretation of dragons are your personal favorite – are you more of a Chinese serpent kind of person, or do you prefer massive wyverns? Discuss and share your top 5 coolest dragons in media. Share fanart or favorite scenes, whether your characters are defeating the dragon or smooching it. Consider also sharing your favorite “real” dragons – that is, dragon monuments or likewise in the real world. If you’ve got no literal dragons in your books, what are the metaphorical “dragons” your characters slay? If your characters WERE in an alternate universe, what kind of draconic creatures would they be, or what kind would they ride (based on their personality or whatever)?

Social Media Captions:

  • On #AppreciateADragonDay, let’s celebrate these magnificent mythical creatures that ignite our imagination in stories. What kind of dragon would you ride? ๐Ÿ‰โœจ #DragonLore #MythicalCreatures
  • From Smaug to Abraxos, dragons symbolize strength, wisdom, and mystery in literature. Who is your all-time favorite literary dragon? ๐Ÿฒ๐Ÿ“– #DragonDay #MythicalBeasts
  • Whether they breathe fire, guard treasure, or soar through the skies, today we celebrate the mighty dragon in all its forms! QOTD: Eastern or Western dragons? ๐ŸŒŸ๐Ÿฒ #AppreciateADragonDay #LegendaryCreatures

17 – Museum Selfie Day

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Newsletter Ideas: Of course, the obvious thing to do is post a selfie of you in a museum, especially if that selfie is with something relevant to your genre or readers. But you can make it as simple or complex as you like, either one simple picture or a whole collage. Speak about your favorite museum experience, museums near you (or near locations in your books), museums that show up in your books, and museums that you one day aspire to go to. Talk about your characters’ favorite museums, scenes taking place in museums, etc. Imagine your characters have been dead for a thousand years – what kind of artifacts of theirs would make it into a museum? What would the [Character Name] Exhibit look like in a history museum? Have you ever learned something or seen artwork at a museum that sparked inspiration for your writing? If YOU are someday in a museum, what do you hope future generations will glean from your life and work (although keep this light so as not to appear arrogant).

Social Media Captions:

  • Celebrating #MuseumSelfieDay by revisiting my favorite museums and the stories they inspired. What’s your favorite museum to get lost in? ๐Ÿ›๏ธ๐Ÿ“š #ArtMeetsLiterature
  • Exploring history, one selfie at a time! Celebrating #MuseumSelfieDay at my favorite exhibit. Where are you taking your museum selfie today? ๐Ÿคณ๐Ÿ–ผ๏ธ
  • Today, I’m a time traveler through art and history. Celebrating #MuseumSelfieDay with snapshots of the past. What museum are you dying to visit? ๐Ÿ•’๐Ÿคณ

19 – International Fetish Day

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Newsletter Ideas: Let’s not get too crazy on this day (or at least know your audience), but this can easily be lighthearted and fun. If you’re the sort of person who speaks about your sex life to your audience (again, know your audience) you could share some safety or general tips, or education that promotes understanding. Otherwise, this is a great day to talk about characters if you write spicy. Do you have a character with a particular kink or fetish? How is it handled in your books? Are they indulged or do they get teased by others? Are there any taboos that you write about/explore in your books? What research did you do to write about those specific things? Discuss your characters’ kinks in a fun, lighthearted sort of way, and ask your readers to share their opinions.

Social Media Captions:

  • Writing is about exploring the complexities of human nature, including our … particular desires [social media friendly language]. Today, we acknowledge all facets of love and longing. ๐Ÿ’–๐Ÿ“– #InternationalFetishDay #LoveInLiterature
  • Let’s use International Fetish Day as a reminder to approach all aspects of human desire [social media friendly language] with empathy and open-mindedness. ๐Ÿคโค๏ธ #FetishDay #Empathy
  • Whether it’s whips and chains or soles and toes, today is anything but vanilla! Here’s some spicy recs so you can celebrate along with us! ๐Ÿ–คโœ๏ธ #SpicyBookRecs #FetishDay

21 – One-Liners Day

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Newsletter Ideas: This is the perfect time to share any zingy one-liners from your favorite books, movies, and other media – and of course any beloved one-liners from your own books. Encourage readers to share theirs, too. Discuss what it takes to write a snappy one-liner. Any tips? Any do-nots? Challenge your readers to come up with a funny conversation for your characters including a one-liner. Do you have a character who’s famous for their quips and one-liners? Highlight and appreciate them today.

Social Media Captions:

  • A well-crafted one-liner can say more than a paragraph. Sharing my all-time favorite from literature today. What’s yours? ๐Ÿ“š๐Ÿ˜„ #OneLinersDay #WitInWriting
  • Happy One-Liners Day! ‘I have nothing to declare except my genius.’ Oscar Wilde knew the art of brevity. Share your favorite literary one-liners! ๐Ÿ–‹๏ธ๐ŸŽ‰ #OneLinersDay
  • One-liners: short, sweet, and often unforgettable. Share a one-liner that has made an impact on you. ๐ŸŒŸ๐Ÿ’ฌ #OneLinersDay #PowerOfWords

22 – National Hot Sauce Day

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Newsletter Ideas: Spicy! Well, for starters, if you’re big on cooking (or big on just hot sauce, I guess), definitely share your favorite sauces complete with a pic of what you put it on! If you’ve got any characters who are hot sauce lovers, share their favorite brands. You could even do a “Hot Ones” style interview with them, where the wings keep getting hotter as they answer your questions. In fact, for funsies, you could make some art, a chart, or just some “imagines” about how far your characters would get/how hot they could take if they were invited onto the show. Share your favorite segments from the actual show, or any number of parodies! You could also take the “spice” less literally, especially if you’re someone who puts a lot of “hot” scenes in their books. Share your favorite spicy moments [with appropriate social media censoring if need be], your favorite spicy fanart, etc. The “spice” also doesn’t have to be sexual – talk about how you “spice up” your writing, editing, art, or marketing with flair or originality.

Social Media Captions:

  • Adding a little spice to my writing today in honor of National Hot Sauce Day. How many peppers is too many for you? ๐ŸŒถ๏ธ๐ŸŒถ๏ธ or ๐ŸŒถ๏ธ๐ŸŒถ๏ธ๐ŸŒถ๏ธ๐ŸŒถ๏ธ๐ŸŒถ๏ธ? ๐Ÿ”ฅ๐Ÿ“š #NationalHotSauceDay #SpicyStories
  • Today’s menu: dialogue that makes us go ๐Ÿฅต. Which quote is your favorite? ๐Ÿ“š๐ŸŒถ๏ธ #NationalHotSauceDay #WritingWithSpice
  • What’s your favorite word or phrase to find “sprinkled in” in a book? Celebrating #NationalHotSauceDay with some zesty writing! ๐ŸŒถ๏ธโœ๏ธ

23 – National King Day

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Newsletter Ideas: All hail to the king! Today’s the perfect day to talk about your favorite royal figures in literature, whether that’s an old, benevolent father figure king or a sexy fae king with a devilish smirk. Share your favorite quotes or moments from them. If you have an “anti-king” character, this can apply to them, too. Of course, ask your readers who their favorite king is, too. Or, you can write about what each of your characters would do if they were king for a day – redistribute the country’s wealth or go on a bender? Along that vein, what would YOU do if you were king for a day? Even if you’re not a man, you can participate in this one (especially if you’re one of those gals who has a tiara)! You could also take this less literally and celebrate someone named King, whether it’s their first or last name, real or fictional. Finally, are there any historical kings you find fascinating? Talk about them, and how their personalities and stories have inspired the way you write your own kings.

Social Media Captions:

  • In honor of National King Day, I’m revisiting the classic tales of kings and their kingdoms. Who is your favorite king from literature or history? ๐Ÿ‘‘๐Ÿ“š #NationalKingDay #RoyalReads
  • You can only pick one: Aragorn, Thranduil, or Elrond? From wise rulers to feared tyrants, kings in stories remind us of the complexities of power and leadership. ๐Ÿฐ๐Ÿ‘‘ #NationalKingDay #LiteraryRoyalty
  • Whether you’re ruling a kingdom or just your own domain, today’s the day to embrace your inner royalty. What would you do if you were king for a day? ๐Ÿ‘‘๐ŸŽ‰ #NationalKingDay #EmbraceRoyalty

23 – National Pie Day

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Newsletter Ideas: As always with food-centric holidays, if you’ve got a really good recipe, share it! The more personal the recipe, the better. Share your favorite pies (you could even rank them) and ask your readers to share theirs in return. Assign pies to your characters based on their personality or appearance, or talk about which pies your characters would most enjoy – ask readers their opinions, as well! A good cream pie joke might not go amiss (I know, I know, cringe all you want), as long as you know your audience. Or maybe it’s more of a shut-your-pie-HOLE day for one of your characters. You could interpret this less literally and post a pie CHART instead of an actual pie – something informative and engaging or something silly and cute, it’s up to you! Maybe “what my book is made up of” “what this character is made up of” “character’s reactions to a certain event” etc., etc. Start a fight. One pie has to go. Or, crust from scratch or from the box? Share your favorite pie moments from media (“Put the pie down, step away. Step away from the pie”) and ask readers theirs. And, of course, are there any pie moments in your own books you want to highlight? Hey, stop snickering!

Social Media Captions:

  • Happy National Pie Day! ๐Ÿฅง Whether it’s in our favorite books or on our dining tables, pie has a way of bringing comfort and joy. What’s your favorite literary pie moment? #NationalPieDay #PieInLiterature
  • Life is short, eat the pie! Celebrating #NationalPieDay with my favorite flavor. What type of pie are you treating yourself to today? ๐Ÿฅง๐ŸŽ‰
  • OK, let’s talk pies: sweet or savory? On National Pie Day, let’s appreciate this culinary masterpiece in all its forms. ๐Ÿฅงโค๏ธ #PieDay #CulinaryCelebration

24 – Shelfie Day

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Newsletter Ideas: For those not in the know, a “shelfie” is a picture of your bookshelf looking all spruced up and aesthetic, especially popular on instagram. Despite the name, you don’t actually have to be in the picture; in fact, most shelfies don’t have people in them at all. Some of them include reading nooks and some don’t. This is a chance to show off your favorite books, special editions, and any fancy or pretty way you organize your books. If you’d like, share how you organize your bookshelf. By genre, author, color, or just chaos? Reflect on your favorite reads on the shelf and how they’ve influenced you, your writing, or your reading. When it comes to special editions, tell any cool stories of how you acquired them. Ask readers to share a shelfie in return and tag you! As for aesthetics, if you’re not much of a decorator, ideas for decorations of your bookshelves include: LED lights, carefully hidden; fairy lights; pretty ribbons or vines; storage solutions like book stands, book ends, book screens, etc.; Funko Pops or other figurines or sculptures to break up the space; plants, flowers, cacti, succulents, terrariums; a different arrangement of books, such as spine out vs. sprayed edges out vs. front facing vs. horizontal rather than vertical; for reading nooks, a comfy-looking chair in a nice color and a throw blanket, pillow, or other comfort essentials. Check out the shelfie tag on instagram for more inspiration! It’s okay if it’s not 100% accurate to how you normally have your shelf; so much of social media is aspirational. And maybe you’ll find out you love organizing your shelves! You could also commission, create, or find images of what your characters’ shelfies would look like. Light, breezy, and elegant? Disorganized and plants galore? Dark and packed? Oh – and of course, make sure your OWN books are in the shelfie, too ๐Ÿ˜‰

Social Media Captions:

  • Happy Shelfie Day! Hereโ€™s where my stories are born, surrounded by the books that inspire me. Share your #Shelfie and tell me your bookshelf story! ๐Ÿ“š๐Ÿ“ท #ShelfieDay #AuthorShelfie
  • Books: our best decorations and dearest treasures. Sharing my #Shelfie in honor of Shelfie Day. What does your bookshelf look like? ๐Ÿ“š๐ŸŒŸ #ShelfieDay #BookwormsUnite
  • QOTD: Do you consider yourself a book “collector?” Share your #Shelfie and let’s admire our collections together! ๐Ÿ“š๐Ÿ˜ #ShelfieDay #ReadersParadise

25 – Opposite Day

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Newsletter Ideas: You know what they say: opposites attract! If you have an opposite you’d like to share, share a picture of you with them! Of course, this is the perfect prompt for “opposites attract” couples from your books. Enemies to lovers, bully romance, oddball partners, better half friendships, you name it. Every character has their literary foil (or they should), so now’s the perfect day to highlight them. Talk about your favorite foils from literature, too, and why you love their contrast so much. Discuss how you use contrast in your worldbuilding, character work, or narrative and what you use them to accomplish. Have you ever subverted or inverted a common trope in your genre? Ever dropped an insane plot twist? Has there ever been a time your character seemed to act counter to their nature? Talk about it! Or, you can have some fun with it and commission art or write a short imaginative piece about your character doing something they would never do – and explain why they’re doing it, of course. Have your “opposite” characters trade aesthetics, clothes, companions, or personalities for the day and discuss how they would react to such a thing.

Social Media Captions:

  • I absolutely hate reading and writing on Opposite Dayโ€ฆ Said no author ever! Time to enjoy this quirky holiday with some wordplay. ๐Ÿ™ƒ๐Ÿ“š #OppositeDay #AuthorHumor
  • What’s your all-time favorite plot twist? On Opposite Day, even my characters are doing the unexpected. ๐ŸŽญ๐Ÿ“š #OppositeDay #WritingTwists
  • Opposite Day Challenge: Write a scene where your protagonist does the complete opposite of their usual behavior. Ready, set, invert! ๐Ÿ”„๐Ÿ–‹๏ธ #WritingChallenge #OppositeDay

26 – National Spouse Day

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Newsletter Ideas: Firstly, if your spouse is cool with it, post a picture of you and them – either a contemporary selfie, or a family photo, or even a collage of your wedding photos! Shout them out for all the nice things they do for you (hopefully they do some nice things for you) and appreciate them. Don’t have a spouse? That’s fine, too! Today’s the perfect day to talk about your characters who are spouses, or who become spouses over the course of a book or series. Share some insight on their wedding plans, their engagement, how married life is for them, etc. Readers love exclusive little morsels they won’t find in books. How do you go about portraying married couples in a compelling way, balancing realism and idealism – or do you prefer messy relationships? You can also talk about your favorite fictional married couples and why you love their dynamic and romance so much. If you had to pick a literary spouse, who would you choose? Ask your readers their opinions, too! Share stories of spouses that have inspired your writing, and ask readers to share their favorite spouse stories in return.

Social Media Captions:

  • Behind every great character is a significant other, supporting or emboldening their story. Who are your favorite spouses in literature? ๐Ÿ’ž๐Ÿ“š #NationalSpouseDay #RelationshipsInBooks
  • If you had to choose, which of my characters would you marry? National Spouse Day is a reminder of the beauty and complexity of married life, something I strive to capture in my writing. ๐ŸŒนโœ๏ธ #SpouseDay #WritingLove
  • Today is all about celebrating that special person who makes every day brighter. Happy National Spouse Day to my amazing partner! ๐Ÿฅฐ๐Ÿ’ #SpouseDay #LoveAndGratitude

29 – National Puzzle Day

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Newsletter Ideas: If you do puzzles of any kind, whether it’s escape rooms or 1,000 piece, post about that hobby and why you enjoy it so much. If you have any characters who do the same, share that! Discuss any puzzles you use in your book, like riddles, ciphers, and anything else your characters might encounter in a dark dungeon. Where do you get inspiration for puzzles to confound your characters? How do you line up the clues to make it satisfying to read and ruminate over? This is especially fascinating to talk about if you’re writing mystery (or at least detective/ratiocination), where every individual book is a puzzle in itself. Are there any real-life, famous puzzles, ciphers, or treasure hunts you’re interested in? Are there any fictional puzzles that inspired you, whether written by Doyle, Christie, or Poe? Ask readers to share a story that felt like a puzzle, where they were constantly flipping and rearranging pieces to get a clear picture.

Social Media Captions:

  • Happy National Puzzle Day! As an author, I love creating and solving puzzles in my stories. Have you ever read a book where a puzzle was central to the plot? ๐Ÿค”๐Ÿ“– #NationalPuzzleDay #PuzzleInBooks
  • Choose one: sudoku, jigsaw, or logic puzzle? Whichever you choose, nothing beats the feeling of completing that final piece. Celebrating the small victories and mental challenges today! ๐Ÿงฉโค๏ธ #PuzzleDay #ProblemSolving
  • Puzzles aren’t just for fun; they’re food for the brain. Today, I’m challenging myself with a crossword and a complex plot twist. What’s your go-to puzzle for a brain workout? ๐Ÿงฉ๐Ÿ’ช #PuzzleDay #KeepYourBrainSharp

31 – National Hot Chocolate Day

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Newsletter Ideas: Obviously, you gotta post a picture of your favorite mug with some hot cocoa in it! Talk about your favorite toppings and flavors. Start a fight: do you call it hot cocoa or hot chocolate? What would your characters like in a hot chocolate, or would they be partial to coffee instead? If your characters were a frothy chocolate drink, what toppings and flavors would go in them? Oh, here’s one that’s always fun: find some novelty mugs and assign them to your characters! Any scenes you love that involve hot chocolate? Share them! Do you write cozy literature? Post a specialty hot cocoa recipe to be enjoyed with one of your books – personalize it with toppings, flavors, etc. This is also a great day to sort of reflect on the first month of the year. Talk about your struggles, triumphs, goals you set, intentions you wrote down, things you want to manifest in the new year – all those things with cozy hot cocoa vibes.

Social Media Captions:

  • Sipping on hot chocolate and writing away โ€“ a perfect combo for National Hot Chocolate Day. What’s your favorite writing or reading beverage? โ˜•๐Ÿ“š #NationalHotChocolateDay #WritingFuel
  • Happy National Hot Chocolate Day! Nothing like a warm cup of cocoa to accompany a good book on a cold day. QOTD: What’s your favorite topping for hot chocolate? ๐Ÿซ๐Ÿ“– #HotChocolateDay
  • Celebrating the simple joy of hot chocolate today. Whether with marshmallows, whipped cream, or just plain, it’s always a delight. Grab your favorite mug and tag me in a pic of it! ๐Ÿซโ˜• #HotChocolateDay

December 2023

(This is still in progress, sorry; I’ll get the second half of the month finished ASAP! ๐Ÿ’•)

Monthly Observances

National Tie Month

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Newsletter Ideas: Ties may be a professional accessory, but this prompt can be as “professional” as you want. Do you readers like pictures of hot guys in suits? This is the perfect month to share them! You could even share one per day, if you’re feeling really generous. A hot-guys-in-ties advent calendar? Chat about your characters who wear ties or similar neckwear. Is there an iconic tie that always comes to mind? Have you written an iconic tie-wearing character? Make a moodboard or something of ties your character would wear, or ones they definitely would not. How do you choose accessories like ties for your characters and what do those accessories say about them? Do you have a character who definitely WOULDN’T wear a tie? Put them in one as a goof. Post you or your husband/partner in a cute or funny tie you’ve gotten for them!

Social Media Captions:

  • Celebrating #NationalTieMonth by dressing my characters in their most iconic ties. Any guesses on the colors and patterns? ๐Ÿค”๐Ÿ‘” #AuthorLife
  • A character’s tie can be a subtle symbol of their personality. Does anyone in your favorite book wear a memorable tie? ๐Ÿ“˜๐Ÿ‘” #NationalTieMonth #LiteraryStyle
  • Whether it’s bold, striped, or silk, a tie adds a touch of class to any outfit. What’s your go-to tie style, whether you’re buying or wearing? ๐Ÿคต๐Ÿ‘” #NationalTieMonth #TieFashion

Month of Giving

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Newsletter Ideas: The Month of Giving is about more than spending a bunch of money on your kids’ holiday gifts. It’s an opportunity to give back, whether through donations, volunteering, or acts of kindness. As a writer – or as a person in general – how do you give back to your community? You may not be comfortable sharing, and that’s totally fine! Do you have any characters who are generous or do volunteer work? Talk about some of the causes they support! If that doesn’t fit your word, speak in hypotheticals – would Zephyr, Paladin of the Light, volunteer at the animal shelter if he was in our world? You can also ask readers to contribute their opinions/ideas. This would be a cute idea for commissioning fanart, too! Are there any charity events, book drives, or fundraisers going on this month? With the conflict in the Middle East, I know (at least on instagram) there are a ton that you can join. Speak about the spirit of giving and generosity as a theme in your books and share some of your favorites. Finally, introduce readers to your favorite charities and encourage them to give what they can this month! Oh, and doing a giveaway as a thank you to your readers definitely wouldn’t go amiss.

Social Media Captions:

  • Every book has the power to give something back. What book has given you the most over the years? ๐Ÿ“–๐Ÿ’• #MonthOfGiving #BooksThatGive
  • This #MonthOfGiving, let’s spread the joy of reading. Donate a book, share a story, and open a world of imagination for someone. ๐Ÿ“šโค๏ธ #GivingThroughLiterature
  • What’s the kindest gift you ever received? Let’s turn this month into a celebration of generosity. Share your giving stories and inspire others! ๐ŸŽ‰๐Ÿ™Œ #MonthOfGiving #StoriesOfGenerosity

Volunteers Month

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Newsletter Ideas: This is in the same vein as the Month of Giving, but it’s all about people who dedicate their lives to causes they’re passionate about without expecting payment in return. Do you have any favorite characters, or characters you’ve written who are volunteers? What’s the story behind their decision to volunteer for that particular cause? Have you ever volunteered for something, and if you have, do you have any pictures? How did these experiences influence your stories/writing? If you never have, maybe you could commit to doing some volunteer work this month! Have you ever had an interaction with a volunteer on the other end that changed your life or helped you out even a little? Encourage your readers to share their experiences and thoughts.

Social Media Captions:

  • Celebrating #VolunteersMonth by highlighting characters in my books who give selflessly. Who is your favorite fictional volunteer? ๐ŸŒŸ๐Ÿ“š #WritingCommunity #GiveBack
  • A huge shoutout to all the volunteers this month! Your dedication and compassion make the world a better place. ๐ŸŒŸ๐Ÿ‘ Do you volunteer? #VolunteersMonth #HeartOfGold
  • Has a volunteer ever changed your life? In my writing and life, I’ve seen how small acts of volunteerism can lead to big changes. ๐ŸŒ๐Ÿ’ช #VolunteersMonth #InspiringStories

Daily Observances & Holidays

2 – Bartender Appreciation Day

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Newsetter Ideas: Time to appreciate your bartender characters! Share favorite scenes, character profiles, or anecdotes of your favorite bartender or barkeep characters. How do they add to the atmosphere and contribute to the scene, story, or setting? Ask your readers their favorite bartending characters. Come up with a drinks menu or cocktail recipe your bartender character would create, and perhaps try to make one of the recipes yourself, and invite readers to do the same and post pictures. Make cocktails inspired by your books or your favorite books, or cocktails inspired by characters. You don’t even have to use real drinks. Do be careful and know your audience, though – some people find talking about alcohol triggering.

Social Media Captions:

  • Have you ever tended bar? To the unsung heroes behind the bar: thank you for pouring, mixing, and creating spaces for stories to unfold. ๐Ÿน๐Ÿ“š #BartenderAppreciationDay #Storytellers
  • Celebrating #BartenderAppreciationDay by revisiting scenes with my favorite fictional bartenders. Who’s your favorite mixologist in literature? ๐Ÿฅƒ๐Ÿ“–
  • What’s your go-to cocktail? A great bartender is like a magician with a shaker, turning ingredients into liquid art. Thank you for all the amazing concoctions! ๐Ÿนโœจ #BartenderAppreciationDay”

4 – National Cookie Day

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Newsletter Ideas: Another fun one! Everyone loves cookies. First off, if you love making cookies, make some and post a picture! Share scenes in your books where cookies play a roll, or talk about your characters’ favorite cookies! Make a cute little graphic of what kind of cookies your characters would be if they were cookies. Can your characters bake? Maybe one of them is famously good at it, or horrifically bad at it? What would their cookies turn out like? How does baking connect to your own creativity – do you find it’s a calming outlet like writing? Share the recipes for cookies in your books or an old family recipe that you swear by, and encourage readers to do the same! Oh, and speaking of cookies, maybe remind them that they get a “cookie” in exchange for signing up for your newsletter, and talk a bit about your “cookie.”

Social Media Captions:

  • Do you like cookies? What about free books? ‘Cause that’s what you get if you sign up for my newsletter. ๐Ÿช๐Ÿ“– #NationalCookieDay #CookieLovers
  • In my novel, [Character Name]’s love for oatmeal raisin cookies is a sweet reflection of their personality. What cookie represents your favorite character? ๐Ÿชโœ๏ธ #NationalCookieDay #CharacterTreats
  • Whipping up some literary-themed cookies today. Can you guess which book inspired them? Hint: ๐Ÿ•ต๏ธโ€โ™‚๏ธ๐Ÿซ #NationalCookieDay #BakeABook

4 – National Dice Day

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Newsletter Ideas: Dice can be used in everything from gambling to tabletop roleplaying games. What do you use dice for? Share with your readers and post a picture! If you have multiple sets of dice, even better – show off your favorites. Share scenes in your books where characters use dice, or more abstractly, where your characters “roll the dice” and takes risks or face change. Ask readers about their favorite moments of risk. Talk about dice games in your world, especially if your world is different from the one we know. How do they reflect the culture they’re created by? Have you ever used dice while writing? I sometimes use it to decide what I’m going to work on on a given day, or how the story should go if I’m having trouble deciding what should happen next. Discuss elements of randomness or chance in your stories or the way you craft your plot or characters. If you play a TTRPG, share details about your campaign and character(s), and invite your readers to do the same!

Social Media Captions:

  • Rolling the dice in writing today. Let’s see where chance takes my characters next! ๐ŸŽฒโœ๏ธ QOTD: What’s your favorite board game? #NationalDiceDay #WritingAdventure
  • Have you ever played DND? On #NationalDiceDay, whether you’re a gambler, a board game enthusiast, or a role-playing adventurer, may your rolls be lucky and your games be fun! ๐ŸŽฒ๐Ÿ€ #DND
  • Dice have been a part of human history for centuries, symbolizing fate and fortune. Here’s a few details about the dice game [game name] from my [fantasy series]. Roll high! ๐ŸŽฒ๐ŸŒŸ #NationalDiceDay #AmWritingFantasy

5 – National Blue Jeans Day

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Newsletter Ideas: Blue jeans day! First of all, considering posting a pic of yourself in your favorite, most comfortable pair of blue jeans. Better yet, post a picture of a hot guy in a well-fitting pair of jeans, am I right ladies? Have you ever used blue jeans to shape a character or set a scene in your writing? How does a character’s personal taste in fashion (whether it’s jeans or dress pants) inform their personality and how you end up writing them? What are your favorite casual character outfits from your books? Ask your readers to share theirs, too. How do you personally feel about denim? Love it, hate it? Ask readers about the go-to staples of their closet, whether that’s a pair of blue jeans or a pair of shoes. If you don’t write contemporary, look into the history of blue jeans and research where they were at the time of your stories. They’re older than you might think! If you write fantasy, is there a locale or culture that uses denim even still? How can fashion evolution be used to signify changes in time, culture, or even character development? If you have a character who would absolutely never, never, ever be caught dead in blue jeans, this would be a fun opportunity to commission some art of them in jeans.

Social Media Captions:

  • From rugged cowboys to modern-day heroes, blue jeans are a staple in my character wardrobes. What’s your favorite denim moment in literature? ๐Ÿ‘–๐Ÿ“š #NationalBlueJeansDay #DenimDay
  • Blue jeans: the ultimate fashion chameleon. Dress them up, dress them down, and wear your story. How are you rocking your denim today? ๐Ÿ‘–๐ŸŽ‰ #NationalBlueJeansDay
  • Do you have a favorite pair? From working on farms to strutting on high fashion runways, blue jeans have come a long way. Here’s to this versatile fashion hero! ๐Ÿ‘–๐Ÿ’™ #NationalBlueJeansDay

7 – Hanukkah begins

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Newsletter Ideas: Dec 7 is the beginning of Hanukkah, which is an eight-day Jewish celebration also known as the Festival of Lights. First and foremost, if you have Hanukkah pics, share them! Tell your readers how your family celebrates the holiday and what traditions you observe. Share how Hanukkah is portrayed in your writing, or how your Jewish characters observe it, if they observe it. What aspects of the holiday do you find most meaningful or interesting and how did you try to explore that? You could take a moment to talk about the historical and cultural significance of Hanukkah, including personal anecdotes and how these things have influenced your holiday writing, worldbuilding, or writing overall – it’s always a good time to educate others! Talk about times your characters found light in times of darkness, and how they persevered in the face of hopeless odds. Ask your readers to share their experiences as well.

Social Media Captions:

  • Lighting the first candle tonight. May this Hanukkah bring peace and an end to the dark times all around us. ๐Ÿ•Žโœจ #FirstDayOfHanukkah #FestivalOfLights
  • What’s your favorite holiday tradition? As we celebrate the #FirstDayOfHanukkah, let’s remember the stories of resilience and hope that have been passed down through generations. ๐Ÿ“š๐Ÿ•Ž
  • One has to go, who’re you picking: latkes, kugel, or jelly donuts? Celebrating the start of Hanukkah and the miracles that light up our lives. Wishing you all a holiday filled with love and light! ๐Ÿ•Ž๐ŸŽ‰ #Hanukkah2023

7 – National Letter Writing Day

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Newsletter Ideas: I’m actually so pumped about this one. It may not be as relevant for contemporary authors, but for other authors, it’s a GOLDMINE. Share your favorite/funniest/spiciest letters between your characters – if you don’t have any, make some up and send them to your readers or post them on social media. Have you ever mentioned a character receiving a letter but never shown the actual body of it? Show it now! Pick out swoony, funny, spicy, etc. quotes to share from selected letters. Ask your readers to comment/share/reply/whatever in order to get a personalized letter from their favorite character – you could send it via email, or you could even go all the way and write it by hand and actually send it via snail mail! OR you could challenge your readers to write a letter from one of your characters to another, and reward the letter you like best with some free merch or a signed hardcover. Talk about the role of letters in your stories and how they can be a turning point. Reflect on the art of letter writing and discuss your favorite pens, stationary, stickers, personal touches, etc. Do you still use a quill? Fountain pen? Do you still seal your letters with wax? Are you into calligraphy? What does your characters’ handwriting look like? Have you ever seen the before and after pictures of Guy Fawkes’s handwriting? Have you ever received a love letter or a letter that changed your life? There’s literally so much you can do for this holiday that I could go on for hours.

Social Media Captions:

  • In a world of texts and emails, there’s something magical about a handwritten letter. Who would you write to from the literary world? ๐Ÿ“œโœ’๏ธ #NationalLetterWritingDay #PenToPaper
  • A letter can be a powerful tool in a writer’s arsenal – to reveal, to express, to connect. Which character would you like to receive a letter from? โœ‰๏ธ๐Ÿ–‹๏ธ #NationalLetterWritingDay #Storytelling
  • A letter doesn’t just carry words; it carries a piece of the heart. Show me your favorite stationary! ๐Ÿ’Œโค๏ธ #NationalLetterWritingDay

10 – Human Rights Day

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Newsletter Ideas: This is an especially poignant and relevant holiday this year, considering the state of the world and what’s been going on in the Middle East. Firstly, today is a perfect day to take a stand and let your readers and peers know that you stand up for human rights and believe in fighting all forms of oppression. It’s also a perfect day to swap literature. Show your favorite books, fictionalized or non-fiction, that carry the theme of human rights, or have in some way educated you about a tragedy or struggle – and ask your readers to share their favorites, too. Discuss how you weave the topic of human rights into your stories, and highlight stories that inspired you or whose authors you admire. Talk about how powerful stories are for raising awareness and fostering empathy, and the role of writers and storytellers in advocating for human rights and social justice. Share your personal experiences! Highlight a character who fights for human rights, justice, and equality, and compare their journey to your own. Encourage your readers to share their favorite activists or champions, real or fictional.

Social Media Captions:

  • On #HumanRightsDay, let’s remember the power of words to change hearts, minds, and societies. What book opened your eyes to human rights? ๐Ÿ“š๐ŸŒ”
  • Human rights are not optional. This month, I’m raffling off 50 signed paperbacks for the Palestine relief fund. Comment below and I will DM you the link! ๐Ÿ•Š๏ธ๐ŸŒ #HumanRightsDay
  • Today is a reminder that the fight for equality, justice, and human dignity is far from over. Stand up, speak out, and make a difference. โœŠ๐Ÿ’ฌ #HumanRightsDay

12 – Festival of Unmentionable Thoughts

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Newsletter Ideas: This is (supposed to be) a lighthearted holiday for exploring … let us call them “inside thoughts.” Whether they’re murderous, spicy, or just too weird to say out loud, take today to embrace them! We all have them. Share some of the funniest or most outlandish things you’ve ever thought or said. Talk about a funny dream, or a thought you had in public that was a little more “public” than you meant it to be. Talk about how unconventional thoughts have lead you to create characters, worlds, and plot twists unlike anything else out there. Reflect on some of the themes you write which are considered taboo or unmentionable, and discuss the challenges and rewards of doing so – and ask readers to rec their most taboo reads (although maybe let’s keep some of the really dark things to ourselves; you could easily trigger someone). Talk about a character who has a lot of unmentionable thoughts, or share a scene where someone said more than they meant to and discuss how it affected the plot or character relationships. If you have a character who speaks before they think, or one who acts on every impulse, this will be easy for you! Ask your readers to share their favs in that regard as well. Oh, and spicy scenes – definitely talk about your favorite spicy scenes.

Social Media Captions:

  • In the spirit of the #FestivalOfUnmentionableThoughts, here’s a plot idea I’ve never dared to write. What’s your wildest story idea? ๐Ÿค”๐Ÿ’ก๐Ÿ“š
  • What’s the best omg spicy scene you’ve read lately? Today’s the day to let those secret, silly, or even scandalous thoughts see the light of day. Happy #FestivalOfUnmentionableThoughts! ๐ŸŽ‰๐Ÿคซ
  • Sometimes the unconventional is simply misunderstood. What do you think? On the #FestivalOfUnmentionableThoughts, nothing is too wild or whimsical. Let your imagination run free! ๐ŸŒˆ๐Ÿ“š

13 – National Horse Day

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Newsletter Ideas: Have we got any Horse Girls ™ in the house? Here’s the perfect holiday for you! First off, if you have a horse, own one and stable it somewhere, or even just ride one, share a picture. I don’t own horses, but there is this horse rescue I love, and I donate to it every year – this day would be a perfect one to do something like that. Post appreciation for the horse characters, no matter how big or small, in your stories – maybe even some fanart or a moodboard or something! They’re hardworking animals and deserve as much love as other animal companions. Share your favorite scenes involving horses, or examples of your favorite horse-related tropes. Reflect on how the horse one rides might enhance or symbolize themes or character traits. Ask your readers to share their favorite fictional horses in return. How has the way your culture views horses shaped the way you write about them in stories? If you’re into horses, are there any pet peeves you have while reading, where you can absolutely tell the person writing doesn’t ride horses? It’s always fun to post a friendly educational slideshow on the gram or TikTok. Ask readers to share their own memorable experience with horses and share pics!

Social Media Captions:

  • In the saddle or in the pages, horses have a way of galloping straight into our hearts. Who’s your favorite horse character? ๐Ÿด๐Ÿ’– #NationalHorseDay #EquestrianTales”
  • Have you ever ridden a horse? From fairy tales to real-life heroes, horses play an unforgettable role in our stories and lives. Let’s honor them today and always. ๐ŸŽ๐Ÿ’ญ #NationalHorseDay
  • Recognizing the beauty, strength, and companionship horses have offered throughout the ages. Were you a horse girl growing up? Happy #NationalHorseDay! ๐Ÿด๐ŸŒŸ

15 – International Tea Day

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Newsletter Ideas: First of all, I don’t wanna hear anyone saying “I can’t do this one, I don’t like tea” – THERE IS ALWAYS AN ANGLE! Start an argument about tea vs coffee. Share how tea shows up in your stories – maybe your favorite chat over tea, whether it’s high tea or a morning mug. Ask your readers to share their favorite tea-centric moments as well. What flavors of tea would your characters be? Hot tea with a dash of sugar or a fun bubble tea with tapioca balls? Show your favorite teacup or mug, talk about your favorite flavor (mine is peach-ginger), start a fight about how much milk you can put in your tea before it’s sacrilegious. Discuss different tea cultures or traditions, either in our world or the world you’ve created, and share how those elements blend into your storytelling. Ask your readers about their tea traditions. Do you have any tea-related writing rituals? Can’t get a word out until you’ve sat on your porch with a cuppa? Special tea that helps you write or a teatime routine that gets you going? Ask your readers to share theirs, too!

Social Media Captions:

  • Celebrating #InternationalTeaDay with a cup of my favorite brew and a new chapter to write. Do you have a tea ritual for reading or writing? ๐Ÿตโœ๏ธ
  • From Earl Grey to Chamomile, every tea has a tale. What’s your signature flavor? โ˜•๐Ÿ“– #InternationalTeaDay #TeaAndTales
  • Let’s toast to #InternationalTeaDay! From cozy mysteries to grand adventures, tea is the perfect companion to any book. Are you a tea lover or a coffee fancier? ๐Ÿต๐Ÿ“š

16 – National Underdog Day

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Newsletter Ideas: Today is the day for unsung heroes! Share your favorite underdog characters from literature, and share excerpts of your own characters overcoming their difficulties and becoming the hero. What does it mean to you to write about characters who defy the odds? Are there any real-life stories or perhaps lived experiences that inspire you to write those stories? Talk about the process of writing an underdog and crafting a character who is relatable and inspiring – and ask readers to share their thoughts about what makes characters relatable. Discuss some times you’ve rooted for the underdog, whether it’s in a book, show, or a sports game.

Social Media Captions:

  • In every story, there’s an underdog waiting to rise. Who’s your favorite literary underdog? ๐Ÿ“š๐ŸŒŸ #NationalUnderdogDay #UnderdogHeroes
  • Has anyone ever underestimated you? Underdogs in literature teach us to never underestimate the quiet ones, for their stories can be the most impactful. ๐Ÿ“š๐Ÿ’ญ #NationalUnderdogDay #Storytelling
  • Never count out the underdog – their journey is often the most inspiring. Who’s your favorite real-life underdog? ๐Ÿ†๐ŸŽ‰ #NationalUnderdogDay

18 – National Twin Day

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Newsletter Ideas: First of all, if you’re a twin or have twins and are comfortable, you can always share a pic, selfie, or just your experience. This is also the perfect day to highlight any twin characters in your books and talk a bit about their relationship, backstory, or how you went about depicting them. What challenges did you face giving them distinct voices, personalities, and arcs? Consider talking also about your favorite twin characters in literature or media. What makes them stand out? How does their bond add to the narrative? Ask your readers to add their own opinions. You could do some kind of two for one deal in honor of the day, or swap with an author you think of as a “twin” in terms of style, marketing, plot, or characters.

Social Media Captions:

  • In the world of fiction, twins offer double the drama and twice the intrigue. Do you have a favorite twin duo in literature? ๐Ÿ“š๐Ÿ‘ฏ #NationalTwinDay #TwinCharacters
  • Twins in stories often remind us of the power of connection and the beauty of individuality. Here’s to celebrating their unique stories today! ๐ŸŒŸ๐Ÿ“– #NationalTwinDay
  • Celebrating the extraordinary bond only multiples can understand. Tag your twin or a pair of twins you know and love! ๐Ÿ‘ซโค๏ธ #NationalTwinDay

19 – National Emo Day

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Newsletter Ideas: This day celebrates the emo subculture! Were you or someone you love an emo in your youth, or maybe you’re raising a modern-day emo? Share pics! Share your favorite emo bands, fashion trends, experiences, and nostalgic memories. Do you have strong opinions on Emo vs. Scene? Has this subculture or the music or fashion influenced your writing, worldbuilding, or characters at all? Talk about it! Do you have any characters you would consider “emo?” Any characters you think would participate in the subculture if they were given the chance? You can also simply talk about writing deeply emotional characters and how you go about making those emotional moments feel authentic. Ask readers to share their own experiences, pics, memories, or opinions!

Social Media Captions:

  • From overwrought lyrics to expressive fashion, emo culture reminds us of the power of raw emotion in storytelling. Who are your favorite “emo” characters? ๐ŸŽต๐Ÿ“– #NationalEmoDay
  • Dig out your skinny jeans and band tees; it’s #NationalEmoDay! Were you an emo kid or a scene kid? ๐Ÿ–ค๐ŸŽธ
  • Who’s better, Green Day or Wheezer? Whether you’re still in the scene or an emo kid at heart, today is for you. Keep on rocking, feeling, and being you. ๐Ÿค˜๐Ÿ–ค #NationalEmoDay

21 – Yule

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Newsletter Ideas: Even if you don’t celebrate the winter solstice as your chosen winter holiday, you can still milk a ton of content from it! Broadly, discuss your favorite things about winter, favorite memories, etc., OR talk about how much you hate winter (but try not to be too negative). Does any of the cultural, historical, symbolic aspects of winter or Yule inspire your storytelling? Consider exploring your stories that take place during winter or that have a wintry atmosphere in your mind. Do any of your characters particularly like or hate winter, and why? How would your characters celebrate the winter solstice? You can also discuss any stories of yours with themes similar to Yule or the winter solstice, such as rebirth, renewal, and sunlight conquering darkness. The solstice is, of course, the shortest day of the year, so you could always do write a bonus scene or commission fanart that plays with the theme of darkness or hibernation. Since many ancient cultures saw the winter solstice as the end of one year and the beginning of another, you could always reflect on your past year and what you’ve learned going forward. Chat about your winter rituals, holiday or otherwise, and ask your readers to share theirs in return.

Social Media Captions:

  • The Winter Solstice reminds us that every ending is just the start of a new beginning. What series are you ending or starting before the new year? โ„๏ธ๐Ÿ“š #YuleTide #SolsticeStories
  • How are you celebrating the shortest day of the year? My family is gathering around the Yule log and singing carols! Wishing everyone a warm and joyous solstice night! ๐Ÿ”ฅ๐ŸŒŒ #YuleLog #WinterSolsticeCelebration
  • Are you an early bird or a night owl? On this shortest day, let’s remember that the light always returns. Wishing all my readers a magical and reflective Winter Solstice. ๐ŸŒ โ„๏ธ #Yule #CelebrateLight

21 – Humbug Day

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Newsletter Ideas: I’m sure I don’t have to explain this holiday, but just in case, it takes its name from the famous exclamation “Bag, humbug!” from Charles Dickens’ “A Christmas Carol.” Of course, no one hates Christmas as much as Ebenezer Scrooge, but this is a lighthearted holiday to celebrate all the grumps and grouches in our life who hate Christmas. Maybe you know one, or maybe you are the grump. Today’s the day to come out as a Yuletide hater! Do you have a funny or cringy Christmas story about you or someone else being a Grinch? Are any of your characters notorious Christmas-haters, or winter holiday haters in general? Or perhaps you don’t have winter holidays in your world, but you’ve got a character who you KNOW would hate Christmas. Highlight them, and write something short or commission character art of them being grumpy in an ugly Christmas sweater, or receiving a stocking filled with coal, or being forced to open gifts with their friends. Discuss your experience writing characters who are humbugs in general. Is there a reason they’re such a little hater, or is that just part of their charm? Ask your readers to share their favorite literary Grinches. Ask them how they feel about the holidays and about any funny “humbug” moments from their lives!

Social Media Captions:

  • Even the best of us can have a humbug moment during the holidays. Which of my characters is the biggest Grinch? ๐Ÿ“š๐Ÿ‘€ #HumbugDay #BahHumbug”
  • Have you done your holiday shopping yet? In the spirit of #HumbugDay, let’s embrace our inner Scrooge just for a moment โ€“ then back to cheer! ๐ŸŽ…๐Ÿšซ #WritersLife #HolidaySeason
  • How are you feeling today? Sometimes the holidays can be overwhelming, and that’s okay. Today, we let out a collective ‘Bah, humbug!’ ๐Ÿšซ๐ŸŽ‰ #HumbugDay #HolidayStress

22 – National Short Person Day

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Newsletter Ideas: Finally, a holiday for us! This lighthearted day is the perfect time to highlight your short characters, whether that’s a 5’2″ leading lady or a 2-foot-tall goblin. You could commission art showing the size differences of your characters, although there is also a free site to do this (though it wouldn’t be as exciting). Share excerpts of your short characters getting hassled for their diminutive size, or perhaps a time when their size came in handy. How do you decide height for your characters, and how does it factor into the stories? Are there any stereotypes about short people you try to break, or do you prefer to play into them? Are you short, and if you aren’t, is someone you’re close to short? If it’s a particularly hilarious size difference, a picture would be awesome! Ask your readers about their favorite famously short characters. Try to figure out which of your followers is the shortest! Maybe they’ll even win something, LMAO.

Social Media Captions:

  • I may be short, but we both know who the boss around here is. Here’s a picture of me next to my husband! Who are you celebrating #NationalShortPersonDay with? ๐Ÿ’ช๐Ÿ‘Œ #NationalShortPersonDay
  • Short heroes, tall tales. Today’s writing is dedicated to the smaller in stature but not in spirit. Who’s your favorite ‘short but fierce’ character? ๐Ÿ‘Š #NationalShortPersonDay
  • Do you consider yourself on the short side? On #NationalShortPersonDay, let’s remember: it’s not about how tall you are, but how tall you stand. ๐ŸŒณ๐Ÿ’ช #StandTall #ShortAndProud

25 – Christmas

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Newsletter Ideas: First of all, share your Christmas experiences with your readers! Post pics of your stockings, your favorite present, your dog in a cute reindeer headband, your cat playing in Christmas ribbon (as you already know, pet pics are your best bet always). Share your family’s Christmas traditions, especially if you have an interesting or weird one (Christmas pickle, anyone?) – and obviously, ask your readers to share theirs in return. Consider writing a short story where your characters share Christmas together, or commission a piece of character art. What would your favs be doing on Christmas? Hanging stockings, cooking the feast, pranking their friends with mistletoe, opening presents, or sitting in the corner being a Grinch? Use some character art + Canva to make a Christmas card from your characters to your readers. Share recipes for your favorite Christmas cookies, eggnog, or turkey. Share recipes of winter foods from one of your books, especially if it’s a cozy. Share your favorite carols. Assign carols to your books or your characters. Share a Christmas scene you love. Talk about a book you always read around Christmas, or suggest Christmas books by other authors that you love, and ask your readers to share theirs.

Social Media Captions:

  • QOTD: What’s in your Christmas feast this year? Whether you’re unwrapping gifts or curling up with a good book, may your day be filled with joy and stories. ๐ŸŽ„๐Ÿ“š #ChristmasDay #FestiveReading
  • Celebrating Christmas with my characters โ€“ each one with their own holiday story to tell. What’s your favorite Christmas book? ๐Ÿ“šโ„๏ธ #ChristmasInLiterature #SeasonalTales
  • Which book are you getting yourself for Christmas this year? May your day be merry and bright, filled with love, laughter, and a good book or two. ๐ŸŽ๐Ÿ“– #MerryChristmas #HolidayCheer

26 – Kwanzaa

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Newsletter Ideas: Kwanzaa is a festival celebrating Black American/African-American pride, power, and culture, starting on the 26th and going to January 1st. If you celebrate Kwanzaa, show off pics of your celebration! Pet pics and food pics, as always, are especially popular. Since each day of Kwanzaa is tied to a certain principle (unity, self-determination, collective work/responsibility, cooperative economics, purpose, creativity, and faith), you could assign your characters, books, or series to each! Do these themes inspire your storytelling or characters? How do you incorporate these principles into your daily life or, more specifically, your writing and publishing business? How does your identity as a Black American inform what you write about and how you write about it? Do you celebrate Kwanzaa in addition to another winter holiday, or are you all first fruits all the way? Write a short story or commission some character art of your characters celebrating Kwanzaa, if you have any that do (or would). Are there any Black traditions or stories that hold special meaning to you, or have inspired your storytelling? What Karamu staples would you assign to your characters? Which dish is your favorite? Do you have any special recipes you cook up during the harvest festival? Share details and pics, and ask your followers to do the same! Finally, if you have any resources for people wanting to learn more about Kwanzaa and the circumstances surrounding its creation, link and post!

Social Media Captions:

  • Have you ever read a book featuring a Kwanzaa celebration? Kwanzaa’s principles inspire us to tell stories that matter, stories that reflect family, community, culture, and faith. ๐Ÿ“šโœจ #HappyKwanzaa #Storytelling
  • Okay … you have to pick one: candied yams, jollof rice, or cornbread? Let’s celebrate African heritage and culture with a feast to remember this year. Habari gani? ๐ŸŽ‰๐Ÿ•ฏ๏ธ #Kwanzaa #AfricanHeritage
  • Kwanzaa is a time of reflection, celebration, family, and core values. Who are you pouring libations for this year? ๐ŸŒŸ๐ŸŽŠ #HappyKwanzaa #BlackCulture

29 – Still Need To Do Day

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Newsletter Ideas: This one can’t as easily be linked back to your stories or character, but that’s okay, because remember: ideally, your subscribers are here for YOU. Today is a perfect time to review what you’ve done this year (how many books you’ve published, how many words you’ve written, how many books you read, your top genres, your top picks for best book, etc.) and your goals for the last few days of the year and the next year in general. Ask your readers what their reading (or other) goals for this year were, if they achieved them, or if they’re still squeezing some last-minute stuff in. Now’s also a good time to not just have some year in review stats but to also really sit down and reflect on your year – achievements, areas where you fell short, etc. Ask readers about their proudest achievements this year, too. Finally, discuss your obstacles for getting stuff done, whether it’s last minute or not. Share some tips and tricks for how you overcome procrastination.

Social Media Captions:

  • Still Need To Do Day is here, and I’m hustling to finish my writing goals for the year. What’s left on your 2023 to-do list? ๐Ÿ“โœจ #StillNeedToDoDay #EndOfYearGoals
  • Looking for a short, sweet read to wrap up your reading goals for this year? Look no further. ๐ŸŽฏ๐Ÿ“š #StillNeedToDoDay #FinalPush
  • Still Need To Do Day is the perfect time to finish what we started. Let’s end the year strong! What are your goals going into 2024? ๐Ÿ๐Ÿ—“๏ธ #StillNeedToDoDay #FinishStrong

31 – New Year’s Eve

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Newsletter Ideas: New Years Eve is a good time to do all the things listed for the holiday above, but it’s also one big party, right? Celebrate in a way that aligns with your brand, whether that’s hosting a Facebook/insta/tiktok live, doing a giveaway, having a Discord party, having a big viewing party for a movie that relates to your books, whatever. Do you have any books revolving around or scenes that take place on the New Year? Share your favorite quotes, character art, etc. Which of your characters are getting their kiss at midnight, and from whom? Is there a certain New Years scene from literature that you love? Share it, and ask for recs in return! What are your goals for next year? Share some exclusive sneak peeks into upcoming projects. What were your favorite reads of the year, or even just quotes? Consider doing an informal little “awards” post. Have any writing or reading resolutions, rather than goals? How do you plan to stick to them? Ask your readers to share.x

Social Media Captions:

  • As we bid farewell to this year, I’m grateful for the stories told and the ones we have yet to write. What’s your proudest literary moment from this year? ๐Ÿ“š๐ŸŽ‰ #NewYearsEve #WritingCommunity
  • Let’s raise a toast to the chapters we’ve closed and the new ones we’re about to begin. Happy New Year’s Eve to the incredible world of readers and writers! QOTD: What’s your top read for 2023? ๐Ÿฅ‚๐Ÿ“š #NewYearsEve #CelebrateStories
  • Here’s me getting my midnight kiss last year! Are you watching the ball drop or is it already past your bedtime? Either way, Happy New Year’s Eve! ๐Ÿฅณ๐ŸŒƒ #NYE2021 #NewBeginnings

November 2023

Monthly Observances

National Novel Writing Month

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Newsletter Ideas: First of all, share the project you’re working on and give regular status updates! Not every day (if on social media) but definitely share milestones, WIP quotes, character work, etc. Feel free to be real with your readers about the highs and lows of writing. Invite them to share their progress, or encourage them to join you in writing. You could even get a little sprint group together. Discuss how you prep for NaNo, the tools you use, and your favorite writing/inspo spots. Offer advice for overcoming writers block and ask for advice in return. Do your readers have any writing hacks or things they really look for when enjoying a book? Collab with fellow authors and interview each other. Interview the characters from your new project. Post inspo from Pinterest or Tumblr. Consider streaming your writing/sprint sessions. Do a 30-day challenge to go along with your 1,667 words – there are lots of challenges like this on instagram!

Social Media Captions:

  • Late nights, endless coffee, and the magic of storytelling. What’s your favorite part of NaNo? โ˜•๐ŸŒ™ #NaNoWriMo #WritersLife
  • NaNoWriMo Day [X]: [Your Word Count]. Have you ever read a NaNoWriMo novel? ๐Ÿ–‹๏ธ #NaNoWriMo #WordCountGoals
  • Who’s your favorite new author? To all the writers taking on #NaNoWriMo, hereโ€™s to endless creativity, perseverance, and stories that touch the soul! ๐Ÿ“–๐Ÿ’ซ #WritingDreams #StorytellersUnite

Family Stories Month

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Newsletter Ideas: First off, of course tell a famous family story! Share photos and historical context to give it more flavor. Also consider the family stories passed down to your characters. How have those stories impacted who they are? Do you draw any inspiration from stories from your family? Is there a particular figure you’re related to that had a very interesting life? Ask your readers to share their favorite family stories in return! Ask readers how their family keeps track of family stories – do they write them down, or are they told orally? Recommend books (including your own) that revolve around family sagas, or are memoirs or generational stories, and ask readers to do the same. Make a little family tree for your characters – not something you necessarily have to make canon, just a little fun for the month. You could even schedule 4 posts in the month and talk about the family history of one of your characters in each post, even if it never comes up in the books (although maybe it will now)!

Social Media Captions:

  • Remembering [relativeโ€™s name] today, the storyteller of our family. Their tales still resonate with laughter and wisdom. Do you have a favorite relative? โค๏ธ๐Ÿ“œ #FamilyStoriesMonth #Legacy
  • Do you know your family tree? Diving deep into family tales this month. Every generation has a story to tell. ๐ŸŒณ๐Ÿ“– #FamilyStoriesMonth #Memoirs
  • Our photo albums aren’t just pictures, they’re tales waiting to be told. What’s your favorite family photo? ๐Ÿ“ธ๐Ÿ“” #FamilyStoriesMonth #CapturedMoments

No-Shave November

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Newsletter Ideas: Did you know No-Shave November is technically a cancer & diagnosis awareness month? I had no idea! Not only are you supposed to stop shaving but you’re also supposed to donate the money you would spend on shaving/grooming/haircuts to cancer research or patient aid. First of all, give love to your hairy characters today, but also your not-so-hairy characters, whether they’re hairless because of chemo or some other reason. Tell funny No-Shave November stories and encourage your readers to do the same. Commission character art of your clean-shaven hero with a beard, or your whole cast with beards, as a special treat. Share your experience with cancer/chemo, if you’re comfortable, and discuss No-Shave November’s goal of creating awareness. Are you participating? Post a pic of you throwing your razor away or your hairy legs glistening in the sunlight. Post funny, cute, or handsome images of you or your loved ones with facial hair – or your favorite actor. Why not? Recommend books that touch upon cancer awareness, hair, facial hair, body hair, etc. or stories that had that element and have stuck with you.

Social Media Captions:

  • Letting the beard grow this month in solidarity with cancer warriors. Are you participating in No-Shave November? ๐Ÿ’ช๐Ÿ–‹๏ธ #NoShaveNovember #AuthorLife
  • Thinking about all my favorite bearded book boyfriends. Who’s your favorite hairy character? ๐Ÿ“š๐Ÿง” #NoShaveNovember #BookChat
  • Razor or wax? I may miss that smooth leg feeling, but it’s worth it for a good cause. ๐Ÿง”๐ŸŽ—๏ธ #NoShaveNovember #AwarenessMatters

National Native American Heritage Month

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Newsletter Ideas: If you’re Native American and you’re comfortable doing so, explore your heritage this month by talking about cultural traditions. You can also talk about the heritages of your Native American characters, how you were influenced to create them, and the research you did to prepare to write them. Who is your favorite Native American author, singer, movie star, dancer, etc.? Research Native American stories or share some that have stuck with you. Recommend your favorite books starring Native characters or written by Native authors, that present an authentic portrayal of Native Americans. Ask for suggestions in return. Ask your readers their favorite Native American character and share yours. Suggest charities and museums. Celebrate Native achievements and educate yourself, and share what you learned during your research!

Social Media Captions:

  • When crafting characters with roots in Native American heritage, we need to ensure authentic representation. What’s a cultural tale that inspires you? ๐Ÿชถ๐Ÿ“– #NativeAmericanHeritage #WritingJourney
  • Look at this beautiful beadwork! What’s your favorite form of Native American craft? ๐ŸŽจ๐Ÿ“š #NativeAmericanHeritage #ArtisticExpression
  • Native American tales and legends and timeless. Here’s a story passed down in my tribe. What’s your favorite folktale? ๐Ÿ“–๐Ÿ”ฅ #NativeAmericanHeritage #Folklore

Daily Observances & Holidays

2-3 – Day of the Dead

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Newsetter Ideas: Dรญa de los Muertos is a Mexican holiday meant to honor and celebrate the lives of loved ones who have passed on. So contrary to what Halloween stores and makeup guru girlies would have you believe, it’s an important cultural tradition and NOT just “Mexican Halloween.” If you celebrate Dรญa de los Muertos and are comfortable sharing food pics, family pics, or pics of your ofrenda, feel free to do so! Talk about the life of the people/person you’re honoring and consider giving readers a bit of insight on the traditions your family follows today. If you have Mexican characters, you could share info about their loved ones who have passed on, but be careful, be respectful, and do your research. Because of the aforementioned Halloween stores and makeup guru girlies, Dรญa de los Muertos is often misunderstood, and those who celebrate are understandably protective of the tradition. Encourage your readers to share traditions they have to honor their departed family members, whether they celebrate Dรญa de los Muertos or not. Share your favorite books and movies with themes of celebrating life or Dรญa de los Muertos itself, and ask readers to share theirs in return. Raise awareness for this beautiful and important cultural tradition. And if you don’t celebrate, probably don’t post pics of you in sugar skull makeup.

Social Media Captions:

  • Currently reading [Book Title/Author Name] that beautifully captures the essence of Dรญa de los Muertos. Any similar book recommendations? ๐Ÿ“š๐Ÿ’€ #DayOfTheDead #BookLovers
  • Exploring themes of life, death, and remembrance in my latest writing project. Celebrating every memory. ๐Ÿ•ฏ๏ธ๐Ÿ’ #DayOfTheDead #WritingJourney
  • Indulging in traditional pan de muerto and remembering the tales my grandparents used to tell. ๐Ÿž๐Ÿ’€ #DayOfTheDead #FamilyTraditions

3 – Cliche Day

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Newsletter Ideas: Today is a light-hearted day to poke fun at your favorite or least favorite cliches. Talk about some of the most prominent ones, why they’re so popular, and ways you subvert them. Share a time you found a glaring cliche in editing and replaced it with something else – or why you decided to let it stay right where it was! Ask your readers to share their favorite or least favorite cliches and ask them for help brainstorming ways to revamp old ones. Suggest books that subverted cliches when they could have much more easily used them. Talk about your favorite plot twist or unique turn of phrase, and ask your readers to share theirs in return. Post a picture of an embarrassing cliche you found in editing. Don’t be mean, okay? Today is supposed to be fun. Let us have nice things.

Social Media Captions:

  • Every author knows that sometimes, clichรฉs are just too tempting to resist. What’s your guilty pleasure clichรฉ in literature? ๐Ÿ“š๐Ÿคญ #ClicheDay #WriterConfessions
  • Have you ever let out a breath you didn’t know you were holding? Here’s to celebrating all the clichรฉs we know by heart. โค๏ธ๐ŸŽ‰ #ClicheDay #WellWornWords
  • Every cloud has its silver lining, especially on #ClicheDay! What’s your most overused phrase? โ˜๏ธโœจ

5 – National Redhead Day

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Newsletter Ideas: First of all, if you’re a redhead and you’re comfortable, share a picture of you rocking the red locks. Talk about your favorite redheaded character, how you decided on their hair color, and how you drew inspiration for them. Ask your readers to share their favorite redheaded character, too, and why they love them. Does their hair have a part in or symbolize their journey in any way? Appreciate your own redheaded characters today, too, by highlighting them on social media and posting your favorite quotes, or a piece of fanart. Recommend books with redheaded characters and ask for recommendations in return. Maybe share a list of your fav redhead-centered books. What do you love about red hair, whether you have it or are just an admirer?

Social Media Captions:

  • My next story features a redhead with a tale as fiery as her locks. Stay tuned! ๐Ÿ“•๐Ÿ”ฅ #NationalRedheadDay #SneakPeek
  • Don’t you love this fanart? Oh, [Character Name]. You may be [some undesirable trait], but we love you anyway. Happy Redhead Day to you! ๐Ÿงกโœ’๏ธ #NationalRedheadDay
  • Embracing the rarity and radiance of redheads today! Do you know a redhead? ๐Ÿ”ฅ๐ŸŽ‰ #NationalRedheadDay #RareBeauty

7 – National Cancer Awareness Day

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Newsletter Ideas: If you’re comfortable, share your personal experience with cancer, whether that’s your own battle or the fight of a loved one. The journal is emotional, the lessons are harsh, but hope still persists. Invite your readers to share as well and create a nice support thread. Discuss a character from your books who faces health challenges or cancer, whether its their own or an experience with someone they love. What is their mindset and where did you draw inspiration for it? Post your characters in their purple regalia today to support cancer awareness. Ask your readers for their favorite books that involve cancer or terminal illness in some way. Compile a list and post it so everyone can add to their TBRs. Did writing or reading get you through a difficult time in regards to any illness but especially cancer? What about it was therapeutic for you? What kept you pushing through? Post a picture of a journal or diary you kept, and encourage your readers to start their own journals when facing medical uncertainty or a battle with cancer.

Social Media Captions:

  • Don’t you love this fanart? Highlighting a character from my book who embodies resilience in the face of adversity. Their fight is a testament to the human spirit. ๐ŸŽ—๏ธ๐Ÿ“– #NationalCancerAwarenessDay #Fighter
  • What do you do to take your mind off your battles? Writing has always been my refuge. Today, I encourage you all to write, share, and support. Together, we’re stronger. ๐ŸŽ—๏ธโœ๏ธ #NationalCancerAwarenessDay #WriteToHeal
  • When’s the last time you checked? Early detection saves lives. Today, let’s pledge to get regular check-ups and encourage our loved ones to do the same. ๐ŸŽ—๏ธ๐ŸŒŸ #NationalCancerAwarenessDay #GetChecked

8 – National Cappuccino Day

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Newsletter Ideas: Ever been inspired in a coffee shop? Share an anecdote about an experience in a coffee shop, or talk about a coffee shop you have in your books. Do your characters all meet at a cafe? What shenanigans do they get up to? Is there a scene in your books where significant character development or an important even happens at a coffee shop? What’s your character’s regular order? What’s YOUR regular order? What would your characters look like if they were Starbucks drinks? How does coffee fuel your writing process – or do you prefer tea? Start a coffee vs tea fight. Does your favorite character, whether they’re one of yours or not, have a special coffee they drink? Ask your readers if they have favorite characters that get a specific coffee order. Does the coffee shop environment help you write? What about the environment helps you push through writer’s block? Ask your readers to share their own coffee house experiences. What do you like your cappuccino flavored with, or do you just like it plain? Any books where coffee plays a pivotal role? Host a write-and-sip. Hell, host an impromptu meetup at your local coffee shop!

Social Media Captions:

  • My protagonist’s coffee choice? A strong cappuccino! What’s yours? โ˜•๐Ÿ“– #NationalCappuccinoDay #CharacterChoices
  • Nothing like the hum of a coffee shop and a hot cappuccino to get the words flowing. Where’s your favorite writing spot? โ˜•โœ’๏ธ #NationalCappuccinoDay #WriteAndSip
  • On the hunt for the perfect cappuccino. Share your go-to coffee shops! โ˜•๐Ÿ“ #NationalCappuccinoDay #CoffeeAdventures

11 – National Origami Day

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Newsletter Ideas: Origami is a super-cool traditional Japanese art, but it’s also about patience, precision, and imagination. Does origami or any of those themes play a role in your books? Do you have a character who finds comfort in folding paper or making paper art? Talk about your favorite books along these lines and ask your readers to share theirs. If you’ve ever tried origami before, share your experience and maybe a picture of what you made – if you’ve never done it before, or if you haven’t in a long time, today is the perfect opportunity! Learn how to make something and post pictures of the process or the finished product on social media. Maybe learn to make an animal or thing that is significant in your books, or something representing a character. Do any of your characters participate in paper arts or crafts? Talk about their experiences with patience, precision, and imagination! Research and talk about the symbolism of certain shapes and how they can be used as metaphors. Invite readers to try their own origami art and post pictures. Challenge them to create a piece that relates to your books or characters, then share readers’ submissions in a follow-up newsletter, or pick a winner and send them something! A thousand paper cranes, maybe? LMAO.

Social Media Captions:

  • Challenge alert! Fold an origami crane and share a pic. Let’s see those paper skills! ๐Ÿฆข๐Ÿ–ผ๏ธ #NationalOrigamiDay #OrigamiChallenge
  • Challenging myself with some intricate origami folds. It’s not just paper folding; it’s meditation. Join me? ๐Ÿ“„๐Ÿง˜โ€โ™‚๏ธ #NationalOrigamiDay #MindfulCrafting
  • From flat paper to 3D art – here’s an origami piece I did symbolizing [something from your story]! How did I do? ๐Ÿ“„โžก๏ธ๐ŸŽจ #NationalOrigamiDay #LifeLessons

12 – Diwali

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Newsletter Ideas: Diwali is the Festival of Lights, celebrated primarily by Hindus, Jains, Sikhs, and some Buddhists. It’s all about the victory of light over darkness, knowledge over ignorance, and good over evil – and of course a perfect time for family get-togethers, food, and lighting lots of beautiful lamps and candles. Do you celebrate or do you have a character who celebrates Diwali? If so, how did you weave it into your story? How do you tackle the themes of light and darkness in your stories? Ask your readers to share their own Diwali stories and pictures. How do you use knowledge to triumph over evil? Challenge readers to research and appreciate the festival. Share books that are about Diwali, have scenes similar to them, or are somehow inspired by the holiday, and ask your readers to do the same.

Social Media Captions:

  • Have you ever celebrated? Drawing parallels between the themes of light and darkness in my latest book and the beautiful festival of Diwali. ๐Ÿ“š๐Ÿช” #DiwaliInspiration #Storytelling
  • From my home to yours, sending warm wishes and bright sparkles on this beautiful festival of Diwali. ๐Ÿกโœจ #HappyDiwali #SpreadTheLight
  • Sweets, lanterns, and endless joy – what are you reading during the festival of lights? ๐Ÿฌโœจ #DiwaliCelebrations #ShineBright

13 – Sadie Hawkins Day

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Newsletter Ideas: This holiday has some unpleasant, misogynistic origins, but that doesn’t mean we can’t reclaim it and make it something fun and empowering. This day is usually celebrated by having women take the initiative to ask men out on a date instead of the other way around. It’s not as culturally relevant in this day and age, since most women have no problem doing that anyway, but I think it could still be cheeky and fun, and it doesn’t even necessarily have to be celebrated by a straight couple. How are you celebrating? Is your wife taking you out for dinner, or are you taking your husband? Are you both women, and are about to have an epic battle over which of you takes the bill? If you’re a woman, did you ask for the first date? Or maybe you even proposed? Discuss how you and your loved one bend gender roles in fun ways, using the premise of Sadie Hawkins as a starting point. Ask readers for their fav recommendations where the girl asks the boy. Tell a coming-of-age anecdote and invite readers to do the same. As for your characters, which one is more likely to ask the other out on a date? Are you female characters more comfortable waiting to be asked, or would they not think twice before asking someone out themselves? Who out of the couples in your books had a “Sadie Hawkins” start to their relationship?

Social Media Captions:

  • A toast to all the fictional heroines who weren’t afraid to go after what they wanted. ๐Ÿฅ‚๐Ÿ“– Have you ever asked him first? #SadieHawkinsDay #BoldCharacters
  • Remembering that one time I took the lead and asked him out. Best decision ever! ๐ŸŒŸ๐Ÿ’‘ Have you ever asked someone out? #SadieHawkinsDay #TakeCharge
  • It’s #SadieHawkinsDay! But uh-oh … if you’re a girl and I’m a girl, who’s driving the plane? Have you ever asked first? ๐Ÿ’ƒ๐Ÿ”„ #ChallengeTheNorms #BeBold

13 – Odd Socks Day

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Newsletter Ideas: Odd Socks Day is a quirky holiday where we’re encouraged to wear mismatched socks, but it’s also a celebration of diversity and anti-bullying, mainly celebrated in the UK. First of all, take pictures of your favorite pair of mismatched socks (feet not required) and encourage readers to share theirs! Do you ever mismatch socks or are you totally allergic to it? What socks have you unfortunately lost to the dryer? Do any of your characters do quirky things such as wear mismatched socks? Talk about your favorite “quirky” characters and ask your readers to do the same. Do you have a mismatched couple in your books? If so, what would they look like if they were socks? Commission some fanart of your characters in mismatched socks, whether they like it or not. Do you have a character who’s prone to doing wacky things like wearing 2 different socks? On diversity and anti-bullying, how do you incorporate those things into your stories? How else do you or your characters express their individuality? Invite readers to share, too.

Social Media Captions:

  • Mismatched on the outside, perfectly paired on the inside. Embracing my individuality today and always. What’s your favorite opposites attract pairing? ๐Ÿงฆโœจ #AuthorLife #CelebrateDifferences
  • Life’s too short for matching socks! Celebrating #OddSocksDay in style! What about you? ๐Ÿงฆ๐Ÿคช #BeYou #StandOut
  • In a world of matching pairs, dare to stand out. As you can see, these two need to learn to get along. ๐Ÿ“๐Ÿงฆ #OddSocksDay #WritingInspiration

15 – Steve Irwin Day

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Newsletter Ideas: Crikey! Today’s a perfect day to honor Steve Irwin, but it’s also a good day to talk about animal conservation. Discuss the most memorable animal, animal handler, or zookeeper characters in books you’ve read or written, and ask readers to share the same. Ask readers to share their favorite wild animals and why, and share yours. Highlight books and stories about animal conservation or taking place with the backdrop of a wild life center or similar. Do you have characters who are passionate about animals or the environment? Highlight them, maybe commission some art of them with their favorite animal. Share an excerpt where your characters embarked on a wild adventure. Share your favorite Steve Irwin quotes and honor his memory and the spirit of adventure.

Social Media Captions:

  • Remembering the legendary Steve Irwin and drawing inspiration from his passion for nature for my next story. ๐ŸŒณ๐Ÿข What’s your favorite wild animal? #SteveIrwinDay #ConservationStories
  • Steve Irwin taught us to love and respect every creature, big and small. Taking a moment today to appreciate the wild beauty around us. ๐ŸŒณ๐Ÿฆ‹ #SteveIrwinDay #WildlifeWarrior
  • In memory of the legend who brought the wonders of wildlife into our living rooms, let’s make every day Steve Irwin Day by taking care of our planet. ๐ŸŒ๐ŸŠ #SteveIrwinDay #WildlifeLegacy

17 – National Hiking Day

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Newsletter Ideas: First of all, share pics from your favorite hike or hiking spot, and ask your readers to do the same! Do you characters hike? How do they prepare? What are their favorite spots? Have a memorable scene that takes place during a hike or similar? Were there any hikes that inspired a scene or element in your stories? Share your favorite outdoorsy characters and ask you readers to do the same. If your characters don’t usually hike, how do you think they’d fare? What gear would they wear? Favorite wilderness books? Character development moments that happen deep in the woods? If your characters were forced to hike through the woods together, how do you think it would end up? Ask your readers to come up with some scenarios, too.

Social Media Captions:

  • Remembering that chapter where my protagonist took a transformative hike. Have you ever been changed by nature? ๐Ÿž๏ธ๐Ÿ“– #NationalHikingDay #StoriesInTheWild
  • Reconnecting with Mother Earth, one step at a time. There’s no therapy quite like a good hike. ๐ŸŒ„๐Ÿšถ Are you outdoorsy? #NationalHikingDay #NatureTherapy
  • Hiking or swimming? As long as I’m in nature, that’s all the inspiration I need. ๐ŸŒฒ๐ŸŒผ #NationalHikingDay #NatureReset

18 – Occult Day

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Newsletter Ideas: This one has endless possibilities! Do you consider yourself witchy? Do you dabble in the occult, or do you prefer not to mess around with it? Ask your readers what they think. Post your favorite occult-inspired art. What’s your favorite unsolved occult or science mystery? Are you into astrology? Tarot? Runecasting? Post cool pics of your occult stuff! How is your writing inspired by the occult or supernatural, and how do you tie these elements into your story? How do you integrate the occult into your worldbuilding? Are there any legends, rituals, myths, or customs that inspired you, or ones you made up? Ask your readers to share their favorite magic systems in literature. How do you research the occult to bring authenticity to your stories, whether they’re contemporary or not? What’s surprised or fascinated you the most? What historical rituals, myths, or events have captured your interest? Are readers to share their favorite supernatural lore or history. How does the occult influence your characters’ development, challenges, triumphs, etc.? Share your favorite supernatural or occult characters and ask your readers to do the same.

Social Media Captions:

  • Remember that chapter where the tarot cards foretold a character’s fate? The mysteries of the occult never cease to fascinate. ๐Ÿ”ฎ๐Ÿ“– #OccultDay #BeyondTheVeil
  • Peeling back the layers of the unknown in today’s writing session. The occult has always been a source of inspiration. ๐ŸŒ™โœจ #OccultDay #MysticalMuses
  • From whispered secrets of the universe to ancient rites and rituals, there’s always more to discover. Here’s to the magic of the unknown! ๐ŸŒ ๐Ÿ”ฎ #OccultDay #MagicWithin

20 – Transgender Day of Remembrance

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Newsletter Ideas: Today is a somber holiday, so discuss your transgender loved ones and how you’re working to support them. Talk about how important understanding and representation is, and discuss your transgender characters. How did you research and prepare to write them? Talk about trans people who inspire you. Talk about your favorite transgender character and encourage people to share theirs. Talk about your favorite trans celebrity or person of interest and ask readers to share theirs, too. Elevate the voices of trans authors and share your favorite books written by them. Spotlight a trans author with their permission. Talk about how you tackle the theme of acceptance in your books. Mourn and honor the lives of the transgender people who have died of violence in 2023.

Social Media Captions:

  • Today, we remember and honor the transgender individuals who faced violence just for being themselves. May our stories contribute to understanding and acceptance. ๐Ÿ•Š๏ธ๐ŸŒˆ #TDoR #TransRightsAreHumanRights
  • “Every character, every narrative, every voice matters. Today, I stand in solidarity with the transgender community, remembering those we’ve lost. ๐Ÿ•Š๏ธ๐ŸŒˆ #TDoR #WriteForChange
  • Literature has the power to open minds. Let’s elevate and celebrate transgender voices not just today, but always. ๐ŸŒˆโœ๏ธ #TDoR #AmplifyTransVoices

21 – World Hello Day

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Newsletter Ideas: On this day, you’re supposed to greet ten people – but we can just as easily do that virtually, right? Take a picture of yourself waving and tag ten different authors or readers! Discuss your favorite or least favorite greetings, or share a funny anecdote about meeting someone, and ask readers to do the same. How do your characters say hello? It doesn’t necessarily have to be friendly. How do you think their behavior affects the narrative and the way other people perceive them? “Introduce” two characters from two different series, or two characters who have never met otherwise, and speculate on what that conversation would be like – you could even commission character art. How do different cultures say “hello” in your worldbuilding? Ask readers to share how they say hello where they’ve from, too. Discuss the importance of first impressions and how the first impressions your characters give go on to affect the story.

Social Media Captions:

  • The stories we love often begin with two characters, a chance meeting, and a ‘hello’. What’s your favorite literary first meeting? ๐Ÿ“–โค๏ธ๐Ÿ‘‹ #WorldHelloDay #LiteraryMoments
  • A simple ‘hello’ can lead to countless stories. Who’s said ‘hello’ to a new book today? ๐Ÿ“–๐Ÿ‘‹ #WorldHelloDay #BookLovers
  • Are you doing the hello challenge today? Greet ten people and witness the magic of connection. Happy #WorldHelloDay! ๐ŸŒ๐Ÿ‘‹ #EmbraceUnity

23 – Thanksgiving

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Newsletter Ideas: This can go one of two ways: you can focus on the spirit of family and what you’re thankful for, or you can celebrate Turkey Day and take pics of all the amazing food you’re having. I will definitely be doing the latter. Share stories of memorable Thanksgivings and ask your readers to do the same. Talk about your favorite group feasts in literature and ask your readers about theirs. How do you write food? Do you enjoy it? Do your characters enjoy feasting or do they prefer making the feast? If your characters celebrate Thanksgiving, what do you think they’re thankful for this year? What aspects of your writing journey are you thankful for? Are you stuck doing NaNoWriMo at your in-laws’? What holiday traditions do you and your characters engage in? Keep in mind that for some people (namely Native Americans) this holiday is a much more somber one, so not everyone may share your enthusiasm.

Social Media Captions:

  • Every page turned, every character loved, every review shared โ€“ I’m grateful for it all. Happy Thanksgiving to my wonderful readers! ๐Ÿ๐Ÿ“– #Thanksgiving #BookLovers
  • Stories bring us together, much like a Thanksgiving dinner. Grateful for every tale that has connected us. ๐Ÿ‚โœ๏ธ #Thanksgiving #StoriesConnectUs
  • Every year, we come together to celebrate gratitude. This year, I’m especially thankful for [personal note]. What are you thankful for? ๐Ÿโค๏ธ #Thanksgiving #ReflectAndRejoice

24 – Black Friday

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Newsletter Ideas: You know what to do today. Sell, sell, sell! No, but really. If you have discounts or promos on your books, let readers know. Share a curated list of book deals that might interested them, in your genre. Encourage readers to buy direct and leave reviews. Discuss what timeline and valuable gifts physical books are and ask your readers about the most cherished book gift they ever received. Talk about your characters’ behaviors surrounding Black Friday and shopping, and if you’re getting some steals in today, share that, too.

Social Media Captions:

  • Dive into a world of imagination instead of long checkout lines! ๐Ÿ“š My books are on sale this #BlackFriday โ€“ grab yours now! ๐Ÿ›๏ธ #BookDeals #ReadingOverShopping
  • Looking for the perfect gift this #BlackFriday? A book takes you on a journey without leaving your cozy couch. ๐Ÿ“–โœจ #GiftABook #AuthorLife
  • Remember, the best things in life aren’t things. But a good book sale might be an exception! ๐Ÿ“š๐Ÿ–ค #BlackFriday #BookLover

26 – International Cake Day

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Newsletter Ideas: If you love cake as much as I do (like any sane human), share a picture of the best birthday cake you ever got. Or you can make a cake just for today! Write something cute on it, maybe thanking your readers for all their support. You could also post an “apology cake,” which are always funny. If your characters baked an apology cake, what would it say on it? Would it be nice and well-put-together or would it be a hot mess? Is there a memorable baking disaster in your books? Birthday? Family tradition? Discuss famous cakes from literature and ask your readers for theirs. Do you have a baker or pastry chef character? Spotlight them today and give them some love. What are they cooking up in their kitchen for International Cake Day?

Social Media Captions:

  • If my characters were cakes, [Character Name] would be a [type of cake]. Rich, layered, and a bit nutty! ๐Ÿ˜„๐ŸŽ‚ #InternationalCakeDay #CharacterLayers
  • “Every cake has a story. From grandma’s kitchen to wedding receptions โ€“ what’s your most memorable cake moment? ๐Ÿฐ๐Ÿ“– #CakeTales #InternationalCakeDay
  • Baking up some fresh plots and wishing they were as easy as my grandma’s cake recipe! ๐Ÿ“–๐ŸŽ‚ How did I do? #AuthorLife #InternationalCakeDay

27 – Cyber Monday

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Newsletter Ideas: This is along the same lines as Black Friday, so the prompts there apply, but there’s also an emphasis on online shopping. Definitely recommend promos for your ebooks today, either alone or with other authors. Your readers have billions of things to choose from in terms of buying online today, so make your thing stand out. What are you browsing in your online shopping tab? What would your characters have their eye on today? Do you have an tech-savvy characters? What are they getting their hands on?

Social Media Captions:

  • Going digital today with some e-book deals! Dive into [Book Title] at a special Cyber Monday price. ๐Ÿ“–๐Ÿ’ป #CyberMonday #BookBargains
  • The beauty of e-books: instant delivery and no shipping fees! Check out my #CyberMonday deals and fill up your virtual shelves. ๐Ÿ“š๐Ÿ’พ
  • Transforming my Monday blues with some online retail therapy. What’s in your virtual cart today? ๐Ÿ›’๐ŸŒ #CyberMonday #DigitalDeals

30 – National Personal Space Day

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Newsletter Ideas: Are you someone who likes their personal space? What are your personal boundaries? Ask readers to share theirs as well. Talk about your characters and how they establish boundaries or keep others away when they’re not in the mood to chat. Are there any characters that you envy or admire for their ability to keep their personal space? How does having personal space impact your ability to write? Do you have a character whose relationship with personal space is unique? Share their experiences and what, if anything, helps them cope with wrestling over personal space.

Social Media Captions:

  • Every writer has that sacred space where words flow a little easier. Here’s a glimpse of mine. ๐Ÿ“–โœ’๏ธ #PersonalSpaceDay #WritingNook
  • Whether it’s a cozy reading nook or a quiet walk in nature, how are you celebrating your personal space today? ๐ŸŒณ๐Ÿ“š #PersonalSpaceDay #MeTime
  • In the world of [Book Title], [Character Name] teaches us the importance of boundaries. Do you value your personal space? ๐Ÿ“š๐Ÿšซ #PersonalSpaceDay #BookReflections

October 2023

Monthly Observances

Family History Month

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Newsletter Ideas: During Family History Month, consider discussing your lineage, if you know it, and how it’s influenced your writing. If you don’t know it, has that influenced you at all? Do you think family history is important, or are you more concerned about individuality? Do you have any recent family history that you think would be fun or cool to share? Any cute stories or mysteries far back in your family? Any family legends? Explore the backgrounds and histories of your characters’ families, or lack thereof, and how you feel it adds layers to your writing. If you have genealogy research or a 23andme to show off, feel free, as long as you don’t add any identifying information. Recommend your favorite novels where family history plays a big role.

Social Media Captions:

  • Our ancestors have written the prologue, and every story I pen is a continuation of their journey. Which is your favorite?๐Ÿ–‹๏ธ๐Ÿ‘ฅ #FamilyHistoryMonth #LegacyWriting
  • Have you ever done a DNA test? Excited to explore more of my family’s journey! ๐ŸŒณ๐Ÿงญ #FamilyHistoryMonth #AncestralJourney
  • Diving deep into the past to uncover the tales of adventure, love, and resilience that define my family. Who’s your favorite family member?๐ŸŒณ๐Ÿ’• #FamilyHistoryMonth #FamilyTales

National Book Month

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Newsletter Ideas: We’ve done this song and dance before – but there will be a writing holiday later, so feel free to look at this holiday as a reader or publisher more than a writer. Share your journey as an author, including any books that got you started on your path. What’s your favorite book of all time? Favorite book quote? Favorite character? Do you like hard copy or e-reader? As an author, do you have insights into the publishing industry? What challenges and obstacles have you overcome? Any behind-the-scenes on publishing or making cool paperbacks/hardcovers? Make an interactive quiz your readers can take to see which of your favorite books, genres, characters, etc. they are. Post pics of your favorite book with highlights or tabs in it. Post a stack of your favorite books. Post a stack of YOUR books! Create a sale and promote it on social media and in your NL.

Social Media Captions:

  • Books are windows to countless worlds. Every page turned is a new adventure unfolded. Where are you exploring today? ๐ŸŒ๐Ÿ“š #NationalBookMonth #BookAdventures
  • The smell of books, the turn of pages, and the journey into new worldsโ€ฆ itโ€™s all so magical! Do you like paperback or e-book?โœจ๐Ÿ“š #NationalBookMonth #BookMagic
  • Hereโ€™s to the books that made us laugh, cry, and everything in between. Cheers to more literary journeys! What’s your favorite book of all time? ๐Ÿ“šโค๏ธ #NationalBookMonth #EmotionalJourney

Blindness Awareness Month

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Newsletter Ideas: If you’re comfortable, share your experiences being visually impaired, or the experiences of a family or friend (with their permission, of course). Recommend books about blind characters or on people with visual impairments, either for educational purposes or simply as representation. Talk about your characters with blindness and the research you did to prepare to write about their lives and how they navigate them. Discuss the importance of accessibility online (how to make your posts and NL accessible for screen readers, etc.) and give tips if you have any. Share advocacy organizations and ways your readers can get involved. Millions of visually impaired people are readers, and they always have been! Share your favorite audiobook, perhaps – you almost certainly have visually impaired readers yourself. If you know a visually impaired author, shout them out – with their permission, of course.

Social Media Captions:

  • Accessible literature is a right, not a privilege. Hereโ€™s to more accessible books for everyone! Do you like audiobooks? ๐Ÿ“š๐ŸŽง #BlindnessAwarenessMonth #AccessibleLiterature
  • Every voice matters in the tapestry of literature. Celebrating the strength and resilience of visually impaired authors this #BlindnessAwarenessMonth! Who’s your favorite blind author? โœจ๐Ÿ“š #DiverseVoices #InclusiveWriting
  • The power of communication transcends ALL. Let’s honor and support the voices of the visually impaired community in literature this #BlindnessAwarenessMonth ๐Ÿ“šโค๏ธ Can you read braille? #VoicesOfStrength #InclusiveLiterature

Daily Observances & Holidays

October 1 – National Hair Day

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Newsetter Ideas: Share images of slick, cool, silly, or otherwise notable hairstyles you’ve worn before. Old school pictures always hit, especially if they’re from the 80s (because what were we DOING). Talk about your hair journey and what your hair means to you, whether you connect it deeply to your personality or don’t care about it in the slightest. Discuss your characters in the same terms. Have you ever done research into hair routines or textures that are not your own? And how do you determine the hair color and style of your characters? If your popular character had to get a different cut or dye, what would they do? Consider talking about your hair texture and what you do for a routine, including any special tips. If you could have any non-natural color in the world in an instant, which would you turn your hair to? How long has your hair ever gotten, or how short have you ever cut it? What are you and your characters’ favorite hair accessories? Show off your favorite clips, scrunchies, and tiaras. Show off your favorite wigs and give wig-wearing and lace front tips. Show off your freshly pressed, curled, styled, or cut hair.

IMPORTANT: Please remember that hair, especially in Black and Indigenous communities, is a really big deal, and you should never disparage, mock, or otherwise criticize what people (any people) choose to do with their hair, how much of it they choose to cover or not, or whether they wear wigs. Hair is a deeply personal journey and no two journeys are alike. Be mindful of the styles you poke fun at – including baldness! Sometimes, hair is not even a decision people get to make at all.

Social Media Captions:

  • Hair is a symbol, an identity, a statement. What hair color should my next FMC/MMC have? ๐Ÿง‘โ€๐Ÿฆณ๐Ÿ“š #NationalHairDay #WritingCommunity
  • Exploring the tales our tresses tell in my writings! If you could choose any of my characters, who would you swap hairdos with? ๐Ÿ’‡๐Ÿ“– #NationalHairDay #HairNarratives
  • Hair is the crown you never take off. Wear it with pride, and celebrate all the beautiful forms it comes in! How would you describe your hair color? ๐Ÿ‘‘๐Ÿ’‡ #NationalHairDay #CrownOfGlory

October 3 – National Boyfriend Day

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Newsletter Ideas: This one will be a goldmine for romance authors, but every author can use it! First and foremost, of course, consider sharing a picture of your own boyfriend (with his permission) – or if you are a boyfriend, share a picture of you and your girlfriend together! Even if you’re now married, I like to think it still counts. Talk about your favorite “book boyfriends,” whether they’re from classic lit or contemporary romance, and ask your readers who their favorite book boyfriends are (the books don’t necessarily have to be romance, either, just any male character you had/have a crush on). Ask your readers which of your characters they would prefer to be their boyfriend. You could make an interactive quiz to pair them up with one of your MMCs. You can also talk about your characters’ boyfriends, or characters who are boyfriends, and what you think the pros and cons of their relationship style are. How do you develop your boyfriends/male love interests? What do you think is essential in a male LI? Who’s the WORST boyfriend in your books? Who is the worst boyfriend in literature?

Social Media Captions:

  • Cinnamon rolls or alphaholes, let’s hear it for the fictional boyfriends who’ve captured our hearts! Who’s your ultimate book boyfriend? ๐Ÿ“–๐Ÿ’˜ #NationalBoyfriendDay #BookLove
  • To all the boyfriends who are our rocks, our partners in crime, our best friends, Happy #NationalBoyfriendDay! What’s your boyfriend’s name? ๐Ÿ’‘โค๏ธ #LoveAndHappiness
  • Celebrating all my guys on National Boyfriend Day! Which of my characters would be your ideal boyfriend? ๐Ÿ“–โค๏ธ #NationalBoyfriendDay #BookishBoyfriends

October 4 – World Animal Day

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Newsletter Ideas: Talk about your favorite animals, whether they’re in literature or in real life. Consider sharing your characters’ favorite animals, too – or a list/graphic of animals that represent each of them. Do you have any pets? ABSPP: Always Be Sharing Pet Pics. Do you have any animal characters in your stories, and if so, how did you develop them? What’s your favorite book or piece of media with an animal companion or starring animals? Ask your readers to share, too. And of course, spread awareness for animal conservation. Avoid using the term “spirit animal.”

Social Media Captions:

  • Reflecting on the enchanting animal characters whoโ€™ve added depth to our stories! Whoโ€™s your favorite? Mine is Toto from The Wizard of Oz. ๐Ÿ“–๐Ÿ˜ #WorldAnimalDay #AnimalInLiterature
  • “Acknowledging the boundless beauty of animals and committing to their conservation and protection! What’s your favorite animal? ๐Ÿฆ‹๐ŸŒ #WorldAnimalDay #ProtectOurPlanet
  • Ever wonder what animal [your character] would turn into? I bet you can’t guess…. ๐Ÿ“š๐ŸฆŠ #WorldAnimalDay #LiteraryAnimals

October 5 – National Be Nice Day

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Newsletter Ideas: Talk about the importance of kindness in your life and in your stories. Do you have a character who’s particularly known for being a sweetheart? Use this day to appreciate them! Talk about the role of kindness in your character development, whether that’s an abundance of it or lack thereof. Talk about random acts of kindness you’ve received and ask your readers to do the same. Ask them what acts of kindness in literature have stuck with them even after finishing the book, and how they influenced them. Share your favorite “nice” characters, or maybe characters who were not so nice but went through development. And of course, consider doing a random act of kindness yourself! You could even give away a couple free ebooks, stickers, or other merch.

Social Media Captions:

  • “Reflecting on the characters who embody the simplicity and beauty of being nice. Whoโ€™s your favorite? ๐Ÿ“˜๐Ÿค— #NationalBeNiceDay #CharacterKindness
  • Itโ€™s the little acts of kindness that make the biggest difference! How are you being nice today? ๐ŸŒบ๐Ÿ’ซ #NationalBeNiceDay #BeKindAlways
  • “Diving into discussions on the role of kindness in our narratives. What’s your favorite โ€˜be niceโ€™ moment from literature? ๐Ÿ“šโค๏ธ #NationalBeNiceDay #BeKind

October 10 – World Mental Health Day

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Newsletter Ideas: If you’re comfortable, consider sharing your own mental health struggles – this may sound very vulnerable, but readers respond to vulnerability, and I guarantee you some of your fans are going through the same things you are. Offer resources or tips that helped you. You can also speak on the state of your characters’ mental health and how it impacts them in your stories, how they take care of their health, etc. And of course, encourage all your readers to take a mental health day!

Social Media Captions:

  • Reflecting on the characters who navigate the challenges of mental health. Have you ever related so hard to a character’s struggle? ๐Ÿ“–๐Ÿ’ญ #WorldMentalHealthDay #EndTheStigma
  • Exploring the nuances of mental health in literature ๐Ÿ“š. Letโ€™s open dialogues and reduce the stigma ๐Ÿ’š. Have you ever learned a coping strategy from a story? #WorldMentalHealthDay #MentalHealthAwareness
  • “Awareness, acceptance, and kindness. Letโ€™s give our mental health the attention it deserves ๐Ÿ’š๐ŸŒท. #WorldMentalHealthDay #KindnessMatters

October 11 – National Curves Day

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Newsletter Ideas: First of all, if you’re curvy or have a curvy lady (or non-lady) in your life you want to highlight, shout out (with permission, of course)! This day is all about showing how beautiful big girls are. Talk about your curvy characters, or your favorite curvy characters written by other authors. Do you find you relate more to midsize or plus size characters? How has inclusivity, positivity/neutrality, or just straight up representation helped you on your journey toward body acceptance? If you’re curvy, how does your size impact the way you describe or develop characters? Invite readers to share their favorite curvy characters of all time. This would be a good day to post some character art, if you’ve got a curvy character, or a bangin’ selfie!

Social Media Captions:

  • Embracing every curve today ๐Ÿ“š๐Ÿ’•. How are you celebrating body acceptance? #NationalCurvesDay #BodyPositivity
  • This one is for the big girls! You are beautiful, sexy, and worthy ๐ŸŒŸ๐Ÿ’•. Who’s your favorite mid/plus size celebrity? #NationalCurvesDay #BodyPositivity
  • You know what they say about more cushion … happy National Curves Day! Who’s your favorite mid/plus size character? ๐Ÿ“š๐Ÿ’š. #NationalCurvesDay #BodyPositive

October 14 – National I Love You Day

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Newsletter Ideas: Share your stories of sweet, funny, or cringy “I love yous” from your life. And of course share pics of the ones you love, be they human or animal (you know how I feel about pet pics). Highlight the swooniest/funniest/most cringy “I love yous” from literature – your books or your classic favs! I mean, even Mr. Darcy epicly failed his first try. How do your characters say I love you, either verbally or in other ways? What are your or your characters’ love languages? How have the “I love yous” you’ve experienced in your life shaped the ones you write about? What is the role of those three little words in your books? How soon is too soon – start a debate in the comments. What are your favorite non-romantic “I love yous?” Ask your audience to share theirs.

Social Media Captions:

  • Love is the ultimate muse ๐Ÿ–‹๐Ÿ’–. How has love inspired your favorite tales? #NationalILoveYouDay #LiteraryLove
  • From timeless romances to fleeting passions, love shapes our tales ๐Ÿ“–โฃ๏ธ. What’s your favorite love story of all time? #NationalILoveYouDay #LoveStories
  • A little โ€˜I Love Youโ€™ can make a big difference. Have you ever gotten an unforgettable I Love You? ๐Ÿฅฐ๐Ÿ’ฌ #NationalILoveYouDay #SayILoveYou

October 14 – Sherlock Holmes Weekend

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Newsletter Ideas: Talk about your favorite literary detectives, whether that’s Holmes or someone else! Which is your favorite Sherlock Holmes story? What are your favorite elements of a mystery, and how do you use them in your writing? Who would you kill to see Sherlock Holmes solve a mystery with? What’s your favorite mystery series or novel, and what is it about it that makes you love it so much? Engage your readers by giving them a little mystery to solve set in the world of your books, either your most recent release or your most popular. It could be as simple as a series of webpages for them to click through, or a few Instagram posts. Rec your favorite mysteries and ask your readers to do the same!

Social Media Captions:

  • Time to put on our detective hats and delve into some mysteries! What’s your favorite mystery novel of all time? ๐Ÿ•ต๏ธโ€โ™‚๏ธ๐Ÿ”#SherlockHolmesWeekend #SolveTheMystery
  • Who do you think played Sherlock Holmes best? Peter Cushing is lesser known, but he’s my all-time favorite! ๐Ÿ•ต๏ธโ€โ™€๏ธ๐Ÿ“š#SherlockHolmesWeekend #DetectiveTales
  • What makes a compelling mystery? Let’s uncover the secrets of crafting one this #SherlockHolmesWeekend ๐Ÿ•ต๏ธโ€โ™€๏ธโœ๏ธ#WritingTips #DetectiveStories

October 15 – National Grouch Day

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Newsletter Ideas: First and foremost, of course post your best grumpy cat pictures. We all know our pets make a stank face from time to time. You can also discuss your favorite characters who are just known for always having a bug up their butt. Who’s your favorite grouchy character to write, and how do you get inspiration for their constant grumpiness? Do you consider yourself a grouchy person or a positive person? Is there any pet peeve of yours that immediately puts you in a bad mood? Ask your readers to share theirs, too. What are your tips for infusing humor into grouchy characters to make them lovable instead of insufferable – or do you love yourself a good insufferable grouch?

Social Media Captions:

  • Letโ€™s celebrate the grumps, the irritable, and the downright grouchy characters in our stories. Who’s your favorite grouch? ๐Ÿ˜’โœ๏ธ #NationalGrouchDay #WritingCommunity
  • Writing about my favorite grouch today and loving every minute of it! How would you cheer him up? ๐Ÿ˜ ๐Ÿ“– #NationalGrouchDay #AuthorLife
  • Did you wake up on the wrong side of the bed today? Embrace itโ€”itโ€™s #NationalGrouchDay! ๐Ÿ˜ ๐ŸŽ‰ #BeAGrouch

October 16 – Dictionary Day

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Newsletter Ideas: Have fun with it! Share your favorite definitions, silliest phrases, or longest words. Do your characters have any favorite words, or a word they overuse perhaps? Are your characters strict adherents to the dictionary or do they play fast and loose with the definitions of words? Are there any you or your characters get mixed up or pronounce incorrectly? What is the one word you just can’t spell without spellcheck no matter how hard you try? Any tips on how to remember the spellings of tricky words? Common words people get wrong and their actual definition? Any pet peeves (be nice)? You could creative interactive puzzles, word finders, etc. for your readers to stare at. Share a time when you found that exact right word and it felt so satisfying. What’s your favorite uncommon word? What’s the most esoteric word you ever used in a published work? Ask your readers to share the same stuff!

Social Media Captions:

  • “Exploring the power and precision of words on this #DictionaryDay! Are you more of a dictionary or a thesaurus user? ๐Ÿค”๐Ÿ“š #WordWisdom
  • Uncovering the hidden gems of the English language this #DictionaryDay! ๐Ÿค“๐Ÿ“– What’s your favorite weird word? #VocabularyBuilding #WordAdventure
  • What’s the longest word you can spell? Expanding my word-horizon this #DictionaryDay! ๐Ÿ“˜๐Ÿ’ก #WordEnthusiast #LearnEveryDay

October 17 – Black Poetry Day

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Newsletter Ideas: First and foremost, talk about the life and works of your favorite Black poets; share your favorite poem written by a Black author, or a poem that really speaks to you as a Black person. Hymn to a Hurricane by Rachel Eliza Griffiths is one of my favorite poems by any author. If you don’t have a favorite, do some research and share your findings with your audience. If you are a Black poet (or a Black author in general) share the work, or a quote from the work, that you’re most proud of! Today is an ideal day to share quotes or delve into the meaning of a piece you love. Poetry is all about theme and style. What are some of your favorite hallmarks?

Social Media Captions:

  • Exploring the powerful words and vivid imagery of Black poets. Which quote is your favorite? ๐Ÿ“–โค๏ธ #BlackPoetryDay #PoetryLover
  • Delving into the profound themes of love, struggle, and identity in Black poetry. Who’s your favorite Black poet? ๐Ÿ–‹๏ธ๐ŸŒŸ #BlackPoetryDay #LiteraryExcellence
  • Happy #BlackPoetryDay! Here’s a verse I always come back to. What’s yours? ๐Ÿ“–๐Ÿ’ฌ #PoetryMagic #CulturalHeritage

October 17 – World Trauma Day

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Newsletter Ideas: It’s probably better not to go into detail, but if you are someone who suffers from trauma and you’re comfortable, you could share your struggle. How does trauma inform the way you write, the kinds of characters you develop, and you becomes your heroes and your villains? Highlight your traumatized characters and talk about how they cope or heal from their trauma, and how that journey is a reflection of your real life. What’s your favorite book or series about healing from trauma? Ask readers about theirs, too. Have you ever learned a coping mechanism from a book character? Have you ever overcome or healed from some of your trauma through reading or writing a similar story? I always say writing is free therapy. Is there a particular author whose trauma journey inspired you, or whose depiction of trauma in their works helped you in some way? Spread awareness, offer resources, and encourage discussion.

Social Media Captions:

  • In a lot of ways, writing is free therapy – it’s been a big help on my journey of healing and coping with trauma. How has writing or reading helped you? โœ๏ธโค๏ธ #WorldTraumaDay #NarrativeHealing
  • Empowering through words, offering solace and understanding to those affected by trauma. ๐Ÿ–‹๏ธ๐Ÿค Which of my characters’ journeys has resonated with you? #WorldTraumaDay #EmpathyThroughWords
  • You are not alone. Reflecting on the significance of empathy, understanding, and kindness in addressing trauma. ๐Ÿ’–๐ŸŒ #WorldTraumaDay #EmpathyAndKindness

October 20 – National Day on Writing

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Newsletter Ideas: Today is our day! Explore your writing journey, share your biggest writing tips, share some raw work-in-progress words from an upcoming book, share what writing means to you, share your process, share something silly or cringey from your first novel – the possibilities are endless! How have you improved your craft since you began? Who inspired you to become a writer? How do you develop your stories from the seed of a plot to a gorgeous book-plant (idk, weird analogy). What’s your favorite or least favorite thing about your writing style? Ask readers for their opinions and favs, too. Share your favorite quotes on writing, quotes that have inspired you or your style, or quotes you’re most proud of from your own work. Suggest workshops, books on writing, courses, and anything under the sun that you feel gave you an edge over other authors.

Social Media Captions:

  • Sharing a glimpse into my creative process and the journey of writing. Do you enjoy simple and direct writing or flowery prose? ๐Ÿ“˜๐Ÿค” #NationalDayonWriting #CreativeProcess
  • Celebrating the boundless worlds created by words and the joy of bringing them to life! โœ๏ธ๐ŸŒŸ What’s the longest thing you’ve ever written? #NationalDayonWriting #JoyOfWriting
  • What author’s style inspires you the most? Today I’m recognizing the impact of every word, every story, every piece of writing! ๐Ÿ“œ๐ŸŒŸ #NationalDayonWriting #InspireWithWords

October 22 – International Stuttering Awareness

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Newsletter Ideas: If you have or once had a stutter, discuss what that was like for you and how it informed your relationship with the written word. How do you feel about the representation of characters who stutter in literature? Do you wish there were more, or do you wish they were portrayed in a different way? As an author, how would you write a stutter – write it out or tell readers to imagine it? Who is your favorite character with a speech disability? Encourage readers to share their own experiences. If you have characters who stutter, highlight them today and show them some love! Share insights or resources to spread awareness and understanding of stutters.

Social Media Captions:

  • Have you ever read a book with a character who stutters? Today I’m reflecting on the portrayal of stuttering in books and its impact on understanding and empathy. โœ๏ธโค๏ธ #StutteringAwareness #InclusiveWriting
  • Who’s your favorite character with a speech disability? Mine is “El Tarta” from Pan’s Labyrinth. ๐Ÿ“š๐Ÿ’ฌ #InternationalStutteringAwarenessDay #RepresentationMatters
  • Happy International Stuttering Awareness Day! I’ve just got my own unique rhythm. Not my fault y’all can’t keep up. ๐Ÿ’โ€โ™€๏ธ๐Ÿ’ฌ #InternationalStutteringAwarenessDay #Stutterer

October 25 – National Fine Art Appreciation Day

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Newsletter Ideas: Today is a perfect time to share character art, especially if it’s in the style of an oil painting – or … marble statue? Share your absolute favorite works and artists, or share pics from your favorite visits to fine art museums. Start a debate about modern art vs classical. Talk about your characters who are artists or sculptors – or maybe you’re one yourself! Share a piece you’ve made. Share a piece your character has made! Highlight your favorite historical fiction novels. Do you consider them fine art? Highlight your favorite book covers, be they modern or classical, and encourage your readers to do the same. If you could commission a giant oil painting of any scene in your books, which scene would you choose? What style would you want it to be painted in?

Social Media Captions:

  • Inspired by the colors and forms of fine art to paint stories that resonate. What’s the most striking piece of art you’ve ever seen? โœ๏ธ๐ŸŽจ #FineArtAppreciation #ArtInspiredStories
  • Have you ever seen a famous artwork in person? Here’s a pic from my latest visit to [the museum]. ๐Ÿ“š๐Ÿ–ผ๏ธ #NationalFineArtAppreciationDay #ArtInBooks
  • Ever looked at Geefs’ Le gรฉnie du mal for a little too long? Yeah, we’ve all been there. ๐ŸŽจ๐Ÿค” #FineArtAppreciationDay #ArtLovers

October 27 – National Black Cat Day

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Newsletter Ideas: First of all, this should go without saying, but if you have a black cat, share pics of them! I have two, myself, as you all probably know. Name your favorite black cat characters/familiars, or name your favorite character who owns a black cat. How do you choose to portray black cats – as portents or as cuddly lovebugs? Ask your readers to talk about their favorite black cats in media and/or their favorite books that feature black cats. Share funny or spooky stories about your own experiences with black cats. If you have a black cat character or a character who owns one, highlight them! Share some character art! Share an excerpt where they interact with their familiar in a funny or cute way. Consider sharing resources on helping black cats get adopted – black animals in general struggle to get adopted, believe it or not, both because of myths surrounding them and because, in this age of social media, they don’t photograph as well as other pets.

Social Media Captions:

  • Sharing our favorite purr-fect companion today! What’s your favorite [black cat name] scene? ๐Ÿ–ค๐Ÿพ #NationalBlackCatDay #CatLoversUnite
  • Have you ever owned a black cat? Promoting love, adoption, and the dispelling of superstitions surrounding our feline friends on #NationalBlackCatDay! ๐Ÿฑโค๏ธ #AdoptBlackCats
  • “Who would win in a fight: Edgar Allan Poe’s Pluto, or Salem from Sabrina the Teenage Witch? ๐Ÿฑ๐Ÿ“š #BlackCatDay #LiteraryCats

October 28 – National Immigrants Day

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Newsletter Ideas: First of all, if you’re an immigrant, talk about it! Share as much of your journey as you feel comfortable with. You can also talk about your characters who are immigrants, whether they’re expats themselves or have family history in another place. Talk about your favorite books or poems written by authors who have immigrated, or books featuring immigrant characters, or books about immigrating in general. Ask your readers to do the same. How does your character enrich their new surroundings? What communities do they belong to, and how does that shape their identity and culture? Highlight inspiring figures, quotes, etc.

Social Media Captions:

  • Sharing inspirations and reflections drawn from the powerful narratives of immigrants! Would you ever move to another country? ๐Ÿ“šโœจ #ImmigrantsDay #WritingCommunity
  • Where were you born? Today I’m reflecting on the strength and determination of immigrants in pursuit of better lives! ๐Ÿ’ช๐ŸŒ #NationalImmigrantsDay #Resilience
  • If you could choose anywhere in the world, where would you live? Here’s to the immigrants who have shaped and enriched our society with their unique cultures and experiences! ๐ŸŒโค๏ธ #NationalImmigrantsDay #CelebratingDiversity

October 29 – Visit a Cemetery Day

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Newsletter Ideas: Though this holiday is originally one of remembrance, you could also make it as spooky and lighthearted as you feel like. Share a pic of your favorite cemetery, or maybe the grave of a family member you want to honor today. Are you scared of graveyards are do you think they’re nice, peaceful places? Do you have any significant cemetery scenes in your stories? Share a quote or some character art related to it. How do you explore the theme of mortality and remembrance in your stories? Have you ever visited a really cool/unique/creepy grave? Do you get character name ideas from headstones? Do you clean headstones while doing public service? Were you ever that goth kid who took selfies on someone’s grave? Any cool facts about cemeteries? A spooky experience you had? Ask your readers to share, too!

Social Media Captions:

  • Have you ever gotten a name idea from a headstone? Exploring the stories and historical insights a cemetery visit can reveal. ๐Ÿ•Š๏ธ๐Ÿ“š #VisitACemeteryDay #HistoryInSilence
  • Do you find cemeteries peaceful, or are they spooky? Today I’m exploring history, embracing silence, and paying respects to ancestors and loved ones. ๐Ÿชฆ๐ŸŒฟ #VisitACemeteryDay #HonoringAncestors
  • What’s the weirdest thing you’ve ever done in a graveyard? Today, I’m enjoying a nice picnic with my partner, because dead people mind their own business! ๐Ÿชฆโค๏ธ #VisitACemeteryDay #SpookySeason

October 31 – Halloween

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Newsletter Ideas: First of all, post pics of your Halloween costumes, duh! Whether it’s this year’s or your favorite of all time, show off your badass, sexy, or silly outfits. What would your characters wear on Halloween? Now’s a good time for a little “Halloween episode,” in the form of a discussion, short scene, or some character art. Is Halloween a spooky, supernatural time for you, or are you more into superheroes and princesses? Highlight any Halloween scenes or themes in your book. Promote your “spooky,” horror, dark, or Gothic books this month. I’ve seen countless people asking for spooky books with fall vibes. Are you on Team Halloween or Team Christmas? Do you have any creepy ghost stories to share? Any cool haunted houses you’ve been to? Pics of your yard decorations? Sources of inspiration for the horrifying or creepy scenes in your books? Ask readers what they think your characters would dress up as. Ask readers if they’re dressing up as a character FROM your books. Or you could post a picture of you dressing up as one of your characters! Halloween is a day for costumes and creativity, so whether that’s a cheap dress and cat ears or gory SFX makeup, go wild.

Social Media Captions:

  • Happy Halloween! Which of my characters should I dress up as tonight? ๐Ÿง›โ€โ™‚๏ธ๐Ÿ“š #Halloween #CharacterCostumes
  • Got any good ghost stories? Tonight, I’m embracing the chill in the air, the rustle of leaves, and the whispers of spirits from times long past. ๐Ÿ•ธ๏ธ๐ŸŒ™ #Halloween #GhostlyWhispers
  • What’s your favorite scary movie? Is it just me or is Ghostface kind of hot? ๐Ÿ‘ป๐Ÿ“š #Halloween #SpookyStories

September 2023

Monthly Observances

Classical Music Month

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Newsletter Ideas: Share personal memories or experiences that have to do with classical music or a specific piece or composer! Is there a specific piece that inspired a story, or a playlist you listened to that really shaped the narrative of whatever you were writing? In fact, now’s a perfect time to share your favorite classical album, opera, or writing playlist. Classical music and literature have been historically tied together – any favorite stories? Do you play a classical instrument? Encourage your readers to share their experiences with classical music, and their favorite pieces.

Social Media Captions:

  • From Beethoven’s emotional symphonies to Mozart’s lively compositions, this #ClassicalMusicMonth, I’m immersing myself in the world of timeless melodies. ๐ŸŽต๐ŸŽป๐ŸŽน #TimelessTunes #OrchestralOdyssey
  • Classical music is more than just notes on paper. It’s the heartbeats of generations gone by, telling their stories, hopes, and dreams. Celebrating #ClassicalMusicMonth with gratitude. ๐ŸŽต๐ŸŽบ๐ŸŽผ #OrchestralElegance #SymphonicSaga
  • Every note, every crescendo, tells a story. Celebrating the timeless beauty of classical music this month. What’s your go-to classical piece? ๐ŸŽผ๐ŸŽถ #ClassicalJourney #SymphonicStories

Intergeneration Month

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Newsletter Ideas: Do you have a friend from another generation? Now’s the time to introduce them! You should also talk about the intergenerational bonds in your stories – whether its your characters’ family or friends. How do the different generations mingle and interact in your stories? Are you inspired by a writer or someone of another generation? Highlight projects that were worked on by people from different generations. If you write age gap romance, this could be a pretty cheeky holiday to celebrate. Do you have any family stories or valuable wisdom to share from people not in your generation?

Social Media Captions:

  • Grateful for the wisdom of the older generation and the zeal of the younger. Celebrating the union of both this month! ๐ŸŒŸ๐Ÿค #GenerationsUnite #BridgeTheGap
  • Ever sat down with someone from a different generation and shared stories? The perspectives gained are priceless. Try it this month! ๐Ÿ•ฐ๏ธ๐Ÿ’ฌ #IntergenerationMonth #GenerationsUnite
  • Diverse ages, diverse stories, one community. Here’s to celebrating every generation this month! ๐ŸŒ๐Ÿ’– #IntergenerationMonth #Storytelling

National Sewing Month

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Newsletter Ideas: As always, share significant personal experiences with sewing. Do you have a family quilt, or do you just know how to mend holes? Or have you never made a stitch in your life? Talk about any of your characters who can sew, from ladies’ maids to chic fashion designers. Does sewing play a part in one of your stories? Does one of your characters’ grandmothers sew? Any sewing projects that remind you of your story, or handmade crafts by fans to show off?

Social Media Captions:

  • This month, I challenge you to mend something rather than discard it. Experience the joy and sustainability of sewing. โ™ป๏ธ๐Ÿงท #NationalSewingMonth #SustainableFashion
  • Shoutout to all the sewists out there, creating, mending, and designing. This month’s for you! ๐ŸŽˆโœ‚๏ธ #NationalSewingMonth #SewistsUnite
  • From mending a tear to crafting a masterpiece, sewing is an art form that’s close to my heart. Who else loves the hum of a sewing machine? ๐Ÿชก๐Ÿงก #SewingLove #NationalSewingMonth

National Recovery Month

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Newsletter Ideas: If you’re comfortable, you could share personal stories with recovery. This holiday focuses mainly on substance abuse, but you could interpret it many different ways, including abuse, mental health, and trauma. Discuss the recovery your characters have gone through? Have any of your books dealt with this topic before, and if so, how did you go about it? Did you write one of your books during the road to your own recovery, and if so, how did it factor into your healing journey? Did your personal journey inspire a subplot or character? Recommend some books you love that focus on this theme, or recommend books that helped you heal during the dark times.

Social Media Captions:

  • Behind every recovery story is a community of supportersโ€”friends, family, therapists, and even strangers. This #NationalRecoveryMonth, let’s thank those who light the way and remind us that we’re not alone. ๐Ÿ’ก๐Ÿค #GratitudeInRecovery
  • Writing has always been my refuge. It’s where I confront, heal, and grow. This #NationalRecoveryMonth, I’m sharing a few lines from my works that touch upon recovery. Hope it offers a moment of reflection for you. ๐Ÿ’œ๐Ÿ–‹๏ธ #AuthorReflections #RecoveryInWords
  • In recognition of #NationalRecoveryMonth, let’s break the stigma around seeking help. Everyone deserves support, understanding, and a chance to rebuild. Remember, recovery is a process, not a destination. ๐Ÿ’œ๐ŸŒŸ

Daily Observances & Holidays

September 1 – National Little Black Dress Day

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Newsetter Ideas: First of all, if you have your own favorite LBD, share a picture of you wearing it! Are there any famous LBDs from books or movies that you find absolutely iconic? Share some fan art or an excerpt of your character wearing a LBD. How has this concept influenced plotlines and character fashions? Was it symbolic or does your character just like the classic look? Any others dresses or fashions that inspired scenes or took on a symbolic meaning in your stories?

Social Media Captions:

  • Every character has a statement piece. For [Character Name], it was the #LittleBlackDress. A symbol of [Symbolism]. Dive into her story in [Your Book Title]. ๐Ÿ“–๐Ÿ–ค #NationalLittleBlackDressDay #FashionInFiction
  • Dressed in my favorite LBD and feeling like I can conquer the world! How do you style your #LittleBlackDress? ๐ŸŒŸ๐Ÿ–ค #NationalLittleBlackDressDay #DressToImpress
  • From boardrooms to dance floors, my #LittleBlackDress has seen it all. Here’s a throwback to my favorite LBD moment. Share yours! ๐Ÿ’ƒ๐Ÿ–ค #NationalLittleBlackDressDay #MemoriesInFashion

September 2 – Pierce Your Ears Day

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Newsletter Ideas: This is a fun holiday where you can share your favorite ear piercing stories (or horror stories), your favorite owned earrings, your favorite iconic earrings, etc. Any historical or cultural significance behind your favs? What styles do your characters go for, or do your characters prefer clip ons and/or bare ears? Do you have a favorite jewelry artist, or do you make jewelry/earrings yourself as a hobby? Encourage your readers to share their own stories and opinions.

Social Media Captions:

  • As an author, I love giving my characters signature adornments. This #PierceYourEarsDay, let’s discuss some memorable earrings in literature! ๐Ÿ“–๐Ÿ’ #FashionInFiction
  • From tiny studs to statement hoops, my earring game has evolved. Celebrating all styles this #PierceYourEarsDay! Show off your favorite pair! ๐Ÿ’โœจ #EarringEvolution
  • A pair of earrings can transform a look and mood. Here’s my favorite pair lighting up my day! How do you accessorize with yours? ๐Ÿ’๐ŸŒŸ #NationalPierceYourEarsDay #EarringEnthusiast

September 4 – Labor Day

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Newsletter Ideas: It’s Labor Day! A holiday to celebrate working class people taking a break from the grind. Share with your readers how you’re taking a break today. Not everyone who should have a break can have a break today, so thank your service workers! Give your PAs and designers the day off! Share which book you’re reading to enjoy your time off. Reflect on the labor that goes into writing, formatting, self-editing, and marketing. Share your favorite authors or figures who fought for laborers’ rights or have the essence of hard work in their stories. Talk about your characters who are working class? Do you have a love interest who’s always on that grindset, or someone who has to work a lot to feed their family? Ask your readers what they’re doing to celebrate their day off, if they have one.

Social Media Captions:

  • This #LaborDay, I’m reflecting on the immense work that goes into each chapter, each character, each plot twist. A toast to all authors & their tireless efforts! ๐Ÿ–‹๏ธ๐Ÿพ #WritersWork
  • Here’s to the dedication and resilience of every worker! Every job, every role, every hand that contributes is a pillar of our community. Your efforts don’t go unnoticed. Happy #LaborDay! ๐Ÿ› ๏ธ๐Ÿ’ช #HonoringHardWork
  • From the written pages of a book to the blueprints of a skyscraper, labor breathes life into ideas. Cheers to every dreamer and doer this #LaborDay! ๐Ÿ“–๐Ÿ—๏ธ #CelebratingDedication

September 6 – Fight Procrastination Day

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Newsletter Ideas: Share your personal experience with procrastination as an author. What techniques do you use to overcome it? How do you trick yourself into working? Do you have any characters who are famous procrastinators? Maybe share a link or other source that helped you with your procrastination tendencies. What are your goals and how do you plan to keep them?

Social Media Captions:

  • Every blank page was a challenge I once procrastinated. But then, each word became a victory over delay. Here’s to conquering procrastination, one story at a time! โœ๏ธ๐Ÿ”ฅ #FightProcrastinationDay #AuthorChallenges
  • Remember that chapter I said was ‘coming soon’? Well, today’s the day! No more delays. Stay tuned! โœ๏ธ๐Ÿš€ #FightProcrastinationDay #WriterInAction
  • Today, I’m swapping ‘I’ll do it later’ with ‘I’ll do it now’. Join me in taking action and let’s conquer our to-do lists! ๐Ÿš€๐Ÿ“‹ #FightProcrastinationDay #TakeActionNow

September 7 – Buy a Book Day

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Newsletter Ideas: First, of course, offer a promotion or discount to your followers/subscribers. Give them an incentive to buy your book today. Otherwise, share stories about books that you picked up on a whim and changed your life. Or, talk about books you bought on a whim that were really bad. Talk about your favorite bargain book finds. Do any of your characters run a book store, or are any of them collectors of books? Maybe make a graphic or a list of your character’s “latest purchases.” Make a list of your top recommended books, highlighting other indie authors. Discuss how important it is to support indie authors and local bookstores in the digital age. Consider writing some behind-the-scenes for the book you’re promoting. Tell your subscribers to share their stories and favs, too!

Social Media Captions:

  • A special shoutout to every reader who’s picked up my books. Your support fuels my passion. Happy #BuyABookDay! Let’s keep the pages turning. ๐Ÿฅฐ๐Ÿ“˜ #GratefulAuthor
  • Treating myself to a new adventure off the shelf today. What’s your latest book purchase? ๐Ÿ›๏ธ๐Ÿ“š #BuyABookDay #ReadingJoy
  • There’s no better feeling than the soft pages of a much-loved book. Celebrating #BuyABookDay by showing off my favorite discount purchase. #BargainBooks Any recommendations? ๐ŸŽ‰๐Ÿ“š

September 8 – International Literacy Day

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Newsletter Ideas: Reflect on your reading journey. Any funny moments or favorite books from when you were learning to read? What book inspired your lifelong love of reading and writing? Discuss the importance of literacy and reading comprehension – the latter is something a lot of people seem to lack LMAO. Share a list of essential reads in your opinion. Share your favorite starter chapter books, for kids or adults just getting into reading. Highlight your favorite charity. Talk about your characters that struggle with literacy, or characters who are hyper-literate. How did you research for their stories? What books have you read that inspired your writing style or improved your skill? Ask your readers to share the same stuff.

Social Media Captions:

  • A big shoutout to teachers, librarians, and parents who ignite the spark of literacy in young minds. Your efforts inspire authors like me! ๐ŸŒŸ๐Ÿ“š #InternationalLiteracyDay
  • Today is a reminder of the power of words and the privilege of literacy. Let’s advocate for a world where everyone has access to this magical key! ๐Ÿ”‘๐Ÿ“š #InternationalLiteracyDay #ReadersUnite
  • Behind every avid reader is a story of discovering the magic of words. Share with me your first beloved book! ๐Ÿ“˜๐Ÿ’ญ #InternationalLiteracyDay #AuthorMusings

September 8 – Star Trek Day

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Newsletter Ideas: Talk about how Star Trek has inspired you, especially if you write sci-fi! Discuss your favorite things in general about Star Trek. Start a war by asking who your subscribers’ favorite captain is (the correct answer is Picard). Find a funny meme or clip and share it. Do you write fanfiction? It all started with Star Trek! Favorite characters? What about YOUR characters – do they like Star Trek or Star Wars?

Social Media Captions:

  • ‘Infinite Diversity in Infinite Combinations.’ As a writer, this ‘Star Trek’ philosophy is a reminder of the infinite stories waiting to be told. ๐ŸŒŒ๐Ÿ“š #StarTrekDay
  • Live long and prosper, and may your #StarTrekDay be filled with interstellar joy and cosmic adventures! ๐ŸŒ ๐Ÿ––
  • Beam me up, it’s #StarTrekDay! Celebrating the show that taught us to dream bigger, explore further, and embrace our diverse universe. ๐Ÿš€๐ŸŒŒ #InfiniteDiversity

September 9 – Emergency Services Day

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Newsletter Ideas: Today’s the day to highlight and appreciate the emergency service workers in your life and in your stories. Share a personal anecdote or share something from your books. Are your characters EMTs, firefighters, etc.? Show off an excerpt of them saving the day. Do you have a favorite fictional ESW? Do you have any favorite books that are about ESW? Talk about what you do to recognize ESW and ask your readers for their stories in return.

Social Media Captions:

  • Stories of bravery inspire my writing. A salute to those who face danger head-on for our safety. #EmergencyServicesDay ๐Ÿš’๐Ÿ–‹๏ธ
  • To the ones who rush in when everyone else rushes out โ€” Thank you. ๐Ÿš’๐Ÿš‘ #EmergencyServicesDay #EverydayHeroes
  • Every call they respond to, every life they touch, is a story of hope and courage. Paying tribute to them in my next chapter. #EmergencyServicesDay ๐Ÿš‘๐Ÿ“–

September 11 – Libraries Remember Day

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Newsletter Ideas: Talk about the role libraries have played in your life and ask your followers to do the same. If you have any librarian characters, or characters who frequent the library, talk about the importance of that for them. What’s your favorite memory of a library or a librarian who helped you out? Do you donate to any libraries or make use of any of their social programs?

Social Media Captions:

  • From finding inspiration to researching the nuances, libraries have been my greatest allies. Paying tribute on #LibrariesRememberDay. ๐Ÿ“š๐Ÿ”
  • From childhood tales to academic tomes, libraries have always been there. Here’s to our sanctuaries! ๐Ÿ“š๐Ÿ•Š๏ธ #LibrariesRememberDay
  • Each shelf in a library has been a stepping stone in my author journey. Celebrating #LibrariesRememberDay with a trip down memory lane. ๐Ÿ“šโœ๏ธ #AmWriting

September 11 – Grandparents’ Day

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Newsletter Ideas: Today’s the perfect time to talk about the fan-favorite grandparent characters in your book. Of course, you should also talk about your own grandparents, and even share pictures if you have them! What wisdom or lessons have you learned from your grandparents? Any funny family stories? What about your characters? Who are your favorite grandparent characters? Were your grandparents involved in any interesting historical event? How did they meet and fall in love? How do you think your grandparents and great-grandparents influenced your writing or storytelling?

Social Media Captions:

  • To the first storytellers of my life, my grandparents, who sparked my imagination before I even knew I was a writer. #GrandparentsDay ๐Ÿ“–โค๏ธ
  • From old family tales to timeless wisdom, grateful for all the treasures my grandparents have shared. #GrandparentsDay ๐ŸŒŸ๐Ÿ‘ต๐Ÿ‘ด
  • “Grandparents are a delightful blend of laughter, caring deeds, and loving stories. Celebrating them today and always! #GrandparentsDay ๐ŸŒผ๐Ÿ“–

September 12 – Video Games Day

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Newsletter Ideas: What are your favorite video games? If you’re into RPGs, what stories have inspired yours? If you’re a gamer, are you more of a Animal Crossing/Stardew Valley gamer or a Dark Souls/mythic raiding type gamer? Do you have any characters who are gamers, either casual or hardcore – and if so, what are their favorite video games? Do you like game lit, have you tried it, do you want to? If you feel like fussing with RPG Maker, you can make scenes from your stories into either cool screenshots or real-life, downloadable games for your readers to enjoy. Have you ever made your characters in a video game, whether it’s World of Warcraft or The Sims – share a photo! Encourage your followers to talk about their favorite video games, too.

Social Media Captions:

  • Whether diving into a good book or an epic video game, stories are what drive us. Celebrating the narratives that keep us playing and reading! ๐ŸŽฎ๐Ÿ“š #VideoGamesDay #ReadingGamer
  • Plot twist! What if my next novel’s protagonist was a gamer? ๐Ÿค” Drawing inspiration from the virtual world today. ๐ŸŽฎโœ๏ธ #VideoGamesDay #NovelIdeas
  • Remember when saving the game meant rushing to the nearest checkpoint? Reliving those moments today! ๐Ÿ•น๏ธโฑ๏ธ #VideoGamesDay #RetroGaming

September 14 – National School Pictures Day

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Newsletter Ideas: Share your best – or worst – school pictures. You could also share your kids’ school pictures, but definitely be careful with that. Share a story related to the pictures, or simply tell the story of your best/world school picture day. Encourage your readers to share their own experiences. Use school pictures from different years to show how you advanced as a writer/reader at those ages. If your characters were subjected to the torture that is school picture day, what would they wear and how would they act? You could even commission art for this if the mood strikes.

Social Media Captions:

  • Every picture tells a story. Especially the ones with questionable hairstyles and outfits. ๐Ÿ“ธ๐Ÿ˜‚ #NationalSchoolPicturesDay #AuthorThrowback
  • That yearbook quote? Totally ended up as dialogue in my novel. ๐Ÿ“–โœ๏ธ #NationalSchoolPicturesDay #WritingInspiration
  • “Flipping through school pictures and finding the exact year I decided to become a storyteller. ๐Ÿ“ธ๐Ÿ“š #NationalSchoolPicturesDay #WriterJourney

September 15 – Rosh Hashanah

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Newsletter Ideas: If you’re a Jewish author and you feel comfortable talking about it, schedule a post reflecting on renewal, new beginnings, and the new year. Post pictures of festivities and family gatherings, or tell a funny or heartwarming family story that has come from Rosh Hashanah. Has the theme of new beginnings or second chances influenced a scene or plot point in your writing? Recommend a book by your favorite Jewish author and challenge your readers to read more Jewish authors in the upcoming year. Invite your subscribers to share their own family stories or experiences.

Social Media Captions:

  • Revisiting some favorite Jewish authors as I reflect and celebrate. Who’s on your Rosh Hashanah reading list? ๐Ÿ“–๐Ÿ• #RoshHashanah #BookRecommendations
  • Ringing in the new year with hope, sweetness, and reflection. L’shanah tovah to all! ๐ŸŽ๐Ÿฏ #RoshHashanah #NewBeginnings
  • Here’s to new chapters, fresh starts, and the timeless tradition of coming together. Happy Rosh Hashanah! ๐Ÿ“–๐ŸŽ #RoshHashanah #NewBeginnings

September 15 – Hispanic Heritage Month Begins

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Newsletter Ideas: “Rather than starting at the beginning of September, Hispanic Heritage Month takes place over 30 days starting on the 15th โ€“ a nod to the anniversaries of national independence for a number of Latin American countries: Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua all recognize September 15 as the date of their independence, while Mexicoโ€™s independence is celebrated September 16 and Chile celebrates its independence September 18.” This month, discuss Hispanic authors or works that have influenced your writing, characters, etc. Do you have any Hispanic characters? If so, do you speak Spanish, did you have someone consulting, or did you do a lot of research – and if you did, how did you research? Recommend your favorite novels, poems, songs, plays, etc. that were originally published in Spanish. Have you ever been to Spain, Central or South America, or any other Spanish-speaking areas? If you were born in a Spanish-speaking area, tell us about your family and your favorite things from your birth country! You could also speak about any other heritages you belong to and the blend of those cultures. If you were a tourist, where did you go? What are your favorite things about Hispanic culture? You could even highlight a Hispanic indie author this month – with permission! And REMEMBER: “Hispanic” means “Spanish speaking” and is not necessarily the same as “Latino” (though of course there is a huge overlap).

Social Media Captions:

  • From Gabriel Garcรญa Mรกrquez to Julia de Burgos, Hispanic writers have paved the way. Their legacy inspires my pen every day. ๐Ÿ–‹๏ธ๐Ÿ’ซ #HispanicHeritageMonth
  • From art to music to literature, Hispanic contributions have shaped our world. Proud to honor these legacies this month! ๐ŸŽจ๐ŸŽถ #HispanicHeritageMonth #CulturalPride
  • This month, I’m rediscovering the classics and exploring new gems from Hispanic authors. Join me in celebrating their literary brilliance! ๐Ÿ“–โœจ #HispanicHeritageMonth #ReadingList

September 16 – National Dance Day

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Newsletter Ideas: If you’re a dancer, share a story or picture! If you have characters who are dancers, show your readers dancers/choreography that reminds you of them. How did dance shape their journey or backstory? Is there a memorable dance scene in your book, or do you have a favorite iconic dance scene in another book or movie? Encourage your readers to do the same. Get creative with it – make up an interpretive dance based on your story, LMAO. Or find one that resonates with you.

Social Media Captions:

  • “Dance like nobody’s watching and let the world fade away. Today, it’s all about the rhythm and soul. ๐ŸŽถ๐Ÿ•บ #NationalDanceDay #AuthorLife
  • If characters were dancers, which dance form would best describe your favorite character in my books? Let’s groove! ๐Ÿ•บ๐Ÿ“š #NationalDanceDay #AmWriting
  • From the waltz of romance to the tango of thriller, every genre has its dance. What’s your favorite iconic dance scene from a book or movie? ๐Ÿ’ƒ๐Ÿ“š #NationalDanceDay #Booktok

September 18 – National First Love Day

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Newsletter Ideas: If you’re comfortable with it and it’s not too sad or awkward, you could talk about your first love, or share a picture! It doesn’t even have to be a person. Maybe you fell in love with reading or your childhood dog was your first “love.” You could talk about successful first love stories from your family. Talk about iconic “first love” moments or stories from literature or movies and ask readers about their favorites. Dive into the backstory of a character and reveal their first love stories, whether they’re heartwarming, heartbreaking, or hilarious. How did your first love inspire the way you write about romance in your books? What’s your process for writing “first love” plots, if you have any? Do your characters tend to stay with their first sweethearts or do they play the field? Do you have any favorite books where highschool lovers stay together forever, or is that not your cup of tea?

Social Media Captions:

  • First loves in stories โ€“ always poignant, forever unforgettable. Which character’s first love journey touched your heart the most in my books? โค๏ธ๐Ÿ“š #NationalFirstLoveDay #AuthorMusings
  • Remember the first time a book made you fall in love with reading? For me, it was [Book Title]. What’s yours? ๐Ÿ“–โค๏ธ #NationalFirstLoveDay #BookLover
  • They say you never forget your first love. Today, let’s toast to the memories, the emotions, and the stories we’ll always remember. ๐Ÿฅ‚โค๏ธ #NationalFirstLoveDay #WalkDownMemoryLane

September 18 – Read An Ebook Day

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Newsletter Ideas: Ask your readers if they prefer paperback or ebook – although you might start a war. Are they a fan of carrying lots of books with them on one device, or can they just not let the smell of a book go? What’s your favorite way to read ebooks, phone, tablet, e-reader? Give them a glimpse into the process of formatting, marketing, or uploading an ebook. Give your readers a special discount or limited-time offer on ebooks, or give away a few copies in exchange for interaction. Share your favorite ebooks and favorite ebook covers, or maybe share some silly ones (don’t be mean!). Have you ever tried interactive books or visual novels? Do you like them? If so, what are your favorites? Do you have any characters who are into ebooks or write them – or do your characters tend to go for hard copies?

Social Media Captions:

  • [Enticing quote or tagline from your book]
  • EBooks: For when you need your literary fix on the go. Dive into your digital collection with [Your Book Title]! ๐Ÿš€๐Ÿ“š #ReadAnEbookDay #Booktok
  • Flipping digital pages today! There’s something special about carrying an entire library in your pocket. ๐Ÿ“ฑ๐Ÿ“š #ReadAnEbookDay #DigitalReading
  • Swiping through stories and savoring every digital word. How are you celebrating #ReadAnEbookDay? ๐Ÿ“ฑโœจ

September 21 – Mabon

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Newsletter Ideas: Mabon is a harvest festival and the Autumn equinox! Talk about what you’re doing to celebrate the equinox or to gear up for the coming Halloween and winter holiday season. The harvest can be metaphorical, too – do you feel like you’re reaping what you sowed earlier this year? You could also talk about the themes of dark and light, good and evil, and other opposing forces in your books. Do your characters do anything special for harvest season or the equinox? Are there any books, movies, etc. that you love that take place around this time of year? Share personal stories of autumn and pictures of your pumpkin spice lattes or scarves or flannels or whatever it is that gets you excited about Autumn, and ask your readers to do the same!

Social Media Captions:

  • As the wheel turns and Mabon approaches, I find balance in my stories and the worlds I create. How do you celebrate this season in your writing? ๐Ÿ‚๐Ÿ“– #Mabon #AuthorJourney
  • From golden leaves to crisp air, the magic of Mabon surrounds us. Wishing everyone a blessed autumn equinox! ๐Ÿ๐ŸŒ” #MabonCelebration
  • “Bidding farewell to long summer days and embracing the cozy embrace of autumn. Happy Mabon to all! ๐Ÿ‚๐ŸŒ” #Mabon #AutumnEquinox

September 22 – Native American Day

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Newsletter Ideas: Share books or tales written by your favorite Native American authors, as well as movies, podcasts, and anything else that inspires you! Talk about your favorite indigenous characters. If you have any of your own, share how you researched to make them feel authentic. If you’re Native American yourself and you feel comfortable, share some photos, a story, or some facts about your culture! You could also post a land acknowledgement (there’s a template for this in the Canva templates but there’s plenty of ways to make it your own). Encourage your readers to check out Native American tales, whether it’s written or oral. Talk about a charity or cause you support. Highlight a Native American author – with permission!

Social Media Captions:

  • Highlighting my favorite Native American authors and their impactful stories on this special day. Who are some of your favorites? ๐Ÿ“–โœ๏ธ #NativeAmericanDay #AuthorSpotlight
  • From the arts to the sciences, Native American contributions have shaped our world in countless ways. Today, we honor and celebrate them. #NativeAmericanDay #HeritageAndHonor
  • Recognizing the profound contributions and rich heritage of Native Americans today. Their history, traditions, and resilience deserve to be recognized. #NativeAmericanDay #RespectAndHonor

September 22 – Chainmail Day

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Newsletter Ideas: Talk about your favorite characters who don chainmail and rush into battle, whether from your books or someone else’s. If you’re a historical reenactor, blacksmith, or some other type of nerd, show off some pictures of you in chainmail or armor! Show off your favorite suits of armor or iconic armor/chainmail moments from books or movies (like Frodo’s mithril shirt). Post an excerpt about armor or chainmail from one of your books. Ask your readers to share their experiences, too!

Social Media Captions:

  • Dressing up my characters in chainmail and diving deep into their armored adventures. Every link tells a story. ๐Ÿ“šโœจ #ChainmailDay #MedievalMagic
  • Whether it’s in movies, books, or renaissance fairs, chainmail continues to captivate. Celebrating its legacy today! โš”๏ธ๐Ÿ“– #ChainmailDay #MedievalMagic
  • Chainmail: A blend of art and armor. Today, we celebrate its intricate beauty and historical significance. ๐Ÿ–คโ›“ #ChainmailDay #Craftsmanship

September 23 – Celebrate Bisexuality Day

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Newsletter Ideas: If you’re bisexual and you feel comfortable talking about it, post a story, pic, or graphic! Talk about your bisexual characters and why representation is important to you. Consider highlighting a bisexual author, or many, with their permission. Share your favorite books with positive bisexual representation and ask your readers to share theirs.

Social Media Captions:

  • Highlighting some of my favorite bisexual characters and the authors who brought them to life. Every shade of love deserves its spotlight. ๐Ÿ“š๐Ÿ’œ #BisexualityDay #BooksForAll
  • Wearing my bisexuality with pride today and cherishing the journey of understanding and acceptance. ๐Ÿ’™๐Ÿ’œโค๏ธ #BisexualityDay #LoveIsLove
  • To all the bisexual characters who’ve touched our hearts and made us think: thank you. Today, we celebrate you. ๐ŸŒˆ๐Ÿ“– #BisexualityDay #LoveIsFluid

September 24 – National Punctuation Day

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Newsletter Ideas: This is a fun, lighthearted day. Talk about your favorite piece of punctuation (or maybe the one you overuse…); show off the funniest punctuation mistakes you’ve found while editing. Post memes about misused punctuation and the alarming sentences that can occur. Share tips and tricks on how to effectively use punctuation, or if you’ve got a pet peeve you see all the time. Start a war about the Oxford comma (for engagement, of course – the Oxford comma is actually non-negotiable).

Social Media Captions:

  • Punctuation is the unsung hero of clarity in our writings. Here’s to every comma, period, and exclamation mark! ๐Ÿ“š๐Ÿ–Š #NationalPunctuationDay #WritingEssentials
  • Just a writer, standing in front of a sentence, trying to decide if that comma is necessary. ๐Ÿค” #NationalPunctuationDay #AmWriting
  • Lost in a world of em dashes, ellipses, and Oxford commas today. Celebrating #NationalPunctuationDay with a well-placed semicolon. ๐Ÿ˜‰โœ๏ธ

September 25 – Binge Day

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Newsletter Ideas: Share a list of your top books or series that you couldn’t put down/stop watching. Talk about books that have successfully been translated into series, or books you feel were not successfully translated. Talk about how you keep readers hooked and flipping pages. Put together a promo or giveaway for your most unputdownable series. Tell your readers which series to start with if they want a true binge-reading experience. How does binge-reading affect you as an indie author? If you have a Vella story, suggest that they binge read some episodes.

Social Media Captions:

  • What’s your record for binge-reading? I once lost a whole weekend to a captivating trilogy! ๐Ÿ“š๐Ÿ’• #BingeDay #AuthorConfessions
  • Nothing like the rush of writing a chapter that I know will keep readers hooked for just one more chapter… or five. ๐Ÿ˜… #BingeDay #WritersLife
  • I’ve got my cozy socks, my favorite treat, and a whole lot of episodes to catch up on. Binge mode: Activated! ๐Ÿ•๐Ÿ“บ #BingeDay

September 24-25 – Yom Kippur

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Newsletter Ideas: Yom Kippur is the holiest day in the Jewish calendar. Wish your Jewish readers/subs an easy fast and a meaningful holiday! Explore characters you love or have written who have sought forgiveness or redemption (but keep it tasteful; this is a religious holiday). Once again, suggest Jewish authors or books revolving around Jewish characters that you’ve loved. Highlight a Jewish author, with their permission. As a Jew, if you’re comfortable, share your reflections on the importance of redemption and forgiveness. Consider talking also about the importance of representation of Jews in literature. What’s your favorite book/series/etc. starring Jewish characters? What’s a favorite book that touches on the theme of atonement? Recommend books and ask your readers to do the same!

Social Media Captions:

  • Writing offers a canvas for exploring forgiveness and atonement. Today, I reflect on the stories that have moved and inspired me. ๐Ÿ•Š๏ธ๐Ÿ“š #YomKippur #AmWriting
  • May this Day of Atonement bring clarity, peace, and a renewed sense of purpose to all who observe. ๐ŸŒ™๐Ÿ•Š๏ธ #YomKippur #Reflection
  • To everyone fasting and reflecting today, I’m sending warm wishes for a meaningful Yom Kippur. ๐Ÿ™๐ŸŒŸ #YomKippur #PeaceAndRenewal

September 28 – World Maritime Day

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Newsletter Ideas: Talk about your favorite books or series that take place on ships or on the water. Talk about any of your sailor/Marine/etc. characters, their opinions on their profession, and how they got into it. Have any mermaid characters? This is a perfect holiday to highlight them! Talk about iconic maritime adventures and how they may have inspired you. Share pics of a memorable ferry ride, beach vaca, or cruise you took. What are your favorite myths, legends, and folklore associated with the sea? Have a favorite ship wreck, ghost ship, or disaster story (don’t judge me)? Recommend your favorite maritime novels or book boyfriends and ask your readers to do the same.

Social Media Captions:

  • The mysteries of the deep have always been a well of inspiration. From harrowing adventures to tales of mythical creatures, the sea offers endless stories. ๐ŸŒŠ๐Ÿ“– #WorldMaritimeDay #AuthorLife
  • “Lost at sea in the pages of my current read. There’s no adventure like a maritime one! โ›ต๏ธ๐Ÿ“˜ #WorldMaritimeDay #BookLover
  • Waves, whispers, and wonders of the deep blue. Celebrating the majesty and mystery of our oceans today! ๐ŸŒŠโ›ต๏ธ #WorldMaritimeDay #EmbraceTheOcean

September 30 – National Ghost Hunting Day

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Newsletter Ideas: What’s your favorite historical, supposedly haunted site, and what’s the story behind the haunting? Have you ever seen a ghost? Do you have a ghostly picture to share? What about your characters? Do your characters believe in ghosts? Do you have any ghost characters? If your cast of characters were a ghost hunting gang, what would their roles be and why? Would they be scaredy cats or brave? This might be a cute AU (alternate universe) to commission art for. Do you like ghost hunting shows, and if so, what’s your favorite? What’s your favorite fictional ghost story and why? Delve into the themes ghosts symbolize in literature and pick some of your favorite iconic ghouls. What’s your favorite haunted setting from a book or movie? Recommend books that kept you up at night and explain what was so scary about them for you. Ask your readers their stories and opinions!

Social Media Captions:

  • As an author, exploring haunted places isn’t just about the ghosts, but the stories they leave behind. โœ๏ธ๐Ÿ‘ป #NationalGhostHuntingDay #AuthorAdventures
  • From ancient castles to deserted lighthouses, the world is full of haunted tales waiting to be penned. ๐ŸŒŒ๐Ÿ“š #NationalGhostHuntingDay #Storyteller
  • Respect the past, explore the mystery, and always carry a flashlight! Ready for some ghostly encounters. ๐Ÿฐ๐Ÿ”ฆ๐Ÿ‘ป #NationalGhostHuntingDay #HauntedHunts

๐Ÿ†• Engagement Questions Randomizer

People love answering questions about things that create nostalgia, warm fuzzies, or a strong opinion that’s fun to argue about. You don’t want to do this in every email, or it will seem gimmicky, but try one out from time to time โ€” and don’t forget to specifically ask them to “Hit Reply and let me know!” or something like that. 

Your engagement question is below. If you don’t like it, refresh the page to see a new one.


If you could travel back in time, what period would you travel to and why?

August 2023

There are a lot of good ones this month that I didn’t include here, so I encourage you to look up your own!

Monthly Observances

Black Business Month

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Newsletter Ideas: Share and highlight your favorite Black businesses and Black entrepreneurs who inspire you. Encourage your readers to buy from Black businesses! Highlight Black indie author or author services (with permission). If you’re Black, talk about your experiences being a small/indie business owner and author. And of course, talk about characters you love or have written who are Black entrepreneurs!

Social Media Captions:

  • Let’s celebrate and uplift Black entrepreneurs this month. They’re not just business ownersโ€”they’re dreamers, innovators, and community builders. Support them, champion them. #BlackBusinessMonth ๐Ÿ’ผ๐Ÿ™Œ๐Ÿพ #SupportBlackBusinesses
  • This #BlackBusinessMonth, take a moment to discover and support the Black-owned businesses in your community. Their success is our success. ๐Ÿ’ผ๐Ÿ–ค #SupportBlackBusinesses #BuyBlack
  • Black businesses add richness to our communities. This #BlackBusinessMonth, let’s show them our support and appreciation. Remember, every dollar you spend is a vote for the world you want to live in. ๐Ÿ’ผ๐Ÿ–ค #SupportBlackBusinesses

National Language Month

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Newsletter Ideas: Share with your subscribers languages you know, have learned or are learning, ones you want to learn, etc. Highlight the different language editions of your books! Talk about your characters who speak different languages and how language has made an impact on your writing, narratives, characters, and your understanding of the world. Share your favorite non-English or translated-to-English book, movie, etc., and ask your readers for their recs!

Social Media Captions:

  • Language is more than just wordsโ€”it’s an expression of identity and culture. Celebrating #NationalLanguageMonth by learning and understanding the diverse languages around us.๐ŸŒ๐Ÿ—ฃ๏ธ #LanguageDiversity
  • Words can carry history and culture within them. Let’s celebrate #NationalLanguageMonth by embracing the beauty and richness of all languages.๐ŸŒ๐Ÿ—ฃ๏ธ#LanguageDiversity
  • To write, to speak, to communicate in different languages is to touch lives. This #NationalLanguageMonth, let’s celebrate the unifying power of languages.๐ŸŒ๐Ÿ—ฃ๏ธ #LanguageDiversity #WriterLife

Family Fun Month

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Newsletter Ideas: Family is at the heart of a lot of our stories. Share your favorite family activities both real and in writing. Share favorite scenes or books that involve family fun and encourage your readers to do the same. Send/post pictures of family vacations or activities and ask your readers to participate! Highlight your favorite literary families and their wacky adventures.

Social Media Captions:

  • Nothing beats the laughter, love, and connection we find in family. This #FamilyFunMonth, let’s cherish those we call family, whether by blood or bond. ๐Ÿกโค๏ธ #FamilyFirst
  • This #FamilyFunMonth, I’m reminiscing about the family adventures that inspired scenes in my books. Who’s up for a family game night? ๐ŸŽฒโค๏ธ #FamilyMoments
  • It’s #FamilyFunMonth! Let’s create memories with those who make our houses homes and our stories worth telling. Who in your family inspires you?๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ๐Ÿ’ซ

Daily Observances & Holidays

August 1 – Lughnasadh

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Newsetter Ideas: Lughnasadh is a harvest festival, but it doesn’t have to be literal. You can take time to celebrate the “first harvest” and fruits of your labors: as an author, you could talk about your writing process and the satisfaction you feel when you finish a piece of work. It’s also a festival about victory over the powers of blight, so you could talk about those themes in your work. You can also talk about your favorite harvest rituals, celebrations, or late summer memories. Favorite recipes and activities are good here. Have a familial connection, Gaelic descent? Any characters who are involved with Gaelic festivals, Irish characters, etc.

Social Media Captions:

  • Happy #Lughnasadh! Just as the first harvest brings joy, finishing a chapter does the same for me. Here’s to reaping the rewards of our hard work! ๐ŸŒพ๐Ÿ“š
  • Just as Lughnasadh celebrates the first fruits of harvest, today I’m celebrating the seeds of ideas that have grown into full-fledged stories. #Lughnasadh ๐ŸŒฝ๐Ÿ“–
  • Harvesting the fruits of your labor can be as simple as closing a book with a satisfied smile. Happy #Lughnasadh to all my readers and fellow authors! ๐ŸŒพ๐Ÿ“š

August 1 – National Girlfriend Day

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Newsletter Ideas: This holiday is about female friends, not girlfriend-girlfriends. Talk about your best girl friend, maybe share pictures! Reflect on the importance of female friendships in your life and how they’ve shaped your writing and characters. Share experiences and encourage your readers to celebrate the women in their lives. Talk about your favorite best friend characters, or the favorite you’ve written. What character in literature would you want to be your BFF? Highlight the importance of companionship between women.

Social Media Captions:

  • On #NationalGirlfriendDay, I’m reminded how lucky I am to have a circle of strong women who inspire me daily. They are the heroines of my story. ๐Ÿ‘ญ๐Ÿ’• #WomenInspiration #StrongWomen
  • Celebrating the power of female friendships this #NationalGirlfriendDay! Here’s to the women who uplift, inspire, and help us weave compelling narratives. ๐Ÿ“š๐Ÿ‘ญ #WomenInLiterature #FriendshipGoals
  • Who needs a muse when you have girlfriends? Cheers to the ones who inspire us every day. Happy #NationalGirlfriendDay! ๐Ÿ‘ฏโ€โ™€๏ธ๐Ÿฅ‚ #FriendshipGoals #WritingCommunity

August 4 – Assistance Dog Day

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Newsletter Ideas: First of all, if you have an assistance dog, obviously share a picture of them! And share their job, if you’re comfortable. Everyone likes a dog with a job. You could also highlight an assistance dog training center or related charity. Post fun facts about assistance dogs, because education goes a long way! Do any of your characters have an assistance dog, emotional support animal, PTSD dog, etc., or do you have any characters you think would benefit from one? Who is your favorite working/hero dog in literature or media?

Social Media Captions:

  • Today, we honor the incredible bond between assistance dogs and their handlers. Here’s to our furry companions who guide us, protect us, and love us unconditionally. ๐Ÿ•โ€๐Ÿฆบ๐Ÿ’– #AssistanceDogDay #UnsungHeroes
  • These special dogs are more than just good boys and girls; they are lifelines, champions, best friends. Here’s to celebrating their strength and spirit! ๐Ÿพ๐Ÿ† #AssistanceDogDay #FurryHeroes
  • A moment of ‘paws’ this #AssistanceDogDay to appreciate my dog, who guides me in the darkness and stands by me in the light. ๐Ÿพโœจ #GuidingLight #UnsungHeroes

August 6 – National Sisters Day

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Newsletter Ideas: Reflect on the role and theme of sisterhood or sisterly bonds in your writing. You could also share memories or your sister or friends you consider sisters, how they’ve influenced your writing and characters, etc. Maybe share a picture of you doing something fun with your sister, or a childhood photo. Talk about your great sister characters and the special bond they have with their siblings. Share funny or heartfelt stories about your sister, and ask your readers to do the same.

Social Media Captions:

  • Celebrating #NationalSistersDay with a shoutout to the sister characters in my books! Their strength, love, and resilience inspire me every day. ๐Ÿ‘ญ๐Ÿ“š #LiterarySisters
  • Every character carries a bit of reality. This #NationalSistersDay, I’m celebrating the sisterhood that inspires the strong bonds in my writing. ๐Ÿ‘ฏโ€โ™€๏ธ๐Ÿ“ #InspiredBySisterhood
  • From shared secrets to shared books, my sister and I have a bond that no plot twist can shake. Here’s to the siblings who shape our stories. #NationalSistersDay ๐Ÿ’•๐Ÿ“– #SistersInStories

August 8 – International Cat Day

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Newsletter Ideas: Obviously, show your cat(s) – pet pics are always engaging and must be shared. But also consider talking about your favorite cat characters, either from literature or ones you’ve written. You could ask your readers for cat pics in return. You could also make a fun little post about what your characters would look like as cats.

Social Media Captions:

  • From magical familiars to curious companions, cats add a special charm to any story. Happy #InternationalCatDay to all the feline characters out there! ๐Ÿ“–๐Ÿฑ #CatCharacters
  • They walk across our keyboards, they steal our pens, but we wouldn’t have it any other way. Here’s to the cats who make writing an adventure! #InternationalCatDay ๐Ÿฑ๐Ÿ’ป #WritingWithCats
  • Every day is #InternationalCatDay when you’re owned by a cat. To the real bosses of the house, we salute you! ๐Ÿฑโ€๐Ÿ‘“๐Ÿ‘‘ #FelineOverlords

August 9 – National Book Lovers Day

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Newsletter Ideas: Talk about your journey as a book lover – when did it start, and what book started it all? Share your thoughts about the importance or reading and how it’s shaped you as an author. Also, of course share your current reading list, favorite books, favorite genre, how many you’ve read this year, your goal, fav cover (yours or someone else’s), etc. Consider a sale or a giveaway! Talk about your bookish characters and how you incorporated book lovers’ experiences into their story. What genres do they read? What would they look like if they were a book cover? Their favorite books? You could also summarize your book or your favorite books in emojis. Start a debate: paperback or e-reader? Ask your audience their favorite books and bookish experiences ๐Ÿ™‚

Social Media Captions:

  • For every world I’ve visited, for every friend I’ve made, for every journey I’ve taken โ€“ thank you, books. Happy #NationalBookLoversDay! ๐Ÿ“šโค๏ธ #BooksAreMagic
  • Celebrating #NationalBookLoversDay by showing some love to the book that started it all for me. Share the book that ignited your love for reading! ๐Ÿ“š๐Ÿ’– #FavouriteBook
  • Books are the quietest and most constant of friends. They are the most accessible and wisest of counselors, and the most patient of teachers. Celebrating #NationalBookLoversDay with a tribute to all the books that have made me who I am. ๐Ÿ“š๐Ÿ’– #BookLove

August 10 – Vlogging Day

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Newsletter Ideas: Share your experiences vlogging and how it’s been part of your journey as an author. Are you comfortable in front of the camera or shy? Highlight upcoming vlogs or favorite moments from past vlogs. If you have no experience, try a day of vlogging! You could do something special and cool or your daily routine. Vlog about something you’re passionate about, be it a topic, idea, or person. Talk about your favorite vloggers, or any of your characters who vlog. You could also do a fun exercise exploring what your characters’ vlogs would look like if they did have one.

Social Media Captions:

  • Vlogging has opened up a new world of connection for me. Happy to celebrate #VloggingDay by sharing some of my favorite vlog moments. Which one has been your favorite? ๐Ÿ“นโœจ #VloggingJourney
  • ๐ŸŽฅ Lights, camera, vlog! Celebrating the art of sharing, storytelling, and connecting through vlogs this #VloggingDay. Stay tuned for a new vlog coming your way soon! ๐ŸŽฌ #AuthorVlogger
  • This #VloggingDay, I’m taking a moment to appreciate the wonderful world of author vlogging. It’s an incredible way to share, connect, and inspire. Looking forward to more exciting videos from my favorites! #Authortok

August 11 – National Son and Daughter Day

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Newsletter Ideas: As always, reflect on themes of family, love, and the special bond between parents and children. Share your favorite scenes with children or children characters, or scenes where your characters get to be dynamic sons and daughters. If you’re comfortable, consider showing your son or daughter, but of course don’t post an identifying information about them. Maybe a picture of you with your parents when you were little. What’s your favorite thing about having kids? Ask your readers about their kids in a non-creepy way.

Social Media Captions:

  • Cherishing the joy of parenthood today on #NationalSonAndDaughterDay. It’s these personal moments that often find their way into the pages of my books.๐Ÿ‘จโ€๐Ÿ‘งโ€๐Ÿ‘ฆ๐Ÿ“š #FamilyInspiration
  • The bond between a parent and child is a story in itself – full of love, lessons, and precious moments. Celebrating #NationalSonAndDaughterDay with a heart full of gratitude for these beautiful relationships.๐Ÿ’ž๐Ÿ“š #AuthorLife
  • To the stories that make us laugh, cry, and appreciate the bond we share with our sons, daughters, mothers, and fathers. Celebrating #NationalSonAndDaughterDay with a heart full of love!๐Ÿ’ž๐Ÿ‘จโ€๐Ÿ‘งโ€๐Ÿ‘ฆ #FamilyFirst

August 13 – International Lefthanders Day

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Newsletter Ideas: If you’re left-handed, talk about it! Your experiences, challenges, and fun facts. Do you have special notebooks or do you let them smudge? Talk about characters in your books who are left-handed and how it adds to their personalities, or share your favorite left-handed characters from literature. Talk about famous left-handed historical figures or authors and ask readers about theirs. Pick a character and randomly announce they’re left-handed!

Social Media Captions:

  • Celebrating the uniqueness of being a leftie today! Fun fact: Did you know that left-handers are more likely to be geniuses? Einstein was a leftie!๐ŸŽ‰๐Ÿคš #InternationalLeftHandersDay #LeftieFacts
  • Did you know some of the greatest authors in history were lefties? From Lewis Carroll to Mark Twain, left-handers sure do know how to tell a story!๐Ÿ“š๐Ÿ–‹๏ธ #InternationalLeftHandersDay #LeftieAuthors
  • Here’s a shout out to all my left-handed characters who add a unique twist to their stories! Do you have a favorite left-handed character in my books? โœ๏ธ๐Ÿ“– #InternationalLeftHandersDay #WritingLife

August 14 – Love Your Bookshop Day (AUS)

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Newsletter Ideas: I realized too late this is just an Australian thing, so enjoy this Australia! Share your favorite local bookshops, recommend and ask for recommendations. Talk about how these places influenced your love for literature. Share personal stories. Challenge your readers to buy from indie bookshops today. Do any of your characters run a bookshop? Do they have a favorite place?

Social Media Captions:

  • My journey as an author began in the aisles of my local bookshop. It’s not just a store, but a treasure trove of stories waiting to be discovered.๐Ÿ’ซ๐Ÿ“š #LoveYourBookshopDay #AuthorLife
  • There’s nothing like the feeling of finding a new favorite author tucked away on the shelves of a cozy bookshop. What’s your best bookshop discovery?๐Ÿ•ต๏ธโ€โ™‚๏ธ๐Ÿ“š #LoveYourBookshopDay #BookLovers
  • In love with the smell of new books and old memories at my favorite local bookshop. There’s no place I’d rather be!๐Ÿ“š๐Ÿ’™ #LoveYourBookshopDay #SupportLocalBookshops

August 16 – National Independent Worker Day

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Newsletter Ideas: Of course, talk about your experiences being an indie author! Any challenges, triumphs, motivations, and lessons you’ve learned. Discuss how people can support the independent workers in their communities. Encourage them to buy from indie authors and use indie author services. Talk about your favorite indie authors or businesses and ask readers theirs. Collab with another indie, and not necessarily other authors! Show or talk about a day in your life/work schedule. And take the day off!

Social Media Captions:

  • Today, let’s celebrate the hustle, the grind, and the triumphs of independent workers everywhere. Your passion inspires us all!๐Ÿ’–๐Ÿ’ซ #NationalIndependentWorkerDay #HustleAndGrind
  • Independence means writing my own story, in work and in life. Happy #NationalIndependentWorkerDay to all my fellow self-starters! ๐Ÿ“๐Ÿ’ก
  • The road of an independent worker isn’t always easy, but it sure is rewarding. Here’s to us, the dreamers and doers!๐Ÿฅ‚๐ŸŒŸ #NationalIndependentWorkerDay #DreamBigWorkHard

August 18 – National Couples Day

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Newsletter Ideas: Reflect on couples in your work, whether it’s romantic relationships, partnerships, or other connections. Share your thoughts or process when writing relationships and give insights into how you develop your characters’ dynamics. Talk about your favorite couples in literature or in your books. Share a cute scene and ask readers to share their favorites, too. Share character are. Tease an upcoming couple. Share a picture of you and your real life partner – a couples picture with tropes for your real life relationship is big on IG right now. Romance writers could run a sale or promo.

Social Media Captions:

  • Every story is a love story in its own way. In life and in literature, relationships make the world go round. Celebrating #NationalCouplesDay with a nod to all my characters who found love in the storylines. โค๏ธ๐Ÿ“–
  • Here’s to all the fictional couples that made us believe in the magic of love! Who are your favorites? ๐Ÿ’‘๐Ÿ“š #NationalCouplesDay #BookishLove
  • On #NationalCouplesDay, I’m reminded of the power of partnership. Whether it’s my characters or my readers, it’s all about connection. ๐Ÿค๐Ÿ’–

August 19 – National Aviation Day

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Newsletter Ideas: Do you have any pilot characters, or characters who fly a lot? Do you have a favorite aviator or plane/airport story (of yours or someone else’s)? Do you fly, or do you have a fear of flying? What was the best/worst flight you ever took?

Social Media Captions:

  • Writing gives us the freedom to fly without leaving our desks. This #NationalAviationDay, let’s take flight in our imaginations! ๐Ÿ›ซ๐Ÿ“–
  • Books are like planes, they take you to new places, introduce you to new people, and broaden your horizons. Fly high with a good book this #NationalAviationDay. ๐Ÿ“–๐ŸŒ
  • Here’s to those who inspire us to reach for the skies! Happy #NationalAviationDay! ๐Ÿ›ฉ๏ธ๐ŸŽˆ

August 22 – Folklore Day

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Newsletter Ideas: Share your favorite mythologies or folklore and talk about how they’ve inspired your stories. Share some cool behind-the-scenes connections or myths. Share your favorite folk legends, tall tales, etc. Talk about family folklore, for either you or your characters. Local folklore is also bound to be a goldmine – let your readers learn something about the place you live, and ask them to share in return.

Social Media Captions:

  • Drawing from the well of folklore, I bring you stories rooted in the wisdom of our ancestors. Let’s celebrate this #FolkloreDay together. ๐ŸŒ™๐Ÿ“– #WriterLife
  • “Immersed in a world of myths and legends, I find endless inspiration. Wishing you all a fascinating #FolkloreDay! ๐Ÿงšโ€โ™€๏ธโœจ #WritingInspiration
  • The language of folklore is universal, transcending time and space. Honoring the power of shared narratives this #FolkloreDay. ๐Ÿฐ๐ŸŒŸ #CultureAndCreativity

August 24 – Pluto Demoted Day

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Newsletter Ideas: Share your thoughts or memories about Pluto’s demotion from planet to dwarf planet. Start a debate – how many planets are there REALLY? Where were you when Pluto was demoted? Any astronomer characters? What would their opinion be? You could also connect this to the god Pluto/Hades, if he features in any of your stories. Basically just a fun, silly day.

Social Media Captions:

  • Pluto might have been demoted, but it’s still a star in my book! ๐Ÿ’ซ Who else has a soft spot for our favorite dwarf planet? #PlutoDemotedDay #StellarLove
  • Pluto’s demotion: a reminder to always stay humble, no matter your size or location! ๐Ÿ˜„ #PlutoDemotedDay #HumilityInSpace
  • Change is the only constant in the universe – the God of the Underworld would understand that … wouldn’t he? Today, we remember when Pluto went from planet to dwarf planet. ๐Ÿช #PlutoDemotedDay #CosmicChanges

August 25 – Kiss and Make Up Day

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Newsletter Ideas: This day is about what it sounds like – forgiving, kissing, and making up. Talk about forgiveness and reconciliation in your stories. Talk about characters who have had to “kiss and make up” – your favorite third act breakup; characters of yours who need to kiss and make up (whether they have or not). Start a debate about third act breakups – do you like them? Tell stories about times you forgave, or times you chose violence instead of kissing and making up. Apologize to someone you’re fighting with and encourage readers to do the same. Share a scene you love (whether you wrote it or not) that involves apologies.

Social Media Captions:

  • For #KissAndMakeUpDay, a reminder from [Your Character]: A genuine apology is the first step towards making things right. ๐Ÿ•Š๏ธ #BookQuotes #PeacefulResolutions
  • Even in fiction, ‘Kiss and Make Up’ sometimes is the best solution! ๐Ÿ’‹ Here’s to understanding, forgiveness, and second chances. #KissAndMakeUpDay #PeaceAndLove
  • In the spirit of #KissAndMakeUpDay, here’s a throwback to one of my favorite reconciliations in [Title]. May we always find ways to mend fences. ๐Ÿ’– #ThrowbackThursday

August 26 – National Dog Day

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Newsletter Ideas: First of all, obviously share pet pics and encourage your readers to do the same. Also talk about your favorite canine characters, whether you wrote them or not. How do dogs play a role in your stories? Start a debate about killing the dog in stories. Share a cute scene involving a dog. Imagine what you would look like as a dog (what breed you’d be etc.), or what kind of dogs your characters would be. Ask readers what they think!

Social Media Captions:

  • Every dog has its day, and today is it! Happy #NationalDogDay to all the dogs who have ever left paw prints on our hearts and pages. ๐Ÿพ๐Ÿ“–
  • Wishing a very happy #NationalDogDay to all the good boys and girls out there, both in real life and in the world of literature! Here’s [Dog Character] from my book, [Title]. ๐Ÿถ
  • They say a dog is a man’s best friend, and in my books, that’s often the case! Here’s to #NationalDogDay and our favorite four-legged characters! ๐Ÿ“š๐Ÿ•

August 26 – Women’s Equality Day

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Newsletter Ideas: You could make this all personal or all about books. Talk about women who inspire you or have inspired your journey as an author. Share your favorite female author. Talk about the theme of equality and girl power in your stories. How have your characters broken barriers and stood up for themselves? Share a girl power scene you wrote, or your favorite girl power scene in a book. Who is your favorite female character of all time, and why do you love her? Who is the best/most interesting/most relatable/most complex female character you’ve written?

Social Media Captions:

  • To all the women who’ve shattered glass ceilings in the real world, and to my characters who do the same in my stories โ€” this #WomensEqualityDay is for you. ๐Ÿ’•๐Ÿ’ซ #WomenPower #Inspiration
  • On #WomensEqualityDay, let’s celebrate by reading about strong women, writing about strong women, and being strong women. ๐Ÿ’ƒ๐Ÿ“– #Feminism #ReadMoreWomen
  • This #WomensEqualityDay, Iโ€™m celebrating the strong, resilient women characters who grace the pages of [Title]. Their journey towards equality mirrors our own. ๐Ÿ“–๐Ÿ’ž #EqualityForAll #WritersLife

August 27 – International Lottery Day

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Newsletter Ideas: How do the ideas of chance, lucky, and unexpected twists of fate appear in your stories? Any significant plot devices? Share what you would do if you won 5 million dollars and ask readers to do the same. What would your characters do? Do you like to gamble, or do your characters? What kind of games do they play, or are they more likely to gamble with their lives? What are your lucky numbers, or your characters’ lucky numbers? Buy a lottery ticket and post a picture!

Social Media Captions:

  • Every page turned is a lottery ticket, every chapter a potential jackpot of emotions and revelations. Happy #InternationalLotteryDay, readers! ๐ŸŽ‰๐Ÿ“– #ReadingIsWinning #BookLover
  • This #InternationalLotteryDay, remember that the biggest lottery is life itself, and we’re all in it to win it. ๐ŸŒ๐Ÿ† #LifeIsALottery #InItToWinIt
  • In life and in [Title], the lottery of chance plays a huge role. Here’s to the thrill of the unexpected on #InternationalLotteryDay! ๐ŸŽฒ๐Ÿ€ #Chance #LuckInLiterature

August 30 – Frankenstein Day

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Newsletter Ideas: Discuss the impact of Mary Shelley’s “Frankenstein,” the first sci-fi novel. Did it influence your writing at all? Do your stories share any of its themes? Talk about a creation of yours that took on a life of its own. Share your favorite Frankenstein quote or Mary Shelley quote in general. Share your favorite sci-fi, horror, or suspense novel.

Social Media Captions:

  • On #FrankensteinDay, let’s appreciate the monster within all of us and the humanity within every monster, as I’ve tried to depict in [Title]. ๐Ÿ’š๐Ÿ“– #MonsterWithin #LiteraryReflections
  • Here’s to #FrankensteinDay! May we all create responsibly and understand the power of our actions. ๐Ÿ”ฌ๐Ÿ’ก#PowerOfCreation #ItsAlive
  • Just as Victor Frankenstein brought life to the inanimate, an author brings life to blank pages. Reflecting on this power on #FrankensteinDay with my book babies. ๐Ÿ“–โšก๏ธ #Creation #AuthorLife

August 30 – National Beach Day

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Newsletter Ideas: Share beach pics! Go to the beach! Share your favorite beach reads and your characters’ favorite beach activities. Consider a summer sale or promo. What are your favorite beaches or kinds of beaches? Any beach memories, either yours or a character’s? Favorite beach themed books? Beach scenes? Consider writing, drawing, or otherwise producing a short, non-canon “beach episode,” like in an anime – this is hilarious, fun, and can work for every genre since it’s non-canon. Any characters who love the sea as much as you? Any series/books that heavily feature the beach or waves?

Social Media Captions:

  • This #NationalBeachDay, I’m reflecting on how the timeless beauty of the sea has influenced my writing, particularly in [Title]. Wishing you all beachy vibes! ๐Ÿ–๏ธ๐Ÿ“˜ #SeaInfluence #AuthorReflections
  • This #NationalBeachDay, let’s make waves with some fantastic beach reads. Here are my top picks for books that pair well with sand and surf! ๐ŸŒŠ๐Ÿ“– #BeachBookClub #SaltWaterStories
  • There’s nothing like the rhythm of the ocean waves to inspire a chapter or two. Celebrating #NationalBeachDay by writing in this relaxing locale. ๐ŸŒด๐Ÿ“–โ˜€๏ธ#AmWriting #AuthorLife

Resources

๐Ÿ†• Bonus: List Hygiene Sequence Templates

This bonus set of emails comes from aย List Hygiene live training I did in the fall of 2021.

The emails are currently in PDF form, which I have discovered makes copy-and-pasting a pain in the butt, so I’ll get them transferred over to a Google doc as soon as I have a moment. For now, you can find them here:ย 
https://drive.google.com/drive/folders/1pjj2kYhXYS7YYRB1EY5i8UIhzBMeDMmy

I’ve also slightly changed how I do this sequence: In Email 2, I give subscribers a link to click and ask them to email only if they clicked last time. This will reduce your number of replies from Email 2, since many folks were replying because they never saw Email 1 (or they would have clicked it). Hope that makes sense! When I transfer to a Doc, I’ll add that as well.ย