If you haven’t always asked for First Name during signup, or if you’ve made it optional, this How-To will show you how to make sure there’s not a weird space in personalized emails sent to people for whom you don’t have that information:

In the video below, for whatever reason, there’s a weird black box artefact in the lower right corner, which at some point shifts to the lower left corner. I don’t know why, and I’m not going to rerecord the whole thing over it. I hate technology!

There are two videos because I realized at one point that I’d been talking forever but wasn’t sure entirely how long. LOL! The first is just over 30 minutes, the second is almost 15.

One note: I was tired, and somehow managed not to explicitly say what I think is the most important part of this whole topic: There are, in my view, two types of reader magnets:

• reader magnets for people who’ve read your books, and 
• reader magnets for people who haven’t.

You can, as you’ll see, write a reader magnet that works for both, and if you only have the time/energy/ willpower to write one, then do that. We’ll dive into this more in the workshop.

Here’s the Ninja Kitchen Cookie Baking Webinar Tammi hosted in March 2022, leading up to the launch of the Cookie Challenge. It goes into the framework for creating Reader Magnets (aka Cookies) to help get people on your newsletter and then kick off the onboarding automation.

Here’s another quick video, with a tip on how to track multiple links that use the same URL.