Monthly Observances

Family History Month

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Newsletter Ideas: During Family History Month, consider discussing your lineage, if you know it, and how it’s influenced your writing. If you don’t know it, has that influenced you at all? Do you think family history is important, or are you more concerned about individuality? Do you have any recent family history that you think would be fun or cool to share? Any cute stories or mysteries far back in your family? Any family legends? Explore the backgrounds and histories of your characters’ families, or lack thereof, and how you feel it adds layers to your writing. If you have genealogy research or a 23andme to show off, feel free, as long as you don’t add any identifying information. Recommend your favorite novels where family history plays a big role.

Social Media Captions:

• Our ancestors have written the prologue, and every story I pen is a continuation of their journey. Which is your favorite?🖋️👥 #FamilyHistoryMonth #LegacyWriting
• Have you ever done a DNA test? Excited to explore more of my family’s journey! 🌳🧭 #FamilyHistoryMonth #AncestralJourney
• Diving deep into the past to uncover the tales of adventure, love, and resilience that define my family. Who’s your favorite family member?🌳💕 #FamilyHistoryMonth #FamilyTales

National Book Month

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Newsletter Ideas: We’ve done this song and dance before – but there will be a writing holiday later, so feel free to look at this holiday as a reader or publisher more than a writer. Share your journey as an author, including any books that got you started on your path. What’s your favorite book of all time? Favorite book quote? Favorite character? Do you like hard copy or e-reader? As an author, do you have insights into the publishing industry? What challenges and obstacles have you overcome? Any behind-the-scenes on publishing or making cool paperbacks/hardcovers? Make an interactive quiz your readers can take to see which of your favorite books, genres, characters, etc. they are. Post pics of your favorite book with highlights or tabs in it. Post a stack of your favorite books. Post a stack of YOUR books! Create a sale and promote it on social media and in your NL.

Social Media Captions:

• Books are windows to countless worlds. Every page turned is a new adventure unfolded. Where are you exploring today? 🌐📚 #NationalBookMonth #BookAdventures
• The smell of books, the turn of pages, and the journey into new worlds… it’s all so magical! Do you like paperback or e-book?✨📚 #NationalBookMonth #BookMagic
• Here’s to the books that made us laugh, cry, and everything in between. Cheers to more literary journeys! What’s your favorite book of all time? 📚❤️ #NationalBookMonth #EmotionalJourney

Blindness Awareness Month

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Newsletter Ideas: If you’re comfortable, share your experiences being visually impaired, or the experiences of a family or friend (with their permission, of course). Recommend books about blind characters or on people with visual impairments, either for educational purposes or simply as representation. Talk about your characters with blindness and the research you did to prepare to write about their lives and how they navigate them. Discuss the importance of accessibility online (how to make your posts and NL accessible for screen readers, etc.) and give tips if you have any. Share advocacy organizations and ways your readers can get involved. Millions of visually impaired people are readers, and they always have been! Share your favorite audiobook, perhaps – you almost certainly have visually impaired readers yourself. If you know a visually impaired author, shout them out – with their permission, of course.

Social Media Captions:

• Accessible literature is a right, not a privilege. Here’s to more accessible books for everyone! Do you like audiobooks? 📚🎧 #BlindnessAwarenessMonth #AccessibleLiterature
• Every voice matters in the tapestry of literature. Celebrating the strength and resilience of visually impaired authors this #BlindnessAwarenessMonth! Who’s your favorite blind author? ✨📚 #DiverseVoices #InclusiveWriting
• The power of communication transcends ALL. Let’s honor and support the voices of the visually impaired community in literature this #BlindnessAwarenessMonth 📚❤️ Can you read braille? #VoicesOfStrength #InclusiveLiterature

Daily Observances & Holidays

October 1 – National Hair Day

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Newsetter Ideas: Share images of slick, cool, silly, or otherwise notable hairstyles you’ve worn before. Old school pictures always hit, especially if they’re from the 80s (because what were we DOING). Talk about your hair journey and what your hair means to you, whether you connect it deeply to your personality or don’t care about it in the slightest. Discuss your characters in the same terms. Have you ever done research into hair routines or textures that are not your own? And how do you determine the hair color and style of your characters? If your popular character had to get a different cut or dye, what would they do? Consider talking about your hair texture and what you do for a routine, including any special tips. If you could have any non-natural color in the world in an instant, which would you turn your hair to? How long has your hair ever gotten, or how short have you ever cut it? What are you and your characters’ favorite hair accessories? Show off your favorite clips, scrunchies, and tiaras. Show off your favorite wigs and give wig-wearing and lace front tips. Show off your freshly pressed, curled, styled, or cut hair.

IMPORTANT: Please remember that hair, especially in Black and Indigenous communities, is a really big deal, and you should never disparage, mock, or otherwise criticize what people (any people) choose to do with their hair, how much of it they choose to cover or not, or whether they wear wigs. Hair is a deeply personal journey and no two journeys are alike. Be mindful of the styles you poke fun at – including baldness! Sometimes, hair is not even a decision people get to make at all.

Social Media Captions:

• Hair is a symbol, an identity, a statement. What hair color should my next FMC/MMC have? 🧑‍🦳📚 #NationalHairDay #WritingCommunity
• Exploring the tales our tresses tell in my writings! If you could choose any of my characters, who would you swap hairdos with? 💇📖 #NationalHairDay #HairNarratives
• Hair is the crown you never take off. Wear it with pride, and celebrate all the beautiful forms it comes in! How would you describe your hair color? 👑💇 #NationalHairDay #CrownOfGlory

October 5 – National Be Nice Day

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Newsletter Ideas: Talk about the importance of kindness in your life and in your stories. Do you have a character who’s particularly known for being a sweetheart? Use this day to appreciate them! Talk about the role of kindness in your character development, whether that’s an abundance of it or lack thereof. Talk about random acts of kindness you’ve received and ask your readers to do the same. Ask them what acts of kindness in literature have stuck with them even after finishing the book, and how they influenced them. Share your favorite “nice” characters, or maybe characters who were not so nice but went through development. And of course, consider doing a random act of kindness yourself! You could even give away a couple free ebooks, stickers, or other merch.

Social Media Captions:

• “Reflecting on the characters who embody the simplicity and beauty of being nice. Who’s your favorite? 📘🤗 #NationalBeNiceDay #CharacterKindness
• It’s the little acts of kindness that make the biggest difference! How are you being nice today? 🌺💫 #NationalBeNiceDay #BeKindAlways
• “Diving into discussions on the role of kindness in our narratives. What’s your favorite ‘be nice’ moment from literature? 📚❤️ #NationalBeNiceDay #BeKind

October 10 – World Mental Health Day

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Newsletter Ideas: If you’re comfortable, consider sharing your own mental health struggles – this may sound very vulnerable, but readers respond to vulnerability, and I guarantee you some of your fans are going through the same things you are. Offer resources or tips that helped you. You can also speak on the state of your characters’ mental health and how it impacts them in your stories, how they take care of their health, etc. And of course, encourage all your readers to take a mental health day!

Social Media Captions:

• Reflecting on the characters who navigate the challenges of mental health. Have you ever related so hard to a character’s struggle? 📖💭 #WorldMentalHealthDay #EndTheStigma
• Exploring the nuances of mental health in literature 📚. Let’s open dialogues and reduce the stigma 💚. Have you ever learned a coping strategy from a story? #WorldMentalHealthDay #MentalHealthAwareness
• “Awareness, acceptance, and kindness. Let’s give our mental health the attention it deserves 💚🌷. #WorldMentalHealthDay #KindnessMatters

October 11 – National Curves Day

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Newsletter Ideas: First of all, if you’re curvy or have a curvy lady (or non-lady) in your life you want to highlight, shout out (with permission, of course)! This day is all about showing how beautiful big girls are. Talk about your curvy characters, or your favorite curvy characters written by other authors. Do you find you relate more to midsize or plus size characters? How has inclusivity, positivity/neutrality, or just straight up representation helped you on your journey toward body acceptance? If you’re curvy, how does your size impact the way you describe or develop characters? Invite readers to share their favorite curvy characters of all time. This would be a good day to post some character art, if you’ve got a curvy character, or a bangin’ selfie!

Social Media Captions:

• Embracing every curve today 📚💕. How are you celebrating body acceptance? #NationalCurvesDay #BodyPositivity
• This one is for the big girls! You are beautiful, sexy, and worthy 🌟💕. Who’s your favorite mid/plus size celebrity? #NationalCurvesDay #BodyPositivity
• You know what they say about more cushion … happy National Curves Day! Who’s your favorite mid/plus size character? 📚💚. #NationalCurvesDay #BodyPositive

October 14 – National I Love You Day

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Newsletter Ideas: Share your stories of sweet, funny, or cringy “I love yous” from your life. And of course share pics of the ones you love, be they human or animal (you know how I feel about pet pics). Highlight the swooniest/funniest/most cringy “I love yous” from literature – your books or your classic favs! I mean, even Mr. Darcy epicly failed his first try. How do your characters say I love you, either verbally or in other ways? What are your or your characters’ love languages? How have the “I love yous” you’ve experienced in your life shaped the ones you write about? What is the role of those three little words in your books? How soon is too soon – start a debate in the comments. What are your favorite non-romantic “I love yous?” Ask your audience to share theirs.

Social Media Captions:

• Love is the ultimate muse 🖋💖. How has love inspired your favorite tales? #NationalILoveYouDay #LiteraryLove
• From timeless romances to fleeting passions, love shapes our tales 📖❣️. What’s your favorite love story of all time? #NationalILoveYouDay #LoveStories
• A little ‘I Love You’ can make a big difference. Have you ever gotten an unforgettable I Love You? 🥰💬 #NationalILoveYouDay #SayILoveYou

October 14 – Sherlock Holmes Weekend

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Newsletter Ideas: Talk about your favorite literary detectives, whether that’s Holmes or someone else! Which is your favorite Sherlock Holmes story? What are your favorite elements of a mystery, and how do you use them in your writing? Who would you kill to see Sherlock Holmes solve a mystery with? What’s your favorite mystery series or novel, and what is it about it that makes you love it so much? Engage your readers by giving them a little mystery to solve set in the world of your books, either your most recent release or your most popular. It could be as simple as a series of webpages for them to click through, or a few Instagram posts. Rec your favorite mysteries and ask your readers to do the same!

Social Media Captions:

• Time to put on our detective hats and delve into some mysteries! What’s your favorite mystery novel of all time? 🕵️‍♂️🔍#SherlockHolmesWeekend #SolveTheMystery
• Who do you think played Sherlock Holmes best? Peter Cushing is lesser known, but he’s my all-time favorite! 🕵️‍♀️📚#SherlockHolmesWeekend #DetectiveTales
• What makes a compelling mystery? Let’s uncover the secrets of crafting one this #SherlockHolmesWeekend 🕵️‍♀️✍️#WritingTips #DetectiveStories

October 15 – National Grouch Day

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Newsletter Ideas: First and foremost, of course post your best grumpy cat pictures. We all know our pets make a stank face from time to time. You can also discuss your favorite characters who are just known for always having a bug up their butt. Who’s your favorite grouchy character to write, and how do you get inspiration for their constant grumpiness? Do you consider yourself a grouchy person or a positive person? Is there any pet peeve of yours that immediately puts you in a bad mood? Ask your readers to share theirs, too. What are your tips for infusing humor into grouchy characters to make them lovable instead of insufferable – or do you love yourself a good insufferable grouch?

Social Media Captions:

• Let’s celebrate the grumps, the irritable, and the downright grouchy characters in our stories. Who’s your favorite grouch? 😒✍️ #NationalGrouchDay #WritingCommunity
• Writing about my favorite grouch today and loving every minute of it! How would you cheer him up? 😠📖 #NationalGrouchDay #AuthorLife
• Did you wake up on the wrong side of the bed today? Embrace it—it’s #NationalGrouchDay! 😠🎉 #BeAGrouch

October 16 – Dictionary Day

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Newsletter Ideas: Have fun with it! Share your favorite definitions, silliest phrases, or longest words. Do your characters have any favorite words, or a word they overuse perhaps? Are your characters strict adherents to the dictionary or do they play fast and loose with the definitions of words? Are there any you or your characters get mixed up or pronounce incorrectly? What is the one word you just can’t spell without spellcheck no matter how hard you try? Any tips on how to remember the spellings of tricky words? Common words people get wrong and their actual definition? Any pet peeves (be nice)? You could creative interactive puzzles, word finders, etc. for your readers to stare at. Share a time when you found that exact right word and it felt so satisfying. What’s your favorite uncommon word? What’s the most esoteric word you ever used in a published work? Ask your readers to share the same stuff!

Social Media Captions:

• “Exploring the power and precision of words on this #DictionaryDay! Are you more of a dictionary or a thesaurus user? 🤔📚 #WordWisdom
• Uncovering the hidden gems of the English language this #DictionaryDay! 🤓📖 What’s your favorite weird word? #VocabularyBuilding #WordAdventure
• What’s the longest word you can spell? Expanding my word-horizon this #DictionaryDay! 📘💡 #WordEnthusiast #LearnEveryDay

October 17 – Black Poetry Day

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Newsletter Ideas: First and foremost, talk about the life and works of your favorite Black poets; share your favorite poem written by a Black author, or a poem that really speaks to you as a Black person. Hymn to a Hurricane by Rachel Eliza Griffiths is one of my favorite poems by any author. If you don’t have a favorite, do some research and share your findings with your audience. If you are a Black poet (or a Black author in general) share the work, or a quote from the work, that you’re most proud of! Today is an ideal day to share quotes or delve into the meaning of a piece you love. Poetry is all about theme and style. What are some of your favorite hallmarks?

Social Media Captions:

• Exploring the powerful words and vivid imagery of Black poets. Which quote is your favorite? 📖❤️ #BlackPoetryDay #PoetryLover
• Delving into the profound themes of love, struggle, and identity in Black poetry. Who’s your favorite Black poet? 🖋️🌟 #BlackPoetryDay #LiteraryExcellence
• Happy #BlackPoetryDay! Here’s a verse I always come back to. What’s yours? 📖💬 #PoetryMagic #CulturalHeritage

October 17 – World Trauma Day

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Newsletter Ideas: It’s probably better not to go into detail, but if you are someone who suffers from trauma and you’re comfortable, you could share your struggle. How does trauma inform the way you write, the kinds of characters you develop, and you becomes your heroes and your villains? Highlight your traumatized characters and talk about how they cope or heal from their trauma, and how that journey is a reflection of your real life. What’s your favorite book or series about healing from trauma? Ask readers about theirs, too. Have you ever learned a coping mechanism from a book character? Have you ever overcome or healed from some of your trauma through reading or writing a similar story? I always say writing is free therapy. Is there a particular author whose trauma journey inspired you, or whose depiction of trauma in their works helped you in some way? Spread awareness, offer resources, and encourage discussion.

Social Media Captions:

• In a lot of ways, writing is free therapy – it’s been a big help on my journey of healing and coping with trauma. How has writing or reading helped you? ✍️❤️ #WorldTraumaDay #NarrativeHealing
• Empowering through words, offering solace and understanding to those affected by trauma. 🖋️🤝 Which of my characters’ journeys has resonated with you? #WorldTraumaDay #EmpathyThroughWords
• You are not alone. Reflecting on the significance of empathy, understanding, and kindness in addressing trauma. 💖🌍 #WorldTraumaDay #EmpathyAndKindness

October 20 – National Day on Writing

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Newsletter Ideas: Today is our day! Explore your writing journey, share your biggest writing tips, share some raw work-in-progress words from an upcoming book, share what writing means to you, share your process, share something silly or cringey from your first novel – the possibilities are endless! How have you improved your craft since you began? Who inspired you to become a writer? How do you develop your stories from the seed of a plot to a gorgeous book-plant (idk, weird analogy). What’s your favorite or least favorite thing about your writing style? Ask readers for their opinions and favs, too. Share your favorite quotes on writing, quotes that have inspired you or your style, or quotes you’re most proud of from your own work. Suggest workshops, books on writing, courses, and anything under the sun that you feel gave you an edge over other authors.

Social Media Captions:

• Sharing a glimpse into my creative process and the journey of writing. Do you enjoy simple and direct writing or flowery prose? 📘🤔 #NationalDayonWriting #CreativeProcess
• Celebrating the boundless worlds created by words and the joy of bringing them to life! ✍️🌟 What’s the longest thing you’ve ever written? #NationalDayonWriting #JoyOfWriting
• What author’s style inspires you the most? Today I’m recognizing the impact of every word, every story, every piece of writing! 📜🌟 #NationalDayonWriting #InspireWithWords

October 22 – International Stuttering Awareness

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Newsletter Ideas: If you have or once had a stutter, discuss what that was like for you and how it informed your relationship with the written word. How do you feel about the representation of characters who stutter in literature? Do you wish there were more, or do you wish they were portrayed in a different way? As an author, how would you write a stutter – write it out or tell readers to imagine it? Who is your favorite character with a speech disability? Encourage readers to share their own experiences. If you have characters who stutter, highlight them today and show them some love! Share insights or resources to spread awareness and understanding of stutters.

Social Media Captions:

• Have you ever read a book with a character who stutters? Today I’m reflecting on the portrayal of stuttering in books and its impact on understanding and empathy. ✍️❤️ #StutteringAwareness #InclusiveWriting
• Who’s your favorite character with a speech disability? Mine is “El Tarta” from Pan’s Labyrinth. 📚💬 #InternationalStutteringAwarenessDay #RepresentationMatters
• Happy International Stuttering Awareness Day! I’ve just got my own unique rhythm. Not my fault y’all can’t keep up. 💁‍♀️💬 #InternationalStutteringAwarenessDay #Stutterer

October 25 – National Fine Art Appreciation Day

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Newsletter Ideas: Today is a perfect time to share character art, especially if it’s in the style of an oil painting – or … marble statue? Share your absolute favorite works and artists, or share pics from your favorite visits to fine art museums. Start a debate about modern art vs classical. Talk about your characters who are artists or sculptors – or maybe you’re one yourself! Share a piece you’ve made. Share a piece your character has made! Highlight your favorite historical fiction novels. Do you consider them fine art? Highlight your favorite book covers, be they modern or classical, and encourage your readers to do the same. If you could commission a giant oil painting of any scene in your books, which scene would you choose? What style would you want it to be painted in?

Social Media Captions:

• Inspired by the colors and forms of fine art to paint stories that resonate. What’s the most striking piece of art you’ve ever seen? ✍️🎨 #FineArtAppreciation #ArtInspiredStories
• Have you ever seen a famous artwork in person? Here’s a pic from my latest visit to [the museum]. 📚🖼️ #NationalFineArtAppreciationDay #ArtInBooks
• Ever looked at Geefs’ Le génie du mal for a little too long? Yeah, we’ve all been there. 🎨🤔 #FineArtAppreciationDay #ArtLovers

October 27 – National Black Cat Day

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Newsletter Ideas: First of all, this should go without saying, but if you have a black cat, share pics of them! I have two, myself, as you all probably know. Name your favorite black cat characters/familiars, or name your favorite character who owns a black cat. How do you choose to portray black cats – as portents or as cuddly lovebugs? Ask your readers to talk about their favorite black cats in media and/or their favorite books that feature black cats. Share funny or spooky stories about your own experiences with black cats. If you have a black cat character or a character who owns one, highlight them! Share some character art! Share an excerpt where they interact with their familiar in a funny or cute way. Consider sharing resources on helping black cats get adopted – black animals in general struggle to get adopted, believe it or not, both because of myths surrounding them and because, in this age of social media, they don’t photograph as well as other pets.

Social Media Captions:

• Sharing our favorite purr-fect companion today! What’s your favorite [black cat name] scene? 🖤🐾 #NationalBlackCatDay #CatLoversUnite
• Have you ever owned a black cat? Promoting love, adoption, and the dispelling of superstitions surrounding our feline friends on #NationalBlackCatDay! 🐱❤️ #AdoptBlackCats
• “Who would win in a fight: Edgar Allan Poe’s Pluto, or Salem from Sabrina the Teenage Witch? 🐱📚 #BlackCatDay #LiteraryCats

October 28 – National Immigrants Day

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Newsletter Ideas: First of all, if you’re an immigrant, talk about it! Share as much of your journey as you feel comfortable with. You can also talk about your characters who are immigrants, whether they’re expats themselves or have family history in another place. Talk about your favorite books or poems written by authors who have immigrated, or books featuring immigrant characters, or books about immigrating in general. Ask your readers to do the same. How does your character enrich their new surroundings? What communities do they belong to, and how does that shape their identity and culture? Highlight inspiring figures, quotes, etc.

Social Media Captions:

• Sharing inspirations and reflections drawn from the powerful narratives of immigrants! Would you ever move to another country? 📚✨ #ImmigrantsDay #WritingCommunity
• Where were you born? Today I’m reflecting on the strength and determination of immigrants in pursuit of better lives! 💪🌏 #NationalImmigrantsDay #Resilience
• If you could choose anywhere in the world, where would you live? Here’s to the immigrants who have shaped and enriched our society with their unique cultures and experiences! 🌐❤️ #NationalImmigrantsDay #CelebratingDiversity

October 29 – Visit a Cemetery Day

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Newsletter Ideas: Though this holiday is originally one of remembrance, you could also make it as spooky and lighthearted as you feel like. Share a pic of your favorite cemetery, or maybe the grave of a family member you want to honor today. Are you scared of graveyards are do you think they’re nice, peaceful places? Do you have any significant cemetery scenes in your stories? Share a quote or some character art related to it. How do you explore the theme of mortality and remembrance in your stories? Have you ever visited a really cool/unique/creepy grave? Do you get character name ideas from headstones? Do you clean headstones while doing public service? Were you ever that goth kid who took selfies on someone’s grave? Any cool facts about cemeteries? A spooky experience you had? Ask your readers to share, too!

Social Media Captions:

• Have you ever gotten a name idea from a headstone? Exploring the stories and historical insights a cemetery visit can reveal. 🕊️📚 #VisitACemeteryDay #HistoryInSilence
• Do you find cemeteries peaceful, or are they spooky? Today I’m exploring history, embracing silence, and paying respects to ancestors and loved ones. 🪦🌿 #VisitACemeteryDay #HonoringAncestors
• What’s the weirdest thing you’ve ever done in a graveyard? Today, I’m enjoying a nice picnic with my partner, because dead people mind their own business! 🪦❤️ #VisitACemeteryDay #SpookySeason

October 31 – Halloween

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Newsletter Ideas: First of all, post pics of your Halloween costumes, duh! Whether it’s this year’s or your favorite of all time, show off your badass, sexy, or silly outfits. What would your characters wear on Halloween? Now’s a good time for a little “Halloween episode,” in the form of a discussion, short scene, or some character art. Is Halloween a spooky, supernatural time for you, or are you more into superheroes and princesses? Highlight any Halloween scenes or themes in your book. Promote your “spooky,” horror, dark, or Gothic books this month. I’ve seen countless people asking for spooky books with fall vibes. Are you on Team Halloween or Team Christmas? Do you have any creepy ghost stories to share? Any cool haunted houses you’ve been to? Pics of your yard decorations? Sources of inspiration for the horrifying or creepy scenes in your books? Ask readers what they think your characters would dress up as. Ask readers if they’re dressing up as a character FROM your books. Or you could post a picture of you dressing up as one of your characters! Halloween is a day for costumes and creativity, so whether that’s a cheap dress and cat ears or gory SFX makeup, go wild.

Social Media Captions:

• Happy Halloween! Which of my characters should I dress up as tonight? 🧛‍♂️📚 #Halloween #CharacterCostumes
• Got any good ghost stories? Tonight, I’m embracing the chill in the air, the rustle of leaves, and the whispers of spirits from times long past. 🕸️🌙 #Halloween #GhostlyWhispers
• What’s your favorite scary movie? Is it just me or is Ghostface kind of hot? 👻📚 #Halloween #SpookyStories

Monthly Observances

Classical Music Month

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Newsletter Ideas: Share personal memories or experiences that have to do with classical music or a specific piece or composer! Is there a specific piece that inspired a story, or a playlist you listened to that really shaped the narrative of whatever you were writing? In fact, now’s a perfect time to share your favorite classical album, opera, or writing playlist. Classical music and literature have been historically tied together – any favorite stories? Do you play a classical instrument? Encourage your readers to share their experiences with classical music, and their favorite pieces.

Social Media Captions:

• From Beethoven’s emotional symphonies to Mozart’s lively compositions, this #ClassicalMusicMonth, I’m immersing myself in the world of timeless melodies. 🎵🎻🎹 #TimelessTunes #OrchestralOdyssey
• Classical music is more than just notes on paper. It’s the heartbeats of generations gone by, telling their stories, hopes, and dreams. Celebrating #ClassicalMusicMonth with gratitude. 🎵🎺🎼 #OrchestralElegance #SymphonicSaga
• Every note, every crescendo, tells a story. Celebrating the timeless beauty of classical music this month. What’s your go-to classical piece? 🎼🎶 #ClassicalJourney #SymphonicStories

Intergeneration Month

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Newsletter Ideas: Do you have a friend from another generation? Now’s the time to introduce them! You should also talk about the intergenerational bonds in your stories – whether its your characters’ family or friends. How do the different generations mingle and interact in your stories? Are you inspired by a writer or someone of another generation? Highlight projects that were worked on by people from different generations. If you write age gap romance, this could be a pretty cheeky holiday to celebrate. Do you have any family stories or valuable wisdom to share from people not in your generation?

Social Media Captions:

• Grateful for the wisdom of the older generation and the zeal of the younger. Celebrating the union of both this month! 🌟🤝 #GenerationsUnite #BridgeTheGap
• Ever sat down with someone from a different generation and shared stories? The perspectives gained are priceless. Try it this month! 🕰️💬 #IntergenerationMonth #GenerationsUnite
• Diverse ages, diverse stories, one community. Here’s to celebrating every generation this month! 🌍💖 #IntergenerationMonth #Storytelling

National Sewing Month

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Newsletter Ideas: As always, share significant personal experiences with sewing. Do you have a family quilt, or do you just know how to mend holes? Or have you never made a stitch in your life? Talk about any of your characters who can sew, from ladies’ maids to chic fashion designers. Does sewing play a part in one of your stories? Does one of your characters’ grandmothers sew? Any sewing projects that remind you of your story, or handmade crafts by fans to show off?

Social Media Captions:

• This month, I challenge you to mend something rather than discard it. Experience the joy and sustainability of sewing. ♻️🧷 #NationalSewingMonth #SustainableFashion
• Shoutout to all the sewists out there, creating, mending, and designing. This month’s for you! 🎈✂️ #NationalSewingMonth #SewistsUnite
• From mending a tear to crafting a masterpiece, sewing is an art form that’s close to my heart. Who else loves the hum of a sewing machine? 🪡🧡 #SewingLove #NationalSewingMonth

National Recovery Month

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Newsletter Ideas: If you’re comfortable, you could share personal stories with recovery. This holiday focuses mainly on substance abuse, but you could interpret it many different ways, including abuse, mental health, and trauma. Discuss the recovery your characters have gone through? Have any of your books dealt with this topic before, and if so, how did you go about it? Did you write one of your books during the road to your own recovery, and if so, how did it factor into your healing journey? Did your personal journey inspire a subplot or character? Recommend some books you love that focus on this theme, or recommend books that helped you heal during the dark times.

Social Media Captions:

• Behind every recovery story is a community of supporters—friends, family, therapists, and even strangers. This #NationalRecoveryMonth, let’s thank those who light the way and remind us that we’re not alone. 💡🤝 #GratitudeInRecovery
• Writing has always been my refuge. It’s where I confront, heal, and grow. This #NationalRecoveryMonth, I’m sharing a few lines from my works that touch upon recovery. Hope it offers a moment of reflection for you. 💜🖋️ #AuthorReflections #RecoveryInWords
• In recognition of #NationalRecoveryMonth, let’s break the stigma around seeking help. Everyone deserves support, understanding, and a chance to rebuild. Remember, recovery is a process, not a destination. 💜🌟

Daily Observances & Holidays

September 1 – National Little Black Dress Day

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Newsetter Ideas: First of all, if you have your own favorite LBD, share a picture of you wearing it! Are there any famous LBDs from books or movies that you find absolutely iconic? Share some fan art or an excerpt of your character wearing a LBD. How has this concept influenced plotlines and character fashions? Was it symbolic or does your character just like the classic look? Any others dresses or fashions that inspired scenes or took on a symbolic meaning in your stories?

Social Media Captions:

• Every character has a statement piece. For [Character Name], it was the #LittleBlackDress. A symbol of [Symbolism]. Dive into her story in [Your Book Title]. 📖🖤 #NationalLittleBlackDressDay #FashionInFiction
• Dressed in my favorite LBD and feeling like I can conquer the world! How do you style your #LittleBlackDress? 🌟🖤 #NationalLittleBlackDressDay #DressToImpress
• From boardrooms to dance floors, my #LittleBlackDress has seen it all. Here’s a throwback to my favorite LBD moment. Share yours! 💃🖤 #NationalLittleBlackDressDay #MemoriesInFashion

September 6 – Fight Procrastination Day

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Newsletter Ideas: Share your personal experience with procrastination as an author. What techniques do you use to overcome it? How do you trick yourself into working? Do you have any characters who are famous procrastinators? Maybe share a link or other source that helped you with your procrastination tendencies. What are your goals and how do you plan to keep them?

Social Media Captions:

• Every blank page was a challenge I once procrastinated. But then, each word became a victory over delay. Here’s to conquering procrastination, one story at a time! ✍️🔥 #FightProcrastinationDay #AuthorChallenges
• Remember that chapter I said was ‘coming soon’? Well, today’s the day! No more delays. Stay tuned! ✍️🚀 #FightProcrastinationDay #WriterInAction
• Today, I’m swapping ‘I’ll do it later’ with ‘I’ll do it now’. Join me in taking action and let’s conquer our to-do lists! 🚀📋 #FightProcrastinationDay #TakeActionNow

September 7 – Buy a Book Day

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Newsletter Ideas: First, of course, offer a promotion or discount to your followers/subscribers. Give them an incentive to buy your book today. Otherwise, share stories about books that you picked up on a whim and changed your life. Or, talk about books you bought on a whim that were really bad. Talk about your favorite bargain book finds. Do any of your characters run a book store, or are any of them collectors of books? Maybe make a graphic or a list of your character’s “latest purchases.” Make a list of your top recommended books, highlighting other indie authors. Discuss how important it is to support indie authors and local bookstores in the digital age. Consider writing some behind-the-scenes for the book you’re promoting. Tell your subscribers to share their stories and favs, too!

Social Media Captions:

• A special shoutout to every reader who’s picked up my books. Your support fuels my passion. Happy #BuyABookDay! Let’s keep the pages turning. 🥰📘 #GratefulAuthor
• Treating myself to a new adventure off the shelf today. What’s your latest book purchase? 🛍️📚 #BuyABookDay #ReadingJoy
• There’s no better feeling than the soft pages of a much-loved book. Celebrating #BuyABookDay by showing off my favorite discount purchase. #BargainBooks Any recommendations? 🎉📚

September 8 – International Literacy Day

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Newsletter Ideas: Reflect on your reading journey. Any funny moments or favorite books from when you were learning to read? What book inspired your lifelong love of reading and writing? Discuss the importance of literacy and reading comprehension – the latter is something a lot of people seem to lack LMAO. Share a list of essential reads in your opinion. Share your favorite starter chapter books, for kids or adults just getting into reading. Highlight your favorite charity. Talk about your characters that struggle with literacy, or characters who are hyper-literate. How did you research for their stories? What books have you read that inspired your writing style or improved your skill? Ask your readers to share the same stuff.

Social Media Captions:

• A big shoutout to teachers, librarians, and parents who ignite the spark of literacy in young minds. Your efforts inspire authors like me! 🌟📚 #InternationalLiteracyDay
• Today is a reminder of the power of words and the privilege of literacy. Let’s advocate for a world where everyone has access to this magical key! 🔑📚 #InternationalLiteracyDay #ReadersUnite
• Behind every avid reader is a story of discovering the magic of words. Share with me your first beloved book! 📘💭 #InternationalLiteracyDay #AuthorMusings

September 8 – Star Trek Day

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Newsletter Ideas: Talk about how Star Trek has inspired you, especially if you write sci-fi! Discuss your favorite things in general about Star Trek. Start a war by asking who your subscribers’ favorite captain is (the correct answer is Picard). Find a funny meme or clip and share it. Do you write fanfiction? It all started with Star Trek! Favorite characters? What about YOUR characters – do they like Star Trek or Star Wars?

Social Media Captions:

• ‘Infinite Diversity in Infinite Combinations.’ As a writer, this ‘Star Trek’ philosophy is a reminder of the infinite stories waiting to be told. 🌌📚 #StarTrekDay
• Live long and prosper, and may your #StarTrekDay be filled with interstellar joy and cosmic adventures! 🌠🖖
• Beam me up, it’s #StarTrekDay! Celebrating the show that taught us to dream bigger, explore further, and embrace our diverse universe. 🚀🌌 #InfiniteDiversity

September 9 – Emergency Services Day

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Newsletter Ideas: Today’s the day to highlight and appreciate the emergency service workers in your life and in your stories. Share a personal anecdote or share something from your books. Are your characters EMTs, firefighters, etc.? Show off an excerpt of them saving the day. Do you have a favorite fictional ESW? Do you have any favorite books that are about ESW? Talk about what you do to recognize ESW and ask your readers for their stories in return.

Social Media Captions:

• Stories of bravery inspire my writing. A salute to those who face danger head-on for our safety. #EmergencyServicesDay 🚒🖋️
• To the ones who rush in when everyone else rushes out — Thank you. 🚒🚑 #EmergencyServicesDay #EverydayHeroes
• Every call they respond to, every life they touch, is a story of hope and courage. Paying tribute to them in my next chapter. #EmergencyServicesDay 🚑📖

September 11 – Libraries Remember Day

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Newsletter Ideas: Talk about the role libraries have played in your life and ask your followers to do the same. If you have any librarian characters, or characters who frequent the library, talk about the importance of that for them. What’s your favorite memory of a library or a librarian who helped you out? Do you donate to any libraries or make use of any of their social programs?

Social Media Captions:

• From finding inspiration to researching the nuances, libraries have been my greatest allies. Paying tribute on #LibrariesRememberDay. 📚🔍
• From childhood tales to academic tomes, libraries have always been there. Here’s to our sanctuaries! 📚🕊️ #LibrariesRememberDay
• Each shelf in a library has been a stepping stone in my author journey. Celebrating #LibrariesRememberDay with a trip down memory lane. 📚✍️ #AmWriting

September 11 – Grandparents’ Day

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Newsletter Ideas: Today’s the perfect time to talk about the fan-favorite grandparent characters in your book. Of course, you should also talk about your own grandparents, and even share pictures if you have them! What wisdom or lessons have you learned from your grandparents? Any funny family stories? What about your characters? Who are your favorite grandparent characters? Were your grandparents involved in any interesting historical event? How did they meet and fall in love? How do you think your grandparents and great-grandparents influenced your writing or storytelling?

Social Media Captions:

• To the first storytellers of my life, my grandparents, who sparked my imagination before I even knew I was a writer. #GrandparentsDay 📖❤️
• From old family tales to timeless wisdom, grateful for all the treasures my grandparents have shared. #GrandparentsDay 🌟👵👴
• “Grandparents are a delightful blend of laughter, caring deeds, and loving stories. Celebrating them today and always! #GrandparentsDay 🌼📖

September 12 – Video Games Day

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Newsletter Ideas: What are your favorite video games? If you’re into RPGs, what stories have inspired yours? If you’re a gamer, are you more of a Animal Crossing/Stardew Valley gamer or a Dark Souls/mythic raiding type gamer? Do you have any characters who are gamers, either casual or hardcore – and if so, what are their favorite video games? Do you like game lit, have you tried it, do you want to? If you feel like fussing with RPG Maker, you can make scenes from your stories into either cool screenshots or real-life, downloadable games for your readers to enjoy. Have you ever made your characters in a video game, whether it’s World of Warcraft or The Sims – share a photo! Encourage your followers to talk about their favorite video games, too.

Social Media Captions:

• Whether diving into a good book or an epic video game, stories are what drive us. Celebrating the narratives that keep us playing and reading! 🎮📚 #VideoGamesDay #ReadingGamer
• Plot twist! What if my next novel’s protagonist was a gamer? 🤔 Drawing inspiration from the virtual world today. 🎮✍️ #VideoGamesDay #NovelIdeas
• Remember when saving the game meant rushing to the nearest checkpoint? Reliving those moments today! 🕹️⏱️ #VideoGamesDay #RetroGaming

September 14 – National School Pictures Day

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Newsletter Ideas: Share your best – or worst – school pictures. You could also share your kids’ school pictures, but definitely be careful with that. Share a story related to the pictures, or simply tell the story of your best/world school picture day. Encourage your readers to share their own experiences. Use school pictures from different years to show how you advanced as a writer/reader at those ages. If your characters were subjected to the torture that is school picture day, what would they wear and how would they act? You could even commission art for this if the mood strikes.

Social Media Captions:

• Every picture tells a story. Especially the ones with questionable hairstyles and outfits. 📸😂 #NationalSchoolPicturesDay #AuthorThrowback
• That yearbook quote? Totally ended up as dialogue in my novel. 📖✍️ #NationalSchoolPicturesDay #WritingInspiration
• “Flipping through school pictures and finding the exact year I decided to become a storyteller. 📸📚 #NationalSchoolPicturesDay #WriterJourney

September 15 – Rosh Hashanah

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Newsletter Ideas: If you’re a Jewish author and you feel comfortable talking about it, schedule a post reflecting on renewal, new beginnings, and the new year. Post pictures of festivities and family gatherings, or tell a funny or heartwarming family story that has come from Rosh Hashanah. Has the theme of new beginnings or second chances influenced a scene or plot point in your writing? Recommend a book by your favorite Jewish author and challenge your readers to read more Jewish authors in the upcoming year. Invite your subscribers to share their own family stories or experiences.

Social Media Captions:

• Revisiting some favorite Jewish authors as I reflect and celebrate. Who’s on your Rosh Hashanah reading list? 📖🕍 #RoshHashanah #BookRecommendations
• Ringing in the new year with hope, sweetness, and reflection. L’shanah tovah to all! 🍎🍯 #RoshHashanah #NewBeginnings
• Here’s to new chapters, fresh starts, and the timeless tradition of coming together. Happy Rosh Hashanah! 📖🍎 #RoshHashanah #NewBeginnings

September 15 – Hispanic Heritage Month Begins

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Newsletter Ideas: “Rather than starting at the beginning of September, Hispanic Heritage Month takes place over 30 days starting on the 15th – a nod to the anniversaries of national independence for a number of Latin American countries: Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua all recognize September 15 as the date of their independence, while Mexico’s independence is celebrated September 16 and Chile celebrates its independence September 18.” This month, discuss Hispanic authors or works that have influenced your writing, characters, etc. Do you have any Hispanic characters? If so, do you speak Spanish, did you have someone consulting, or did you do a lot of research – and if you did, how did you research? Recommend your favorite novels, poems, songs, plays, etc. that were originally published in Spanish. Have you ever been to Spain, Central or South America, or any other Spanish-speaking areas? If you were born in a Spanish-speaking area, tell us about your family and your favorite things from your birth country! You could also speak about any other heritages you belong to and the blend of those cultures. If you were a tourist, where did you go? What are your favorite things about Hispanic culture? You could even highlight a Hispanic indie author this month – with permission! And REMEMBER: “Hispanic” means “Spanish speaking” and is not necessarily the same as “Latino” (though of course there is a huge overlap).

Social Media Captions:

• From Gabriel García Márquez to Julia de Burgos, Hispanic writers have paved the way. Their legacy inspires my pen every day. 🖋️💫 #HispanicHeritageMonth
• From art to music to literature, Hispanic contributions have shaped our world. Proud to honor these legacies this month! 🎨🎶 #HispanicHeritageMonth #CulturalPride
• This month, I’m rediscovering the classics and exploring new gems from Hispanic authors. Join me in celebrating their literary brilliance! 📖✨ #HispanicHeritageMonth #ReadingList

September 16 – National Dance Day

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Newsletter Ideas: If you’re a dancer, share a story or picture! If you have characters who are dancers, show your readers dancers/choreography that reminds you of them. How did dance shape their journey or backstory? Is there a memorable dance scene in your book, or do you have a favorite iconic dance scene in another book or movie? Encourage your readers to do the same. Get creative with it – make up an interpretive dance based on your story, LMAO. Or find one that resonates with you.

Social Media Captions:

• “Dance like nobody’s watching and let the world fade away. Today, it’s all about the rhythm and soul. 🎶🕺 #NationalDanceDay #AuthorLife
• If characters were dancers, which dance form would best describe your favorite character in my books? Let’s groove! 🕺📚 #NationalDanceDay #AmWriting
• From the waltz of romance to the tango of thriller, every genre has its dance. What’s your favorite iconic dance scene from a book or movie? 💃📚 #NationalDanceDay #Booktok

September 18 – National First Love Day

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Newsletter Ideas: If you’re comfortable with it and it’s not too sad or awkward, you could talk about your first love, or share a picture! It doesn’t even have to be a person. Maybe you fell in love with reading or your childhood dog was your first “love.” You could talk about successful first love stories from your family. Talk about iconic “first love” moments or stories from literature or movies and ask readers about their favorites. Dive into the backstory of a character and reveal their first love stories, whether they’re heartwarming, heartbreaking, or hilarious. How did your first love inspire the way you write about romance in your books? What’s your process for writing “first love” plots, if you have any? Do your characters tend to stay with their first sweethearts or do they play the field? Do you have any favorite books where highschool lovers stay together forever, or is that not your cup of tea?

Social Media Captions:

• First loves in stories – always poignant, forever unforgettable. Which character’s first love journey touched your heart the most in my books? ❤️📚 #NationalFirstLoveDay #AuthorMusings
• Remember the first time a book made you fall in love with reading? For me, it was [Book Title]. What’s yours? 📖❤️ #NationalFirstLoveDay #BookLover
• They say you never forget your first love. Today, let’s toast to the memories, the emotions, and the stories we’ll always remember. 🥂❤️ #NationalFirstLoveDay #WalkDownMemoryLane

September 18 – Read An Ebook Day

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Newsletter Ideas: Ask your readers if they prefer paperback or ebook – although you might start a war. Are they a fan of carrying lots of books with them on one device, or can they just not let the smell of a book go? What’s your favorite way to read ebooks, phone, tablet, e-reader? Give them a glimpse into the process of formatting, marketing, or uploading an ebook. Give your readers a special discount or limited-time offer on ebooks, or give away a few copies in exchange for interaction. Share your favorite ebooks and favorite ebook covers, or maybe share some silly ones (don’t be mean!). Have you ever tried interactive books or visual novels? Do you like them? If so, what are your favorites? Do you have any characters who are into ebooks or write them – or do your characters tend to go for hard copies?

Social Media Captions:

• [Enticing quote or tagline from your book]
• EBooks: For when you need your literary fix on the go. Dive into your digital collection with [Your Book Title]! 🚀📚 #ReadAnEbookDay #Booktok
• Flipping digital pages today! There’s something special about carrying an entire library in your pocket. 📱📚 #ReadAnEbookDay #DigitalReading
• Swiping through stories and savoring every digital word. How are you celebrating #ReadAnEbookDay? 📱✨

September 21 – Mabon

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Newsletter Ideas: Mabon is a harvest festival and the Autumn equinox! Talk about what you’re doing to celebrate the equinox or to gear up for the coming Halloween and winter holiday season. The harvest can be metaphorical, too – do you feel like you’re reaping what you sowed earlier this year? You could also talk about the themes of dark and light, good and evil, and other opposing forces in your books. Do your characters do anything special for harvest season or the equinox? Are there any books, movies, etc. that you love that take place around this time of year? Share personal stories of autumn and pictures of your pumpkin spice lattes or scarves or flannels or whatever it is that gets you excited about Autumn, and ask your readers to do the same!

Social Media Captions:

• As the wheel turns and Mabon approaches, I find balance in my stories and the worlds I create. How do you celebrate this season in your writing? 🍂📖 #Mabon #AuthorJourney
• From golden leaves to crisp air, the magic of Mabon surrounds us. Wishing everyone a blessed autumn equinox! 🍁🌔 #MabonCelebration
• “Bidding farewell to long summer days and embracing the cozy embrace of autumn. Happy Mabon to all! 🍂🌔 #Mabon #AutumnEquinox

September 22 – Native American Day

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Newsletter Ideas: Share books or tales written by your favorite Native American authors, as well as movies, podcasts, and anything else that inspires you! Talk about your favorite indigenous characters. If you have any of your own, share how you researched to make them feel authentic. If you’re Native American yourself and you feel comfortable, share some photos, a story, or some facts about your culture! You could also post a land acknowledgement (there’s a template for this in the Canva templates but there’s plenty of ways to make it your own). Encourage your readers to check out Native American tales, whether it’s written or oral. Talk about a charity or cause you support. Highlight a Native American author – with permission!

Social Media Captions:

• Highlighting my favorite Native American authors and their impactful stories on this special day. Who are some of your favorites? 📖✍️ #NativeAmericanDay #AuthorSpotlight
• From the arts to the sciences, Native American contributions have shaped our world in countless ways. Today, we honor and celebrate them. #NativeAmericanDay #HeritageAndHonor
• Recognizing the profound contributions and rich heritage of Native Americans today. Their history, traditions, and resilience deserve to be recognized. #NativeAmericanDay #RespectAndHonor

September 22 – Chainmail Day

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Newsletter Ideas: Talk about your favorite characters who don chainmail and rush into battle, whether from your books or someone else’s. If you’re a historical reenactor, blacksmith, or some other type of nerd, show off some pictures of you in chainmail or armor! Show off your favorite suits of armor or iconic armor/chainmail moments from books or movies (like Frodo’s mithril shirt). Post an excerpt about armor or chainmail from one of your books. Ask your readers to share their experiences, too!

Social Media Captions:

• Dressing up my characters in chainmail and diving deep into their armored adventures. Every link tells a story. 📚✨ #ChainmailDay #MedievalMagic
• Whether it’s in movies, books, or renaissance fairs, chainmail continues to captivate. Celebrating its legacy today! ⚔️📖 #ChainmailDay #MedievalMagic
• Chainmail: A blend of art and armor. Today, we celebrate its intricate beauty and historical significance. 🖤⛓ #ChainmailDay #Craftsmanship

September 23 – Celebrate Bisexuality Day

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Newsletter Ideas: If you’re bisexual and you feel comfortable talking about it, post a story, pic, or graphic! Talk about your bisexual characters and why representation is important to you. Consider highlighting a bisexual author, or many, with their permission. Share your favorite books with positive bisexual representation and ask your readers to share theirs.

Social Media Captions:

• Highlighting some of my favorite bisexual characters and the authors who brought them to life. Every shade of love deserves its spotlight. 📚💜 #BisexualityDay #BooksForAll
• Wearing my bisexuality with pride today and cherishing the journey of understanding and acceptance. 💙💜❤️ #BisexualityDay #LoveIsLove
• To all the bisexual characters who’ve touched our hearts and made us think: thank you. Today, we celebrate you. 🌈📖 #BisexualityDay #LoveIsFluid

People love answering questions about things that create nostalgia, warm fuzzies, or a strong opinion that’s fun to argue about. You don’t want to do this in every email, or it will seem gimmicky, but try one out from time to time — and don’t forget to specifically ask them to “Hit Reply and let me know!” or something like that. 

Your engagement question is below. If you don’t like it, refresh the page to see a new one.

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Who’s your favorite band/musician?

There are a lot of good ones this month that I didn’t include here, so I encourage you to look up your own!

Monthly Observances

Black Business Month

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Newsletter Ideas: Share and highlight your favorite Black businesses and Black entrepreneurs who inspire you. Encourage your readers to buy from Black businesses! Highlight Black indie author or author services (with permission). If you’re Black, talk about your experiences being a small/indie business owner and author. And of course, talk about characters you love or have written who are Black entrepreneurs!

Social Media Captions:

• Let’s celebrate and uplift Black entrepreneurs this month. They’re not just business owners—they’re dreamers, innovators, and community builders. Support them, champion them. #BlackBusinessMonth 💼🙌🏾 #SupportBlackBusinesses
• This #BlackBusinessMonth, take a moment to discover and support the Black-owned businesses in your community. Their success is our success. 💼🖤 #SupportBlackBusinesses #BuyBlack
• Black businesses add richness to our communities. This #BlackBusinessMonth, let’s show them our support and appreciation. Remember, every dollar you spend is a vote for the world you want to live in. 💼🖤 #SupportBlackBusinesses

National Language Month

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Newsletter Ideas: Share with your subscribers languages you know, have learned or are learning, ones you want to learn, etc. Highlight the different language editions of your books! Talk about your characters who speak different languages and how language has made an impact on your writing, narratives, characters, and your understanding of the world. Share your favorite non-English or translated-to-English book, movie, etc., and ask your readers for their recs!

Social Media Captions:

• Language is more than just words—it’s an expression of identity and culture. Celebrating #NationalLanguageMonth by learning and understanding the diverse languages around us.🌍🗣️ #LanguageDiversity
• Words can carry history and culture within them. Let’s celebrate #NationalLanguageMonth by embracing the beauty and richness of all languages.🌍🗣️#LanguageDiversity
• To write, to speak, to communicate in different languages is to touch lives. This #NationalLanguageMonth, let’s celebrate the unifying power of languages.🌍🗣️ #LanguageDiversity #WriterLife

Family Fun Month

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Newsletter Ideas: Family is at the heart of a lot of our stories. Share your favorite family activities both real and in writing. Share favorite scenes or books that involve family fun and encourage your readers to do the same. Send/post pictures of family vacations or activities and ask your readers to participate! Highlight your favorite literary families and their wacky adventures.

Social Media Captions:

• Nothing beats the laughter, love, and connection we find in family. This #FamilyFunMonth, let’s cherish those we call family, whether by blood or bond. 🏡❤️ #FamilyFirst
• This #FamilyFunMonth, I’m reminiscing about the family adventures that inspired scenes in my books. Who’s up for a family game night? 🎲❤️ #FamilyMoments
• It’s #FamilyFunMonth! Let’s create memories with those who make our houses homes and our stories worth telling. Who in your family inspires you?👨‍👩‍👧‍👦💫

Daily Observances & Holidays

August 1 – Lughnasadh

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Newsetter Ideas: Lughnasadh is a harvest festival, but it doesn’t have to be literal. You can take time to celebrate the “first harvest” and fruits of your labors: as an author, you could talk about your writing process and the satisfaction you feel when you finish a piece of work. It’s also a festival about victory over the powers of blight, so you could talk about those themes in your work. You can also talk about your favorite harvest rituals, celebrations, or late summer memories. Favorite recipes and activities are good here. Have a familial connection, Gaelic descent? Any characters who are involved with Gaelic festivals, Irish characters, etc.

Social Media Captions:

• Happy #Lughnasadh! Just as the first harvest brings joy, finishing a chapter does the same for me. Here’s to reaping the rewards of our hard work! 🌾📚
• Just as Lughnasadh celebrates the first fruits of harvest, today I’m celebrating the seeds of ideas that have grown into full-fledged stories. #Lughnasadh 🌽📖
• Harvesting the fruits of your labor can be as simple as closing a book with a satisfied smile. Happy #Lughnasadh to all my readers and fellow authors! 🌾📚

August 1 – National Girlfriend Day

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Newsletter Ideas: This holiday is about female friends, not girlfriend-girlfriends. Talk about your best girl friend, maybe share pictures! Reflect on the importance of female friendships in your life and how they’ve shaped your writing and characters. Share experiences and encourage your readers to celebrate the women in their lives. Talk about your favorite best friend characters, or the favorite you’ve written. What character in literature would you want to be your BFF? Highlight the importance of companionship between women.

Social Media Captions:

• On #NationalGirlfriendDay, I’m reminded how lucky I am to have a circle of strong women who inspire me daily. They are the heroines of my story. 👭💕 #WomenInspiration #StrongWomen
• Celebrating the power of female friendships this #NationalGirlfriendDay! Here’s to the women who uplift, inspire, and help us weave compelling narratives. 📚👭 #WomenInLiterature #FriendshipGoals
• Who needs a muse when you have girlfriends? Cheers to the ones who inspire us every day. Happy #NationalGirlfriendDay! 👯‍♀️🥂 #FriendshipGoals #WritingCommunity

August 4 – Assistance Dog Day

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Newsletter Ideas: First of all, if you have an assistance dog, obviously share a picture of them! And share their job, if you’re comfortable. Everyone likes a dog with a job. You could also highlight an assistance dog training center or related charity. Post fun facts about assistance dogs, because education goes a long way! Do any of your characters have an assistance dog, emotional support animal, PTSD dog, etc., or do you have any characters you think would benefit from one? Who is your favorite working/hero dog in literature or media?

Social Media Captions:

• Today, we honor the incredible bond between assistance dogs and their handlers. Here’s to our furry companions who guide us, protect us, and love us unconditionally. 🐕‍🦺💖 #AssistanceDogDay #UnsungHeroes
• These special dogs are more than just good boys and girls; they are lifelines, champions, best friends. Here’s to celebrating their strength and spirit! 🐾🏆 #AssistanceDogDay #FurryHeroes
• A moment of ‘paws’ this #AssistanceDogDay to appreciate my dog, who guides me in the darkness and stands by me in the light. 🐾✨ #GuidingLight #UnsungHeroes

August 6 – National Sisters Day

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Newsletter Ideas: Reflect on the role and theme of sisterhood or sisterly bonds in your writing. You could also share memories or your sister or friends you consider sisters, how they’ve influenced your writing and characters, etc. Maybe share a picture of you doing something fun with your sister, or a childhood photo. Talk about your great sister characters and the special bond they have with their siblings. Share funny or heartfelt stories about your sister, and ask your readers to do the same.

Social Media Captions:

• Celebrating #NationalSistersDay with a shoutout to the sister characters in my books! Their strength, love, and resilience inspire me every day. 👭📚 #LiterarySisters
• Every character carries a bit of reality. This #NationalSistersDay, I’m celebrating the sisterhood that inspires the strong bonds in my writing. 👯‍♀️📝 #InspiredBySisterhood
• From shared secrets to shared books, my sister and I have a bond that no plot twist can shake. Here’s to the siblings who shape our stories. #NationalSistersDay 💕📖 #SistersInStories

August 8 – International Cat Day

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Newsletter Ideas: Obviously, show your cat(s) – pet pics are always engaging and must be shared. But also consider talking about your favorite cat characters, either from literature or ones you’ve written. You could ask your readers for cat pics in return. You could also make a fun little post about what your characters would look like as cats.

Social Media Captions:

• From magical familiars to curious companions, cats add a special charm to any story. Happy #InternationalCatDay to all the feline characters out there! 📖🐱 #CatCharacters
• They walk across our keyboards, they steal our pens, but we wouldn’t have it any other way. Here’s to the cats who make writing an adventure! #InternationalCatDay 🐱💻 #WritingWithCats
• Every day is #InternationalCatDay when you’re owned by a cat. To the real bosses of the house, we salute you! 🐱‍👓👑 #FelineOverlords

August 9 – National Book Lovers Day

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Newsletter Ideas: Talk about your journey as a book lover – when did it start, and what book started it all? Share your thoughts about the importance or reading and how it’s shaped you as an author. Also, of course share your current reading list, favorite books, favorite genre, how many you’ve read this year, your goal, fav cover (yours or someone else’s), etc. Consider a sale or a giveaway! Talk about your bookish characters and how you incorporated book lovers’ experiences into their story. What genres do they read? What would they look like if they were a book cover? Their favorite books? You could also summarize your book or your favorite books in emojis. Start a debate: paperback or e-reader? Ask your audience their favorite books and bookish experiences 🙂

Social Media Captions:

• For every world I’ve visited, for every friend I’ve made, for every journey I’ve taken – thank you, books. Happy #NationalBookLoversDay! 📚❤️ #BooksAreMagic
• Celebrating #NationalBookLoversDay by showing some love to the book that started it all for me. Share the book that ignited your love for reading! 📚💖 #FavouriteBook
• Books are the quietest and most constant of friends. They are the most accessible and wisest of counselors, and the most patient of teachers. Celebrating #NationalBookLoversDay with a tribute to all the books that have made me who I am. 📚💖 #BookLove

August 10 – Vlogging Day

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Newsletter Ideas: Share your experiences vlogging and how it’s been part of your journey as an author. Are you comfortable in front of the camera or shy? Highlight upcoming vlogs or favorite moments from past vlogs. If you have no experience, try a day of vlogging! You could do something special and cool or your daily routine. Vlog about something you’re passionate about, be it a topic, idea, or person. Talk about your favorite vloggers, or any of your characters who vlog. You could also do a fun exercise exploring what your characters’ vlogs would look like if they did have one.

Social Media Captions:

• Vlogging has opened up a new world of connection for me. Happy to celebrate #VloggingDay by sharing some of my favorite vlog moments. Which one has been your favorite? 📹✨ #VloggingJourney
• 🎥 Lights, camera, vlog! Celebrating the art of sharing, storytelling, and connecting through vlogs this #VloggingDay. Stay tuned for a new vlog coming your way soon! 🎬 #AuthorVlogger
• This #VloggingDay, I’m taking a moment to appreciate the wonderful world of author vlogging. It’s an incredible way to share, connect, and inspire. Looking forward to more exciting videos from my favorites! #Authortok

August 11 – National Son and Daughter Day

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Newsletter Ideas: As always, reflect on themes of family, love, and the special bond between parents and children. Share your favorite scenes with children or children characters, or scenes where your characters get to be dynamic sons and daughters. If you’re comfortable, consider showing your son or daughter, but of course don’t post an identifying information about them. Maybe a picture of you with your parents when you were little. What’s your favorite thing about having kids? Ask your readers about their kids in a non-creepy way.

Social Media Captions:

• Cherishing the joy of parenthood today on #NationalSonAndDaughterDay. It’s these personal moments that often find their way into the pages of my books.👨‍👧‍👦📚 #FamilyInspiration
• The bond between a parent and child is a story in itself – full of love, lessons, and precious moments. Celebrating #NationalSonAndDaughterDay with a heart full of gratitude for these beautiful relationships.💞📚 #AuthorLife
• To the stories that make us laugh, cry, and appreciate the bond we share with our sons, daughters, mothers, and fathers. Celebrating #NationalSonAndDaughterDay with a heart full of love!💞👨‍👧‍👦 #FamilyFirst

August 13 – International Lefthanders Day

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Newsletter Ideas: If you’re left-handed, talk about it! Your experiences, challenges, and fun facts. Do you have special notebooks or do you let them smudge? Talk about characters in your books who are left-handed and how it adds to their personalities, or share your favorite left-handed characters from literature. Talk about famous left-handed historical figures or authors and ask readers about theirs. Pick a character and randomly announce they’re left-handed!

Social Media Captions:

• Celebrating the uniqueness of being a leftie today! Fun fact: Did you know that left-handers are more likely to be geniuses? Einstein was a leftie!🎉🤚 #InternationalLeftHandersDay #LeftieFacts
• Did you know some of the greatest authors in history were lefties? From Lewis Carroll to Mark Twain, left-handers sure do know how to tell a story!📚🖋️ #InternationalLeftHandersDay #LeftieAuthors
• Here’s a shout out to all my left-handed characters who add a unique twist to their stories! Do you have a favorite left-handed character in my books? ✍️📖 #InternationalLeftHandersDay #WritingLife

August 14 – Love Your Bookshop Day (AUS)

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Newsletter Ideas: I realized too late this is just an Australian thing, so enjoy this Australia! Share your favorite local bookshops, recommend and ask for recommendations. Talk about how these places influenced your love for literature. Share personal stories. Challenge your readers to buy from indie bookshops today. Do any of your characters run a bookshop? Do they have a favorite place?

Social Media Captions:

• My journey as an author began in the aisles of my local bookshop. It’s not just a store, but a treasure trove of stories waiting to be discovered.💫📚 #LoveYourBookshopDay #AuthorLife
• There’s nothing like the feeling of finding a new favorite author tucked away on the shelves of a cozy bookshop. What’s your best bookshop discovery?🕵️‍♂️📚 #LoveYourBookshopDay #BookLovers
• In love with the smell of new books and old memories at my favorite local bookshop. There’s no place I’d rather be!📚💙 #LoveYourBookshopDay #SupportLocalBookshops

August 16 – National Independent Worker Day

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Newsletter Ideas: Of course, talk about your experiences being an indie author! Any challenges, triumphs, motivations, and lessons you’ve learned. Discuss how people can support the independent workers in their communities. Encourage them to buy from indie authors and use indie author services. Talk about your favorite indie authors or businesses and ask readers theirs. Collab with another indie, and not necessarily other authors! Show or talk about a day in your life/work schedule. And take the day off!

Social Media Captions:

• Today, let’s celebrate the hustle, the grind, and the triumphs of independent workers everywhere. Your passion inspires us all!💖💫 #NationalIndependentWorkerDay #HustleAndGrind
• Independence means writing my own story, in work and in life. Happy #NationalIndependentWorkerDay to all my fellow self-starters! 📝💡
• The road of an independent worker isn’t always easy, but it sure is rewarding. Here’s to us, the dreamers and doers!🥂🌟 #NationalIndependentWorkerDay #DreamBigWorkHard

August 18 – National Couples Day

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Newsletter Ideas: Reflect on couples in your work, whether it’s romantic relationships, partnerships, or other connections. Share your thoughts or process when writing relationships and give insights into how you develop your characters’ dynamics. Talk about your favorite couples in literature or in your books. Share a cute scene and ask readers to share their favorites, too. Share character are. Tease an upcoming couple. Share a picture of you and your real life partner – a couples picture with tropes for your real life relationship is big on IG right now. Romance writers could run a sale or promo.

Social Media Captions:

• Every story is a love story in its own way. In life and in literature, relationships make the world go round. Celebrating #NationalCouplesDay with a nod to all my characters who found love in the storylines. ❤️📖
• Here’s to all the fictional couples that made us believe in the magic of love! Who are your favorites? 💑📚 #NationalCouplesDay #BookishLove
• On #NationalCouplesDay, I’m reminded of the power of partnership. Whether it’s my characters or my readers, it’s all about connection. 🤝💖

August 19 – National Aviation Day

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Newsletter Ideas: Do you have any pilot characters, or characters who fly a lot? Do you have a favorite aviator or plane/airport story (of yours or someone else’s)? Do you fly, or do you have a fear of flying? What was the best/worst flight you ever took?

Social Media Captions:

• Writing gives us the freedom to fly without leaving our desks. This #NationalAviationDay, let’s take flight in our imaginations! 🛫📖
• Books are like planes, they take you to new places, introduce you to new people, and broaden your horizons. Fly high with a good book this #NationalAviationDay. 📖🌍
• Here’s to those who inspire us to reach for the skies! Happy #NationalAviationDay! 🛩️🎈

August 22 – Folklore Day

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Newsletter Ideas: Share your favorite mythologies or folklore and talk about how they’ve inspired your stories. Share some cool behind-the-scenes connections or myths. Share your favorite folk legends, tall tales, etc. Talk about family folklore, for either you or your characters. Local folklore is also bound to be a goldmine – let your readers learn something about the place you live, and ask them to share in return.

Social Media Captions:

• Drawing from the well of folklore, I bring you stories rooted in the wisdom of our ancestors. Let’s celebrate this #FolkloreDay together. 🌙📖 #WriterLife
• “Immersed in a world of myths and legends, I find endless inspiration. Wishing you all a fascinating #FolkloreDay! 🧚‍♀️✨ #WritingInspiration
• The language of folklore is universal, transcending time and space. Honoring the power of shared narratives this #FolkloreDay. 🏰🌟 #CultureAndCreativity

August 24 – Pluto Demoted Day

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Newsletter Ideas: Share your thoughts or memories about Pluto’s demotion from planet to dwarf planet. Start a debate – how many planets are there REALLY? Where were you when Pluto was demoted? Any astronomer characters? What would their opinion be? You could also connect this to the god Pluto/Hades, if he features in any of your stories. Basically just a fun, silly day.

Social Media Captions:

• Pluto might have been demoted, but it’s still a star in my book! 💫 Who else has a soft spot for our favorite dwarf planet? #PlutoDemotedDay #StellarLove
• Pluto’s demotion: a reminder to always stay humble, no matter your size or location! 😄 #PlutoDemotedDay #HumilityInSpace
• Change is the only constant in the universe – the God of the Underworld would understand that … wouldn’t he? Today, we remember when Pluto went from planet to dwarf planet. 🪐 #PlutoDemotedDay #CosmicChanges

August 25 – Kiss and Make Up Day

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Newsletter Ideas: This day is about what it sounds like – forgiving, kissing, and making up. Talk about forgiveness and reconciliation in your stories. Talk about characters who have had to “kiss and make up” – your favorite third act breakup; characters of yours who need to kiss and make up (whether they have or not). Start a debate about third act breakups – do you like them? Tell stories about times you forgave, or times you chose violence instead of kissing and making up. Apologize to someone you’re fighting with and encourage readers to do the same. Share a scene you love (whether you wrote it or not) that involves apologies.

Social Media Captions:

• For #KissAndMakeUpDay, a reminder from [Your Character]: A genuine apology is the first step towards making things right. 🕊️ #BookQuotes #PeacefulResolutions
• Even in fiction, ‘Kiss and Make Up’ sometimes is the best solution! 💋 Here’s to understanding, forgiveness, and second chances. #KissAndMakeUpDay #PeaceAndLove
• In the spirit of #KissAndMakeUpDay, here’s a throwback to one of my favorite reconciliations in [Title]. May we always find ways to mend fences. 💖 #ThrowbackThursday

August 26 – National Dog Day

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Newsletter Ideas: First of all, obviously share pet pics and encourage your readers to do the same. Also talk about your favorite canine characters, whether you wrote them or not. How do dogs play a role in your stories? Start a debate about killing the dog in stories. Share a cute scene involving a dog. Imagine what you would look like as a dog (what breed you’d be etc.), or what kind of dogs your characters would be. Ask readers what they think!

Social Media Captions:

• Every dog has its day, and today is it! Happy #NationalDogDay to all the dogs who have ever left paw prints on our hearts and pages. 🐾📖
• Wishing a very happy #NationalDogDay to all the good boys and girls out there, both in real life and in the world of literature! Here’s [Dog Character] from my book, [Title]. 🐶
• They say a dog is a man’s best friend, and in my books, that’s often the case! Here’s to #NationalDogDay and our favorite four-legged characters! 📚🐕

August 26 – Women’s Equality Day

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Newsletter Ideas: You could make this all personal or all about books. Talk about women who inspire you or have inspired your journey as an author. Share your favorite female author. Talk about the theme of equality and girl power in your stories. How have your characters broken barriers and stood up for themselves? Share a girl power scene you wrote, or your favorite girl power scene in a book. Who is your favorite female character of all time, and why do you love her? Who is the best/most interesting/most relatable/most complex female character you’ve written?

Social Media Captions:

• To all the women who’ve shattered glass ceilings in the real world, and to my characters who do the same in my stories — this #WomensEqualityDay is for you. 💕💫 #WomenPower #Inspiration
• On #WomensEqualityDay, let’s celebrate by reading about strong women, writing about strong women, and being strong women. 💃📖 #Feminism #ReadMoreWomen
• This #WomensEqualityDay, I’m celebrating the strong, resilient women characters who grace the pages of [Title]. Their journey towards equality mirrors our own. 📖💞 #EqualityForAll #WritersLife

August 27 – International Lottery Day

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Newsletter Ideas: How do the ideas of chance, lucky, and unexpected twists of fate appear in your stories? Any significant plot devices? Share what you would do if you won 5 million dollars and ask readers to do the same. What would your characters do? Do you like to gamble, or do your characters? What kind of games do they play, or are they more likely to gamble with their lives? What are your lucky numbers, or your characters’ lucky numbers? Buy a lottery ticket and post a picture!

Social Media Captions:

• Every page turned is a lottery ticket, every chapter a potential jackpot of emotions and revelations. Happy #InternationalLotteryDay, readers! 🎉📖 #ReadingIsWinning #BookLover
• This #InternationalLotteryDay, remember that the biggest lottery is life itself, and we’re all in it to win it. 🌍🏆 #LifeIsALottery #InItToWinIt
• In life and in [Title], the lottery of chance plays a huge role. Here’s to the thrill of the unexpected on #InternationalLotteryDay! 🎲🍀 #Chance #LuckInLiterature

August 30 – Frankenstein Day

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Newsletter Ideas: Discuss the impact of Mary Shelley’s “Frankenstein,” the first sci-fi novel. Did it influence your writing at all? Do your stories share any of its themes? Talk about a creation of yours that took on a life of its own. Share your favorite Frankenstein quote or Mary Shelley quote in general. Share your favorite sci-fi, horror, or suspense novel.

Social Media Captions:

• On #FrankensteinDay, let’s appreciate the monster within all of us and the humanity within every monster, as I’ve tried to depict in [Title]. 💚📖 #MonsterWithin #LiteraryReflections
• Here’s to #FrankensteinDay! May we all create responsibly and understand the power of our actions. 🔬💡#PowerOfCreation #ItsAlive
• Just as Victor Frankenstein brought life to the inanimate, an author brings life to blank pages. Reflecting on this power on #FrankensteinDay with my book babies. 📖⚡️ #Creation #AuthorLife

August 30 – National Beach Day

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Newsletter Ideas: Share beach pics! Go to the beach! Share your favorite beach reads and your characters’ favorite beach activities. Consider a summer sale or promo. What are your favorite beaches or kinds of beaches? Any beach memories, either yours or a character’s? Favorite beach themed books? Beach scenes? Consider writing, drawing, or otherwise producing a short, non-canon “beach episode,” like in an anime – this is hilarious, fun, and can work for every genre since it’s non-canon. Any characters who love the sea as much as you? Any series/books that heavily feature the beach or waves?

Social Media Captions:

• This #NationalBeachDay, I’m reflecting on how the timeless beauty of the sea has influenced my writing, particularly in [Title]. Wishing you all beachy vibes! 🏖️📘 #SeaInfluence #AuthorReflections
• This #NationalBeachDay, let’s make waves with some fantastic beach reads. Here are my top picks for books that pair well with sand and surf! 🌊📖 #BeachBookClub #SaltWaterStories
• There’s nothing like the rhythm of the ocean waves to inspire a chapter or two. Celebrating #NationalBeachDay by writing in this relaxing locale. 🌴📖☀️#AmWriting #AuthorLife

This bonus set of emails comes from a List Hygiene live training I did in the fall of 2021.

The emails are currently in PDF form, which I have discovered makes copy-and-pasting a pain in the butt, so I’ll get them transferred over to a Google doc as soon as I have a moment. For now, you can find them here: 
https://drive.google.com/drive/folders/1pjj2kYhXYS7YYRB1EY5i8UIhzBMeDMmy

I’ve also slightly changed how I do this sequence: In Email 2, I give subscribers a link to click and ask them to email only if they clicked last time. This will reduce your number of replies from Email 2, since many folks were replying because they never saw Email 1 (or they would have clicked it). Hope that makes sense! When I transfer to a Doc, I’ll add that as well. 

This tool is intended to generate a first draft email based on your inputs about a book you want to recommend to your subscribers. This is the beta version!

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